Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

With over seven years of experience in Network Quality, Ad Quality, Content Review, and as a Digital Content and Publishing Specialist, I bring a solid foundation of technical expertise paired with a consistent record of high performance. I am highly skilled in project management, leadership, and mentoring, with a strong ability to guide teams toward the successful attainment of strategic goals and operational excellence. Dedicated to continuous professional development, I am committed to enhancing both technical and interpersonal skills. I strive to foster meaningful, trust-based relationships that contribute to exceptional outcomes and consistently exceed organizational expectations.…With over seven years of experience in Network Quality, Ad Quality, Content Review, and as a Digital Content and Publishing Specialist, I bring a solid foundation of technical expertise paired with a consistent record of high performance. I am highly skilled in project management, leadership, and mentoring, with a strong ability to guide teams toward the successful attainment of strategic goals and operational excellence. Dedicated to continuous professional development, I am committed to enhancing both technical and interpersonal skills. I strive to foster meaningful, trust-based relationships that contribute to exceptional outcomes and consistently exceed organizational expectations.

Usha M

Content Producer, Content Strategist, Project Manager, +3





With over seven years of experience in Network Quality, Ad Quality, Content Review, and as a Digital Content and Publishing Specialist, I bring a solid foundation of technical expertise paired with a consistent record of high performance. I am highly skilled in project management, leadership, and mentoring, with a strong ability to guide teams toward the successful attainment of strategic goals and operational excellence. Dedicated to continuous professional development, I am committed to enhancing both technical and interpersonal skills. I strive to foster meaningful, trust-based relationships that contribute to exceptional outcomes and consistently exceed organizational expectations.…With over seven years of experience in Network Quality, Ad Quality, Content Review, and as a Digital Content and Publishing Specialist, I bring a solid foundation of technical expertise paired with a consistent record of high performance. I am highly skilled in project management, leadership, and mentoring, with a strong ability to guide teams toward the successful attainment of strategic goals and operational excellence. Dedicated to continuous professional development, I am committed to enhancing both technical and interpersonal skills. I strive to foster meaningful, trust-based relationships that contribute to exceptional outcomes and consistently exceed organizational expectations.

Available to hire

With over seven years of experience in Network Quality, Ad Quality, Content Review, and as a Digital Content and Publishing Specialist, I bring a solid foundation of technical expertise paired with a consistent record of high performance. I am highly skilled in project management, leadership, and mentoring, with a strong ability to guide teams toward the successful attainment of strategic goals and operational excellence.

Dedicated to continuous professional development, I am committed to enhancing both technical and interpersonal skills. I strive to foster meaningful, trust-based relationships that contribute to exceptional outcomes and consistently exceed organizational expectations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Content Specialist at Cision/PR Newswire

February 1, 2024 - Present

Manage staging, processing, reviewing, and conducting quality checks on press releases primarily for the PR Newswire website. Optimize and manage digital advertising campaigns on the platform to maximize reach and engagement. Validate webpage elements ensuring functionality, accuracy, and consistency. Collaborate with international clients and manage cross-functional, multi-layered stakeholder projects to deliver targeted business outcomes. Conduct comprehensive technical SEO audits, implement optimizations to enhance site speed, responsiveness, and crawlability. Develop modular content models in partnership with UX and technology teams, manage project dependencies, and perform keyword research to improve content discoverability. Execute on-page and off-page SEO strategies to drive organic traffic and elevate search rankings. Create visually engaging and brand-aligned content using tools like Adobe Photoshop and Canva. Lead creative brand campaigns across the PR Newswire website and mu

Content Specialist at Cision/PR Newswire

February 1, 2024 - Present

Responsible for staging, processing, reviewing, and conducting quality checks on press releases predominantly for the PR Newswire website. Optimized and managed digital advertising campaigns on the PR Newswire platform to maximize reach and engagement. Validated all webpage elements including links, text, videos, images, and layouts to ensure functionality, accuracy, and consistency. Collaborated with international clients and managed cross-functional, multi-layered stakeholder projects to deliver targeted business outcomes and customer-focused solutions. Conducted comprehensive technical SEO audits, staying current with the latest algorithm updates and industry trends, and implemented targeted optimizations to enhance site speed, mobile responsiveness, and crawlability. Developed modular content models tailored to diverse user types, partnering with UX and technology teams for seamless CMS implementation. Performed keyword research to identify high-value, business-relevant search term

Network Quality Optimization Specialist at Yahoo Software Development

January 31, 2024 - August 5, 2025

Reviewed incoming advertisements on Yahoo and partner platforms with high attention to detail, consistently achieving 100% accuracy in quality checks. Led project planning, execution, and coordination of project groups while serving as a subject matter expert to guide teams and ensure alignment with business goals. Improved website performance by implementing enhancements to boost user experience and ad performance. Monitored live ads, optimized Yahoo web pages, proposed improvements, and led project planning to drive continuous improvement. Trained new team members by auditing ad reviews and providing ongoing feedback and process improvement recommendations. Maintained quality benchmarks, compiled reports, identified error patterns, and closed performance gaps. Supported team development through learning sessions and skill-building activities. Improved website content and URLs to enhance SEO performance and search visibility. Collaborated with social media and marketing teams to under

