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I am a Digital Analytics, Data Analytics, and Marketing professional with 4 years of experience specializing in web and app analytics, data-driven optimization, and business intelligence. My expertise lies in leveraging advanced analytics tools, implementing precise tracking strategies, and optimizing digital campaigns for measurable business outcomes. I enjoy collaborating across teams to translate data into impactful insights that enhance customer engagement and drive success. I am passionate about applying data storytelling and strategic thinking to solve business challenges. From building predictive models to designing interactive dashboards, I bring a proactive and results-oriented approach to every project. I thrive in dynamic environments where analytics and marketing intersect to create meaningful value and competitive advantages.…I am a Digital Analytics, Data Analytics, and Marketing professional with 4 years of experience specializing in web and app analytics, data-driven optimization, and business intelligence. My expertise lies in leveraging advanced analytics tools, implementing precise tracking strategies, and optimizing digital campaigns for measurable business outcomes. I enjoy collaborating across teams to translate data into impactful insights that enhance customer engagement and drive success. I am passionate about applying data storytelling and strategic thinking to solve business challenges. From building predictive models to designing interactive dashboards, I bring a proactive and results-oriented approach to every project. I thrive in dynamic environments where analytics and marketing intersect to create meaningful value and competitive advantages.

Sam Oswald

Data Analyst, Marketing Analyst, Digital Marketer, +2

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I am a Digital Analytics, Data Analytics, and Marketing professional with 4 years of experience specializing in web and app analytics, data-driven optimization, and business intelligence. My expertise lies in leveraging advanced analytics tools, implementing precise tracking strategies, and optimizing digital campaigns for measurable business outcomes. I enjoy collaborating across teams to translate data into impactful insights that enhance customer engagement and drive success. I am passionate about applying data storytelling and strategic thinking to solve business challenges. From building predictive models to designing interactive dashboards, I bring a proactive and results-oriented approach to every project. I thrive in dynamic environments where analytics and marketing intersect to create meaningful value and competitive advantages.…I am a Digital Analytics, Data Analytics, and Marketing professional with 4 years of experience specializing in web and app analytics, data-driven optimization, and business intelligence. My expertise lies in leveraging advanced analytics tools, implementing precise tracking strategies, and optimizing digital campaigns for measurable business outcomes. I enjoy collaborating across teams to translate data into impactful insights that enhance customer engagement and drive success. I am passionate about applying data storytelling and strategic thinking to solve business challenges. From building predictive models to designing interactive dashboards, I bring a proactive and results-oriented approach to every project. I thrive in dynamic environments where analytics and marketing intersect to create meaningful value and competitive advantages.

Available to hire

I am a Digital Analytics, Data Analytics, and Marketing professional with 4 years of experience specializing in web and app analytics, data-driven optimization, and business intelligence. My expertise lies in leveraging advanced analytics tools, implementing precise tracking strategies, and optimizing digital campaigns for measurable business outcomes. I enjoy collaborating across teams to translate data into impactful insights that enhance customer engagement and drive success.

I am passionate about applying data storytelling and strategic thinking to solve business challenges. From building predictive models to designing interactive dashboards, I bring a proactive and results-oriented approach to every project. I thrive in dynamic environments where analytics and marketing intersect to create meaningful value and competitive advantages.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Work Experience

Senior Analyst - Digital Analytics at Simplii Financial

March 1, 2023 - Present

Led the migration from Universal Analytics to GA4 across BMO’s digital platforms, improving data accuracy by 30%. Designed A/B and multivariate tests to optimize conversion rates by 20%. Delivered rapid ad-hoc analysis supporting campaign, churn, and experience optimization. Automated ETL and reporting workflows with SQL, reducing manual effort by 40 hours monthly. Developed Power BI dashboards for real-time KPI monitoring across channels. Conducted UX analytics with session replay tools, increasing form completion rates by 25%. Built churn prediction models driving an 18% reduction in churn. Created attribution and path-to-conversion models for improved budget efficiency by 15%. Applied NLP for sentiment analysis, raising customer satisfaction by 10%. Collaborated cross-functionally on data strategies, KPIs, and dashboard development. Developed behavior-based segmentation boosting engagement by 22%. Implemented anomaly detection for faster campaign response. Integrated third-party d

Digital Marketing Analyst at Walmart

February 28, 2023 - August 5, 2025

Mapped customer journeys and funnel performance to identify drop-off points enabling UX improvements that reduced abandonment by 22%. Designed and analyzed A/B and multivariate tests improving landing page conversion by 12%. Automated reporting with SQL, reducing reporting time from 2 days to under 3 hours. Created Power BI dashboards visualizing marketing KPIs, content performance, and user behaviour. Delivered on-demand insights supporting testing, content prioritization, and budget strategies. Conducted content engagement analysis leading to better layout and internal linking. Built cross-channel attribution models increasing campaign efficiency by 18%. Developed churn prediction models supporting targeted retention campaigns, reducing churn by 14%. Enabled real-time campaign monitoring for agile adjustments boosting performance by 20%. Fused CRM and behavioral data for enhanced segmentation and personalization. Executed SEO audits and keyword analysis increasing organic traffic by