Founder / Creative Director at Canela Design

Specialized in brand concept development guiding clients from initial ideation to fully realized brand identities including logo design, color palettes, typography, and visual systems. Developed cohesive environmental design solutions for physical spaces including signage, wayfinding, exhibition displays, and branded interiors with a focus on seamless integration of aesthetics and functionality. Designed strategic plan documents, annual and financial reports emphasizing layout, readability, and visual appeal. Delivered high-impact designs across print and digital platforms ensuring brand consistency. Collaborated closely with clients understanding their vision and objectives to create compelling visual narratives. Managed multiple projects simultaneously balancing creativity and strategic thinking while meeting tight deadlines and maintaining quality. Built strong client relationships through open communication and customized design solutions. Utilized Adobe Creative Suite and occasion

Creative Design Lead at City of Hamilton

Led a high-performing team of 4 designers to elevate creative output and productivity, ensuring on-time delivery for key campaigns. Conducted regular mentoring, coaching, performance evaluations and development planning. Managed assignment of creative tasks based on strengths and workload using Airtable for project management. Oversaw the design process from conception to delivery, handling shifting priorities and expedited requests. Created visuals for public engagement and information campaigns, including sensitive topics, using careful color and imagery selection. Developed promotional materials for city public engagement platforms. Streamlined design processes by creating standardized templates to increase team efficiency under tight deadlines. Provided strategic creative direction for large-scale projects and advised communications teams on messaging and copyediting. Acted as corporate contact for branding questions and enforcement. Designed large scale murals for city offices. Sp

Graphic Designer at City of Hamilton

Designed visuals for COVID-related public information campaigns collaborating with Emergency Operations Centre and Public Health staff. Worked cross-departmentally with Hamilton Street Railway to develop graphics communicating service updates and regulations. Partnered with PRESTO to design transit ticket interfaces and related items. Created AODA-compliant visuals adhering to accessibility guidelines for various marketing and public engagement materials. Frequently assigned to high-profile and sensitive projects for the Mayor’s Office and Council, maintaining confidentiality and quality. Developed mass mail-outs for city services and initiatives. Designed masking by-law signage for all Hamilton businesses during the pandemic. Created graphics for campaigns including television ads and print media. Coordinated with printers for production specifications. Performed editorial layout and design for reports and strategic plans integrating timelines, charts, tables, and images. Used mainl

Founder / Creative Director at Canela Design

Specialized in brand concept development, guiding clients from ideation to realization of brand identities including logo design, color palettes, typography, and visual systems. Developed cohesive environmental design solutions for physical spaces such as signage, wayfinding systems, and exhibition displays. Designed strategic plan documents, annual and financial reports with a focus on layout and data visualization. Delivered high-impact print and digital designs ensuring brand consistency. Built long-lasting client relationships and efficiently managed multiple projects balancing creativity and deadlines.

Creative Design Lead at City of Hamilton

Led and coached a team of 4 designers, reviewing and approving creative output to ensure timely delivery of key campaigns. Conducted mentoring, performance evaluations, and managed project assignments using Airtable. Optimized design processes and created standardized templates for efficiency. Created visuals for public engagement campaigns and promotional items aligning with brand strategy. Provided strategic creative direction on large projects and was the corporate contact for branding and brand enforcement. Designed large-scale murals for city offices.

Graphic Designer at City of Hamilton

Developed visuals for public information campaigns including COVID-19 and public transit updates, ensuring accessibility compliance (AODA). Designed public engagement materials and large-scale campaigns including bus wraps. Managed collaboration with external printers and designed multi-format print and digital materials. Edited and designed strategic documents such as annual reports incorporating charts and visuals. Regularly assigned to high-profile politically sensitive projects maintaining confidentiality and quality.

Founder / Creative Director at Canela Design

Founder and Creative Director developing brand concepts, color palettes, typography, and visual systems. Lead environmental design solutions, signage and branded interiors, and strategic plan documents such as annual reports. Deliver high-impact print and digital designs, ensure brand consistency across touchpoints, manage multiple projects, build client relationships, and communicate complex insights through customized visuals.

Creative Design Lead at City of Hamilton

Led a high-performing team of designers to deliver key campaigns on time. Conducted monthly development meetings, mentored staff, and managed workflows (Airtable) to maximize productivity. Directed end-to-end design from concept to delivery, created visuals for public engagement campaigns, advised on messaging, standardized templates, and ensured brand enforcement across departments. Designed large-scale murals and developed Mayor branding materials.