Network Quality Optimization Specialist at Yahoo Software Development

January 31, 2024 - August 5, 2025

Reviewed incoming advertisements on Yahoo and its partner platforms with high attention to detail, consistently achieving 100% accuracy in quality checks. Led project planning, execution, and coordination of project groups, serving as the subject matter expert to guide teams and ensure alignment with business goals. Demonstrated strong knowledge of website performance optimization, identifying and implementing improvements to enhance user experience and ad performance. Monitored live ads, optimized Yahoo webpages, proposed enhancements, and led project planning to drive continuous improvement and engagement. Trained new team members, audited their ad reviews, and provided ongoing feedback and process improvement recommendations. Ensured team awareness of industry updates and internal guidelines, maintained quality benchmarks by compiling reports, identifying error patterns, and closing performance gaps. Supported team development through learning sessions and skill-building activities,

IT Analyst - Content Strategist at Infinite Computer Solutions (India) Ltd

February 28, 2022 - August 5, 2025

Created content for new clients and conducted quality checks for all ads before publishing on the website. Customized brand messages to target audience and drive engagement. Reviewed flow advertisements, assisted advertisers in creating and publishing ads using relevant SEO tags for better customer visibility. Coordinated full team responsibilities and maintained performance data of individual team members, reporting to management as needed. Oversaw workflow distribution among team members. Collaborated with marketing department to optimize and publish content and supervised social media pages to support client portfolio growth. Leveraged hands-on experience with native platforms and third-party tools such as Falcon, CRM, AEM, IRIS, etc. Fostered team development through learning sessions and process improvement initiatives. Partnered with social media and marketing teams to understand fundamentals and tactics for creating pleasant client advertising experiences.

IT Analyst - Content Strategist at Infinite Computer Solutions (India) Ltd

February 1, 2022 - August 5, 2025

Created content for new clients and conducted quality checks for advertisements before publishing on the website. Customized brand messages to reach target audiences and boost engagement. Reviewed in-flow advertisements, assisting advertisers in creating and publishing ads with relevant SEO tags for better customer visibility. Coordinated all team responsibilities, maintained performance data for each member, and reported to management. Managed workflow and ensured equitable distribution of tasks among team members. Collaborated with marketing departments to optimize and publish content, supervised social media pages aiding client portfolio sustainability and effective business growth. Gained hands-on experience using native platforms and third-party tools like Falcon, CRM, AEM, and IRIS. Proactively supported team development by conducting learning sessions and activities promoting individual growth and continuous process improvement. Collaborated with social media and marketing teams

Content Reviewer at Treebo Hotels (Events High)

May 31, 2020 - August 5, 2025

Collaborated with creative and copywriting teams to manage end-to-end project phases from initial planning to timely delivery of high-quality client deliverables. Created, reviewed, and edited engaging content for event participation websites ensuring clarity, accuracy, and brand alignment. Developed and published SEO-optimized content for new clients using appropriate tags to boost search visibility and user engagement. Executed social media campaigns across various platforms to increase audience reach and drive traffic to the company website. Maintained regular communication with partner clients and stakeholders, effectively upselling marketing packages and strengthening business relationships. Cultivated long-term vendor partnerships through trust-based communication and consistent value delivery via calls and emails. Played key role in creative planning sessions, contributing ideas and streamlining processes to improve project efficiency and outcomes.

Content Reviewer at Treebo Hotels (Events High)

May 1, 2020 - August 5, 2025

Collaborated with creative and copywriting teams to manage end-to-end project phases from initial planning to timely delivery of high-quality client deliverables. Created, reviewed, and edited engaging content for event participation websites, ensuring clarity, accuracy, and alignment with brand guidelines. Developed and published SEO-optimized content for new clients using appropriate tags to improve search visibility and user engagement. Executed social media campaigns across various platforms to increase audience reach and drive traffic to the company website. Maintained regular communication with partner clients and stakeholders, effectively upselling marketing packages and strengthening business relationships. Cultivated long-term vendor partnerships through trust-based communication and consistent value delivery via calls and emails. Played a key role in creative planning sessions by contributing ideas and streamlining processes to improve project efficiency and outcomes.

Customer Relation Officer at Hinduja Global Solutions

October 31, 2018 - August 5, 2025

Delivered prompt and effective solutions to Airtel postpaid customer inquiries, consistently resolving issues within established turnaround times. Maintained a high customer satisfaction rating of 95% through attentive service and efficient problem-solving. Successfully upsold products and consistently achieved or exceeded targeted sales goals. Resolved complex issues related to international roaming, invoicing, technical faults, and billing discrepancies, providing clients with accurate and transparent account statements. Built long-term customer trust and value by offering tailored solutions and scaling best practices across multiple business areas. Consistently applied industry best practices to enhance learning and deliver exceptional customer support.

Customer Relation Officer at Hinduja Global Solutions

October 1, 2018 - August 5, 2025