I am a passionate marketing manager and digital marketing specialist with a strong background in managing brand presence, content creation, and campaign execution across multiple industries including IT, beauty, and events. I excel at planning and implementing marketing strategies that strengthen brand awareness and increase customer engagement through various online platforms. With years of experience in managing social media, content production, SEO optimization, and event coordination, I take pride in leading creative teams to deliver impactful campaigns that resonate with target audiences. I'm skilled in using digital tools and data analysis to optimize marketing efforts and ensure measurable results.

I am a passionate marketing manager and digital marketing specialist with a strong background in managing brand presence, content creation, and campaign execution across multiple industries including IT, beauty, and events. I excel at planning and implementing marketing strategies that strengthen brand awareness and increase customer engagement through various online platforms. With years of experience in managing social media, content production, SEO optimization, and event coordination, I take pride in leading creative teams to deliver impactful campaigns that resonate with target audiences. I'm skilled in using digital tools and data analysis to optimize marketing efforts and ensure measurable results.

Available to hire

I am a passionate marketing manager and digital marketing specialist with a strong background in managing brand presence, content creation, and campaign execution across multiple industries including IT, beauty, and events. I excel at planning and implementing marketing strategies that strengthen brand awareness and increase customer engagement through various online platforms.

With years of experience in managing social media, content production, SEO optimization, and event coordination, I take pride in leading creative teams to deliver impactful campaigns that resonate with target audiences. I’m skilled in using digital tools and data analysis to optimize marketing efforts and ensure measurable results.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

