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I am a strategic, builder-type marketing manager with a proven track record in building brand authority, scaling SEO-led growth, building high-performing teams, and driving international B2B strategies. I combine strategic thinking with hands-on execution to deliver measurable results. My expertise includes team leadership, campaign design, and adopting AI-powered workflows to optimize marketing operations. I thrive in dynamic environments and am passionate about leveraging individual strengths to drive excellence and business growth.…I am a strategic, builder-type marketing manager with a proven track record in building brand authority, scaling SEO-led growth, building high-performing teams, and driving international B2B strategies. I combine strategic thinking with hands-on execution to deliver measurable results. My expertise includes team leadership, campaign design, and adopting AI-powered workflows to optimize marketing operations. I thrive in dynamic environments and am passionate about leveraging individual strengths to drive excellence and business growth.

Sebastian Synowiec

Marketing Strategist, Project Manager, Content Producer, +2

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I am a strategic, builder-type marketing manager with a proven track record in building brand authority, scaling SEO-led growth, building high-performing teams, and driving international B2B strategies. I combine strategic thinking with hands-on execution to deliver measurable results. My expertise includes team leadership, campaign design, and adopting AI-powered workflows to optimize marketing operations. I thrive in dynamic environments and am passionate about leveraging individual strengths to drive excellence and business growth.…I am a strategic, builder-type marketing manager with a proven track record in building brand authority, scaling SEO-led growth, building high-performing teams, and driving international B2B strategies. I combine strategic thinking with hands-on execution to deliver measurable results. My expertise includes team leadership, campaign design, and adopting AI-powered workflows to optimize marketing operations. I thrive in dynamic environments and am passionate about leveraging individual strengths to drive excellence and business growth.

Available to hire

I am a strategic, builder-type marketing manager with a proven track record in building brand authority, scaling SEO-led growth, building high-performing teams, and driving international B2B strategies. I combine strategic thinking with hands-on execution to deliver measurable results. My expertise includes team leadership, campaign design, and adopting AI-powered workflows to optimize marketing operations. I thrive in dynamic environments and am passionate about leveraging individual strengths to drive excellence and business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

German

Fluent

Polish

Fluent

Work Experience

Marketing Manager at VirtusLab

January 1, 2022 - Present

Built and scaled an in-house SEO and content team, growing organic traffic by 2,500% and doubling conversion rates. Designed and delivered inbound strategies including PPC, content, brand campaigns, and live events that expanded reach. Directed budget planning and channel investment aligned with business priorities and growth targets. Created a brand voice guide and enforced consistent messaging across all services and touchpoints. Tested A/B to refine copy and optimize campaign performance. Introduced AI-powered workflows that improved campaign and content operations by 80%. Coached team members and introduced structured career paths to support long-term growth.

Senior Content Writer and DACH Lead at Piwik PRO

December 31, 2022 - August 5, 2025

Developed comprehensive marketing strategies for the German market, driving brand positioning and market penetration. Authored high-impact analytic industry articles in German and English, achieving consistent first-page search rankings. Created compelling case studies through strategic interviews, enhancing thought leadership positioning. Produced optimized lead generation materials and landing pages, improving conversion rates across German and English markets. Led DACH market localization initiatives, adapting English content for regional requirements. Established German Market Writing Style Guide ensuring brand consistency and cultural relevance. Collaborated cross-functionally to align marketing initiatives with business objectives. Developed sales enablement materials for DACH team supporting revenue generation. Mentored junior marketing staff, fostering professional development and knowledge transfer. Developed global content strategy expanding reach and engagement. Created webs

Marketing Content Specialist at Piwik PRO

December 31, 2020 - August 5, 2025

Developed comprehensive marketing strategies for the German market, driving brand positioning and market penetration. Authored high-impact analytic industry articles in German and English, achieving consistent first-page search rankings. Created compelling case studies enhancing thought leadership. Produced lead generation materials and landing pages improving conversion rates. Led localization initiatives. Established German writing style guide. Collaborated cross-functionally. Developed sales enablement materials supporting revenue generation. Mentored junior staff. Developed global content strategy. Created website copy and thought leadership content. Conducted interviews aligning content with business goals.

Freelance Marketing Consultant at Syn Design

December 31, 2019 - August 5, 2025

Developed comprehensive digital marketing strategy for a start-up steak grill brand that quickly overtook market share, including website creation, product photography, and strategic positioning adopted by competitors. Delivered exceptional ROI through video marketing campaigns, producing high-impact promotional content that generated significant revenue from minimal investment (7,500%+ ROI). Created multi-channel advertising campaigns across Google Search and social media platforms, developing compelling ad copy and visual designs that drove customer acquisition. Established thought leadership through content creation, developing engaging recipes and detailed product information for blog content that educated customers and strengthened brand authority. Designed sales enablement materials including professional product booklets, presentations, user manuals, and packaging enhancing customer experience and motivating purchasing decisions. Produced professional visual assets through produ