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Hi, I'm Nitin Sharma, a data-driven Media Planning & Digital Marketing Specialist with over 5 years of experience managing multi-million-dollar media budgets and driving performance marketing success across various channels including digital, TV, social, OOH, and print. I have a profound expertise in tools such as Google Ads, Programmatic Advertising, SEO, SEM, and Data Analytics. I am passionate about blending strategic insights with creative execution to deliver impactful campaigns that optimize ad spending, increase ROI, and enhance brand visibility. Over my career, I've demonstrated success in increasing engagement, boosting brand awareness, and improving marketing effectiveness for leading brands across Canada and India.…Hi, I'm Nitin Sharma, a data-driven Media Planning & Digital Marketing Specialist with over 5 years of experience managing multi-million-dollar media budgets and driving performance marketing success across various channels including digital, TV, social, OOH, and print. I have a profound expertise in tools such as Google Ads, Programmatic Advertising, SEO, SEM, and Data Analytics. I am passionate about blending strategic insights with creative execution to deliver impactful campaigns that optimize ad spending, increase ROI, and enhance brand visibility. Over my career, I've demonstrated success in increasing engagement, boosting brand awareness, and improving marketing effectiveness for leading brands across Canada and India.

Nitin Sharma

Digital Marketer, PPC Manager, Performance Marketer, +2

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Hi, I'm Nitin Sharma, a data-driven Media Planning & Digital Marketing Specialist with over 5 years of experience managing multi-million-dollar media budgets and driving performance marketing success across various channels including digital, TV, social, OOH, and print. I have a profound expertise in tools such as Google Ads, Programmatic Advertising, SEO, SEM, and Data Analytics. I am passionate about blending strategic insights with creative execution to deliver impactful campaigns that optimize ad spending, increase ROI, and enhance brand visibility. Over my career, I've demonstrated success in increasing engagement, boosting brand awareness, and improving marketing effectiveness for leading brands across Canada and India.…Hi, I'm Nitin Sharma, a data-driven Media Planning & Digital Marketing Specialist with over 5 years of experience managing multi-million-dollar media budgets and driving performance marketing success across various channels including digital, TV, social, OOH, and print. I have a profound expertise in tools such as Google Ads, Programmatic Advertising, SEO, SEM, and Data Analytics. I am passionate about blending strategic insights with creative execution to deliver impactful campaigns that optimize ad spending, increase ROI, and enhance brand visibility. Over my career, I've demonstrated success in increasing engagement, boosting brand awareness, and improving marketing effectiveness for leading brands across Canada and India.

Available to hire

Hi, I’m Nitin Sharma, a data-driven Media Planning & Digital Marketing Specialist with over 5 years of experience managing multi-million-dollar media budgets and driving performance marketing success across various channels including digital, TV, social, OOH, and print. I have a profound expertise in tools such as Google Ads, Programmatic Advertising, SEO, SEM, and Data Analytics.

I am passionate about blending strategic insights with creative execution to deliver impactful campaigns that optimize ad spending, increase ROI, and enhance brand visibility. Over my career, I’ve demonstrated success in increasing engagement, boosting brand awareness, and improving marketing effectiveness for leading brands across Canada and India.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Manager, Media Planning at UM Canada (IPG Mediabrands)

April 30, 2024 - August 5, 2025

Led media strategy for Hershey’s Canada, increasing brand awareness by 15% across multiple channels including digital, TV, social, OOH, and print. Managed over $25 million in media spend, optimized placements, and reduced cost-per-engagement by 12%. Utilized tools like Google Analytics, Nielsen, ComScore, and DV360 to improve click-through rates by 20%, and developed data-driven strategies boosting engagement rates for key product launches.

Digital Marketing Specialist at Seaborn Manufacturing

January 31, 2024 - August 5, 2025

Launched integrated marketing campaigns resulting in a 7% increase in qualified leads. Optimized ad spend across trade publications, digital platforms, and industry events to increase reach. Enhanced SEO and content marketing efforts driving a 9% boost in website traffic.

Digital Planning Manager at EssenceMediacom (GroupM)

July 31, 2023 - August 5, 2025

Managed multi-million-dollar monthly ad budgets across Google Ads, social, display, and video channels. Improved ROI and cost efficiencies, driving higher conversions. Led a team of media planners and negotiated vendor contracts to reduce campaign costs by 10% without impacting performance.

Digital Planning Manager at Zenith Media (Publicis Groupe)

August 31, 2022 - August 5, 2025

Boosted online sales by 21% and enhanced brand visibility by 30% through multi-channel digital strategies. Conducted in-depth performance analyses and led data-driven campaign optimizations to improve engagement rates and maintain cost-effective budgets.

Account Manager at Logicserve Digital

September 30, 2021 - August 5, 2025

Spearheaded lead generation campaigns increasing conversion rates by 10%. Managed campaigns with budgets ranging from $1M to $10M, consistently exceeding ROI targets. Created successful pitch strategies that resulted in new client acquisition and ensured high client satisfaction.

Business Executive at GroupM

May 1, 2021 - August 5, 2025

Led performance marketing strategies aimed at boosting brand awareness and market share. Increased client acquisition by 40% through strategic campaign execution and pitches.

Digital Marketing Executive at Tiger Pug Commerce Pvt Ltd.

May 1, 2019 - August 5, 2025

Managed social media and digital campaigns to increase engagement and brand visibility. Optimized paid media strategies to strengthen brand presence across digital platforms.