Serbian
Fluent
English
Advanced
Greek, Modern
Beginner

Work Experience

Marketing Manager at Team building Arena / SKArena No1
May 26, 2024 - Present
Responsible for managing marketing campaigns focused on team building, paintball, laser tag, and children's birthday parties. I independently manage complete marketing campaigns to strengthen the brand and increase reservations. Tasks include designing and implementing marketing strategies, creating and placing content on social networks (Facebook, Instagram, TikTok, YouTube, LinkedIn), preparing and publishing video and visual content, writing copy for posts and scripts, creating monthly and thematic marketing plans, delegating tasks to team members, supervising content production, organizing and coordinating scheduling and monitoring audience reactions, and optimizing campaigns based on engagement. I manage Meta Business, LinkedIn, and Google campaigns and independently produce performance reports and budgets. I also coordinate internal and external communications related to events, produce promotional materials, and propose trade marketing activities to increase sales and engage tar
Professional Marketing and Event Manager at Parfa Ton - Alfa Parf Milano
January 1, 2022 - August 5, 2025
Planned, created, and implemented marketing strategies and campaigns to promote hair brands online and offline. Developed marketing materials including brochures, flyers, catalogs, online ads, and video content. Managed social media presence and communications, created trade marketing plans, coordinated event production and promotion, collaborated with PR agencies, managed media relations, and analyzed industry trends and competition.
Entrepreneur / Freelancer - Marketing & IT Agency Owner at PR Milica Savin
January 1, 2022 - Present
Founded an independent agency providing marketing and IT services, focusing on content creation for Facebook, Instagram, and WordPress platform development. Consulted on marketing strategies, set up advertising platforms, performed video editing and script writing, administered social media profiles, and communicated with clients. Created and optimized website content following SEO guidelines, managed complete Meta Business advertising campaigns, and designed print materials. Participated in organizing and implementing corporate events and promotional campaigns both online and offline.
Professional Marketing and Event Manager at ParfaTon - Alfa Parf Milano
January 1, 2022 - August 5, 2025
Planned, created, and implemented marketing strategies and campaigns to promote hair brands both online and offline. Developed marketing materials including brochures, flyers, catalogs, online ads, and video content. Led digital strategy including social media management and content creation. Prepared and scheduled social media posts, interacted with followers and customers, and coordinated trade marketing aligned with foreign markets. Coordinated event productions including space organization and visual atmosphere. Collaborated with PR agencies and sales teams, managed media relations, monitored hair industry trends, and analyzed competition to stay informed about innovations.
Entrepreneur / Freelancer at PR Milica Savin
January 1, 2022 - Present
Founded an agency providing marketing and IT services focused on creating content for Facebook and Instagram, and developing platforms/sites in WordPress. Collaborated with other SEO and marketing agencies. Provided strategy design and consulting, video editing, script writing, organic reach improvement on social media, post scheduling, profile administration, client communication, content adjustment on websites following SEO guidelines, advertising campaign setup and monitoring on Meta Business, CRM database creation, and sales increase initiatives. Produced presentations for client needs and designed print materials like brochures and catalogs. Participated in organizing and implementing company events. Proposed trade marketing activities and created web shops on WordPress and WooCommerce platforms. Also engaged in PR text writing and entrepreneurial business platform creation.
Sales Manager at Akti Point d.o.o.
January 1, 2020 - August 5, 2025
Responsible for sales and client acquisition in an IT and marketing agency. Designed communication materials for launching new projects, maintained client relationships, and conducted negotiations regarding cooperation terms. Collaborated with IT, marketing, and design experts to tailor solutions for clients.
Sales Manager at Akti Point d.o.o.
January 1, 2020 - August 5, 2025
Identified and acquired new clients in line with the company’s growth strategy for IT and marketing services. Designed communication for launching new projects and maintained relationships with existing clients to ensure loyalty and satisfaction. Conducted negotiations on contracts, prices, and delivery times. Worked collaboratively with teams across IT, marketing, and design to provide tailored client solutions.
Retail Web Credit Sales Associate at Win Win
December 31, 2015 - August 5, 2025
Responsible for direct sales of banking products (loans for purchase of devices) in a retail store.
Info Desk Support at Stations Shopping Center
January 1, 2015 - August 5, 2025
Provided accurate information about the shopping center's layout, services, and events to visitors. Assisted visitors in finding shops and facilities, conducted radio broadcasts about current events, managed visitor feedback and inquiries, and supported operational tasks related to technical problem resolution and visitor services.
Hostess at Club Bavilon, Niš
December 31, 2012 - August 5, 2025
Managed guest services, reservations, organized guest band events, and employee shifts.
Salesman in the Field at Cable Services / Targo Telekom
December 31, 2012 - August 5, 2025
Promoted operators in residential buildings and concluded contracts.
Promoter and Promo Team Leader at Pernod Ricard and Bavaria, Niš
January 1, 2012 - August 5, 2025
Promoted alcoholic beverages, communicated with consumers, presented beverages, and branded physical surfaces.
Waitress / Bartender at Various Catering Establishments in Greece and Serbia
January 1, 2012 - August 5, 2025
Worked in catering establishments as waitress and bartender for seven years, including three years in Greece, acquiring language skills and hospitality experience.
Hostess at Club Bavilon, Niš
January 1, 2012 - August 5, 2025
Worked with guests and reservations, organized and welcomed guest bands, and organized employee shifts.
Salesman in the Field at Targo Telekom
January 1, 2012 - August 5, 2025
Promoted operators in residential buildings and completed contract agreements.
PR, Bar Manager and Administrator at Catering Facility 'Proces', Niš
December 31, 2010 - August 5, 2025
Provided information and communication at the information desk, suggested activities within the facility, participated in daily catering procurement activities.
Assistant Accountant at CUM COM, Niš
December 31, 2010 - August 5, 2025
Assisted in preparing financial statements including the Balance Sheet and Income Statement.
PR, Bar Manager and Administrator of Catering Facility 'Proces', Niš
January 1, 2010 - August 5, 2025
Managed information desk operations, communicated with visitors, suggested activities within the facility, and participated in daily catering procurement activities.
Assistant Accountant at Cum Com, Niš
January 1, 2010 - August 5, 2025
Assisted in preparing final accounts, participated actively in the preparation of the Balance Sheet and Income Statement.
Real Estate Agent at Niš
January 1, 2005 - August 5, 2025
Worked with clients on real estate sales and gained market knowledge.

Education

Degree at Faculty of Philology, Belgrade
January 1, 2006 - January 1, 2011
Degree at Faculty of Philosophy, Niš
January 1, 2001 - January 1, 2005
Renewed Department Studies at Faculty of Philology, Belgrade
January 1, 2019 - August 5, 2025
Major: Economic Technician at Faculty of Philology, Belgrade; School of Economics
January 1, 2006 - January 1, 2011
Faculty of Philosophy at Faculty of Philosophy, Niš
January 1, 2001 - January 1, 2005
Renewed Department at the Faculty of Philology at Faculty of Philology, Belgrade
January 1, 2019 - August 5, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Retail