I am a results-driven Digital Marketing Specialist with over 12 years of experience in campaign optimization, paid media strategies, and performance marketing. I have expertise in managing high-budget ad campaigns across platforms like Google Ads, Microsoft Ads, and Facebook. My strong analytical skills and experience with A/B testing, bid management, and user behavior analysis enable me to drive conversions and revenue growth effectively. I thrive on using data-driven insights to optimize campaigns and enhance user experience. I enjoy developing creative ad strategies and landing page optimizations that maximize engagement and conversions. Living in Dublin, Ireland, I continuously seek opportunities to expand my digital marketing expertise and contribute to business growth.

Dhwani Divyang Shah

I am a results-driven Digital Marketing Specialist with over 12 years of experience in campaign optimization, paid media strategies, and performance marketing. I have expertise in managing high-budget ad campaigns across platforms like Google Ads, Microsoft Ads, and Facebook. My strong analytical skills and experience with A/B testing, bid management, and user behavior analysis enable me to drive conversions and revenue growth effectively. I thrive on using data-driven insights to optimize campaigns and enhance user experience. I enjoy developing creative ad strategies and landing page optimizations that maximize engagement and conversions. Living in Dublin, Ireland, I continuously seek opportunities to expand my digital marketing expertise and contribute to business growth.

Available to hire

I am a results-driven Digital Marketing Specialist with over 12 years of experience in campaign optimization, paid media strategies, and performance marketing. I have expertise in managing high-budget ad campaigns across platforms like Google Ads, Microsoft Ads, and Facebook. My strong analytical skills and experience with A/B testing, bid management, and user behavior analysis enable me to drive conversions and revenue growth effectively.

I thrive on using data-driven insights to optimize campaigns and enhance user experience. I enjoy developing creative ad strategies and landing page optimizations that maximize engagement and conversions. Living in Dublin, Ireland, I continuously seek opportunities to expand my digital marketing expertise and contribute to business growth.

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Experience Level

Language

English
Fluent
Hindi
Fluent
Gujarati
Fluent
Marathi (Marāṭhī)
Fluent

Work Experience

Associate Manager – Digital Marketing at Media.Net Software Services (India) Private Limited
January 1, 2024 - August 5, 2025
Managed high-budget publisher accounts generating daily revenues of $3,000 - $4,000. Created and optimized Facebook ad creatives to increase engagement and conversions. Analyzed Google Analytics reports to enhance user experience and campaign performance. Developed landing page optimization strategies to increase conversion rates. Conducted competitive research to refine marketing strategies.
Senior Associate – Digital Marketing at Media.Net Software Services (India) Private Limited
December 31, 2022 - August 5, 2025
Developed and executed multi-platform campaigns across Google Ads, Microsoft Ads, and Facebook. Conducted user behavior analysis to optimize customer journeys and ad targeting. Provided data-driven recommendations to improve campaign performance.
Junior Campaign Manager at Media.Net Software Services (India) Private Limited
December 31, 2021 - August 5, 2025
Set up and managed paid search and native ad campaigns for the US market. Optimized campaigns through search term refinement, bid adjustments, and A/B testing. Managed monthly ad budgets ensuring maximum ROI. Developed ad extensions and improved ad copies through strategic optimizations.
Digital Marketing Specialist at Media.Net Software Services (India) Private Limited
December 31, 2018 - August 5, 2025
Assisted campaign managers in Google Ads and Microsoft Ads setup. Created ad copies, keyword lists, and ad extensions for search campaigns. Conducted ad account audits resolving keyword disapprovals and URL errors.
Senior Research Analyst at Media.Net Software Services (India) Private Limited
December 31, 2016 - August 5, 2025
Specialized in PPC advertising and domain monetization. Analyzed visitor behavior trends to refine digital strategies. Mentored junior analysts and conducted monthly performance reviews.
Research Analyst at Media.Net Software Services (India) Private Limited
December 31, 2014 - August 5, 2025
Conducted SEO, SEM, and PPC campaign research to drive online traffic. Collaborated with business development teams to maximize revenue opportunities.

Education

Masters in Digital Marketing and Analytics at Dublin Business School
January 1, 2024 - January 1, 2025
MBA – Marketing at Institute of Technology and Management
January 1, 2017 - January 1, 2017
Bachelor in Computer Application at Tilak Maharashtra Vidyapeeth
January 1, 2011 - January 1, 2011
Bachelor of Commerce at KJ Somaiya College (Mumbai University)
January 1, 2011 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Retail