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I am a creative designer and strategist with extensive experience in brand development, social media growth, and event management. Throughout my career, I have successfully scaled engagement by increasing event participation by over 200% and have led impactful brand redesigns for high-traffic organizations, aligning creative direction with strategic goals to deliver measurable results. I possess strong skills in digital and brand design, project coordination, and operational management, which enable me to streamline processes and enhance user and customer experiences. My passion lies in creating cohesive visual identities and strategies that drive business growth and audience engagement.…I am a creative designer and strategist with extensive experience in brand development, social media growth, and event management. Throughout my career, I have successfully scaled engagement by increasing event participation by over 200% and have led impactful brand redesigns for high-traffic organizations, aligning creative direction with strategic goals to deliver measurable results. I possess strong skills in digital and brand design, project coordination, and operational management, which enable me to streamline processes and enhance user and customer experiences. My passion lies in creating cohesive visual identities and strategies that drive business growth and audience engagement.

Gabriela Lima

Brand Designer, Social Media Manager, Event Visualizer, +3

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I am a creative designer and strategist with extensive experience in brand development, social media growth, and event management. Throughout my career, I have successfully scaled engagement by increasing event participation by over 200% and have led impactful brand redesigns for high-traffic organizations, aligning creative direction with strategic goals to deliver measurable results. I possess strong skills in digital and brand design, project coordination, and operational management, which enable me to streamline processes and enhance user and customer experiences. My passion lies in creating cohesive visual identities and strategies that drive business growth and audience engagement.…I am a creative designer and strategist with extensive experience in brand development, social media growth, and event management. Throughout my career, I have successfully scaled engagement by increasing event participation by over 200% and have led impactful brand redesigns for high-traffic organizations, aligning creative direction with strategic goals to deliver measurable results. I possess strong skills in digital and brand design, project coordination, and operational management, which enable me to streamline processes and enhance user and customer experiences. My passion lies in creating cohesive visual identities and strategies that drive business growth and audience engagement.

Available to hire

I am a creative designer and strategist with extensive experience in brand development, social media growth, and event management. Throughout my career, I have successfully scaled engagement by increasing event participation by over 200% and have led impactful brand redesigns for high-traffic organizations, aligning creative direction with strategic goals to deliver measurable results.

I possess strong skills in digital and brand design, project coordination, and operational management, which enable me to streamline processes and enhance user and customer experiences. My passion lies in creating cohesive visual identities and strategies that drive business growth and audience engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Italian

Beginner

Work Experience

Social Media and Promotional Operations Officer at Cafe Nexus

April 30, 2025 - August 5, 2025

Led a brand redesign aligning visual identity with corporate goals to boost professionalism and coherence. Developed a successful Instagram strategy resulting in substantial engagement growth with innovative content and active audience interaction. Produced digital promotional materials enhancing visibility and customer interest. Expanded and diversified the event portfolio by 200% compared to previous management, significantly increasing customer participation and engagement. Streamlined event booking processes with digital tools, improving efficiency and user satisfaction. Optimized stock management through better ordering and storage practices, reducing waste and cutting costs.

Event and Supply Manager at Cafe Nexus

May 31, 2024 - August 5, 2025

Managed product acquisitions and stock levels to ensure smooth operations. Coordinated events like "Nexus Fridays" to enhance customer engagement and drive profitability. Led and developed a team of baristas to improve service efficiency and overall team performance.

Digital and Brand Designer at Toad’s Farm

January 31, 2024 - August 5, 2025

Developed branding and social media strategies for a gourmet mushroom startup with a focus on sustainability and market presence. Conducted market research to define brand direction and created comprehensive brand guidelines.

Freelance Digital and Brand Designer at Various Clients

January 31, 2022 - August 5, 2025

Spearheaded multiple brand identity projects creating distinctive brand elements and digital assets, enhancing online presence and customer engagement for various clients. Led projects from concept through execution ensuring design coherence and aesthetic excellence.

Graphic Design and Strategic Coordinator at AIESEC, Semarang, Indonesia

March 31, 2019 - August 5, 2025

Collaborated in a multicultural team to enhance the tourism appeal of Semarang through the "Explorism" project, boosting city visibility and tourist engagement. Applied design thinking to develop branding strategies and social media campaigns achieving over 1000 new followers within three months. Facilitated workshops to improve creative processes and team ideation, enhancing outcomes and productivity.

Social Media and Promotional Operations Officer at Cafe Nexus

April 30, 2025 - August 29, 2025

Led a brand redesign that aligned visual identity with organizational goals to boost brand coherence. Expanded the event portfolio by 200%, increasing participation and customer engagement. Developed and executed an Instagram strategy resulting in significant audience growth. Streamlined event booking using digital tools to enhance efficiency and user experience. Optimized stock management, reducing waste and cutting costs.

Event and Supply Manager at Cafe Nexus

May 31, 2024 - August 29, 2025

Managed acquisitions and stock levels to ensure smooth daily operations. Coordinated and marketed events such as 'Nexus Fridays,' boosting engagement and profitability. Supervised a team of baristas, improving service efficiency and collaboration.

Digital and Brand Designer at Toad’s Farm

January 31, 2024 - August 29, 2025

Developed branding and social media strategies for a gourmet mushroom startup. Conducted market research to define brand direction and produced comprehensive brand guidelines.

Freelance Digital and Brand Designer at Various Clients

January 31, 2022 - August 29, 2025

Delivered multiple brand identity projects that strengthened client visibility and engagement. Oversaw the full design process from concept to execution, ensuring strong creative impact.

Graphic Design and Strategic Coordinator at AIESEC

March 31, 2019 - August 29, 2025

Co-developed a branding strategy for the 'Explorism' project, attracting more than 1000 new followers within 3 months. Facilitated creative workshops to boost team ideation and productivity.