I am a seasoned Marketing Specialist with over 8 years of experience delivering impactful results through digital and experiential marketing campaigns, project oversight, and event management. My expertise spans content creation, campaign budgeting, vendor management, and brand communications, enabling me to effectively support organizational growth and brand visibility. I thrive in cross-functional environments, collaborating closely with sales, finance, and creative teams to align marketing strategies with business goals. I am passionate about crafting engaging campaigns, nurturing relationships with media partners, and utilizing a variety of digital tools to drive customer engagement and brand loyalty.

Zainab Javaid

I am a seasoned Marketing Specialist with over 8 years of experience delivering impactful results through digital and experiential marketing campaigns, project oversight, and event management. My expertise spans content creation, campaign budgeting, vendor management, and brand communications, enabling me to effectively support organizational growth and brand visibility. I thrive in cross-functional environments, collaborating closely with sales, finance, and creative teams to align marketing strategies with business goals. I am passionate about crafting engaging campaigns, nurturing relationships with media partners, and utilizing a variety of digital tools to drive customer engagement and brand loyalty.

Available to hire

I am a seasoned Marketing Specialist with over 8 years of experience delivering impactful results through digital and experiential marketing campaigns, project oversight, and event management. My expertise spans content creation, campaign budgeting, vendor management, and brand communications, enabling me to effectively support organizational growth and brand visibility.

I thrive in cross-functional environments, collaborating closely with sales, finance, and creative teams to align marketing strategies with business goals. I am passionate about crafting engaging campaigns, nurturing relationships with media partners, and utilizing a variety of digital tools to drive customer engagement and brand loyalty.

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Work Experience

Marketing Specialist at CB Supplies
March 1, 2024 - Present
Led the creation and launch of the company's first customer-facing e-commerce platform with over 4,000 SKUs. Managed trade show participation, aligned marketing with sales to develop sales enablement tools, and designed marketing assets across print and digital media. Increased social media follower growth by over 75% through content creation and channel management. Maintained website content, wrote diverse marketing content, cultivated media partnerships, and procured promotional items to support brand visibility and campaigns.
Marketing & Communications Specialist at Thai United
March 1, 2024 - August 5, 2025
Supported the Head of Marketing by managing the marketing calendar and meeting coordination. Coordinated major events and experiential campaigns from planning through execution. Collaborated cross-functionally to develop campaigns, budgets, and performance reporting. Liaised with retailers and vendors for product promotions and collateral distribution. Spearheaded internal corporate communications including multimedia content and internal events. Developed presentation decks with data and content from stakeholders and executed virtual and in-person conferences.
Marketing & Communications Specialist at EDOTCO Group
December 1, 2022 - August 5, 2025
Led brand marketing efforts and coordinated with cross-functional teams and agencies to produce creative marketing materials and enforce brand guidelines, enhancing brand awareness and customer loyalty. Executed over 80 on-ground events including press briefings, media roundtables, and executive leadership engagements such as public appearances, seminars, and webinars. Developed a comprehensive media relations strategy engaging press, bloggers, and influencers with high-level placements and tracked communication impact across multiple countries in South Asia.
Account Manager at Symmetry Group
February 1, 2018 - August 5, 2025
Managed client relationships for a digital marketing agency working with major telecom and global brands. Conducted regular meetings to align expectations and managed financial/administrative aspects of a $200,000+ account. Oversaw digital brand communications across multiple platforms, executed 20+ digital marketing campaigns boosting click-through rates by 50%, and led rebranding efforts including website and landing page design focused on user experience and brand consistency.
Research Analyst at S&P Global Market Intelligence
April 1, 2017 - August 5, 2025
Collected and analyzed consumer and competitor data, consolidating actionable reports to inform business decisions.
Brand Ambassador (Part Time) at Red Bull
July 1, 2015 - August 5, 2025
Collaborated with sales teams to open new distribution points for Red Bull across university campuses and other venues.

Education

Bachelor of Business Administration at Bahria University
January 11, 2030 - August 5, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Retail, Consumer Goods, Professional Services, Telecommunications, Wholesale & Distribution