Nitin Sharma
Hi, I'm Nitin Sharma, a data-driven Media Planning & Digital Marketing Specialist with over 5 years of experience managing multi-million-dollar media budgets and driving performance marketing success across various…
About
Hi, I’m Nitin Sharma, a data-driven Media Planning & Digital Marketing Specialist with over 5 years of experience managing multi-million-dollar media budgets and driving performance marketing success across various channels including digital, TV, social, OOH, and print. I have a profound expertise in tools such as Google Ads, Programmatic Advertising, SEO, SEM, and Data Analytics.
I am passionate about blending strategic insights with creative execution to deliver impactful campaigns that optimize ad spending, increase ROI, and enhance brand visibility. Over my career, I’ve demonstrated success in increasing engagement, boosting brand awareness, and improving marketing effectiveness for leading brands across Canada and India.
- 6 years' experience
- Joined August 2025
Industry experience
- Media & Entertainment
- Manufacturing
- Consumer Goods
- Professional Services
- Retail
Work experience· 7 roles
Led media strategy for Hershey’s Canada, increasing brand awareness by 15% across multiple channels including digital, TV, social, OOH, and print. Managed over $25 million in media spend, optimized placements, and reduced cost-per-engagement by 12%. Utilized tools like Google Analytics, Nielsen, ComScore, and DV360 to improve click-through rates by 20%, and developed data-driven strategies boosting engagement rates for key product launches.
Launched integrated marketing campaigns resulting in a 7% increase in qualified leads. Optimized ad spend across trade publications, digital platforms, and industry events to increase reach. Enhanced SEO and content marketing efforts driving a 9% boost in website traffic.
Managed multi-million-dollar monthly ad budgets across Google Ads, social, display, and video channels. Improved ROI and cost efficiencies, driving higher conversions. Led a team of media planners and negotiated vendor contracts to reduce campaign costs by 10% without impacting performance.
Education
Certifications and awards
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