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Ina Ga Albrecht

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I'm an experienced project manager with a genuine passion for working with people. I thrive on collaboration, whether with clients or cross-functional teams, and enjoy combining creativity with structure.

About

I’m an experienced project manager with a genuine passion for working with people. I thrive on collaboration, whether with clients or cross-functional teams, and enjoy combining creativity with structure. I’m detail-oriented and always aim to exceed KPI goals. In my past roles, I developed native campaigns for global brands such as HelloFresh, Babbel, ERGO Insurance, DrSmile, and AG1. I have led small teams ensuring on-time delivery of quality projects and acted as the liaison coordinating between departments like media buying and social media.

  • 5 years' experience
  • Joined August 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Retail

Work experience· 5 roles

Content Strategist · 6h AgencyJul 2025 – Aug 2025 · 2 mos

Developed and implemented content strategies within performance marketing with a focus on native advertising, search, and social ads. Advised clients by translating their goals into effective, data-driven advertising campaigns. Leveraged AI tools to improve efficiency and streamline processes.

Team Lead Content · 6h AgencyJul 2025 – Aug 2025 · 2 mos

Led a small team and ensured on-time delivery of projects. Acted as liaison between teams and collaborated closely with media buying and other departments. Managed and strategically developed social media channels including LinkedIn and Instagram. Executed internal projects such as sales eBooks and website copywriting.

Copywriter Working Student · 6h AgencyAug 2024 – Aug 2025 · 1 yr 1 mo

Created high-performing copy aligned with client objectives, consistently meeting KPI targets and driving measurable ROI. Analyzed performance metrics to optimize content and ensure campaign success.

Freelance Journalist · Osterholzer KreisblattJan 2020 – Aug 2025 · 5 yrs 8 mos
Intern Event Management · EnGarde MarketingJan 2020 – Aug 2025 · 5 yrs 8 mos

Education

Master of Arts · HAW Hamburg, University of Applied Sciences2021 – 2024
Bachelor of Arts · Jade University Wilhelmshaven2017 – 2021

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