I am a results-driven professional with over 5 years of experience managing cross-functional projects, Go-To-Market strategies, and digital campaigns. I excel in project coordination, stakeholder management, and performance tracking, and I am certified in Project Management. My approach focuses on streamlining processes to deliver impactful outcomes and I am recognized for my commitment to extraordinary customer experiences. Throughout my career, I have led project teams across product, sales, and marketing, driving significant product adoption and revenue growth. I take pride in optimizing marketing strategies through SEO, SEM, paid media, and analytics tools, ensuring campaigns are data-driven and successful. I enjoy collaborating with creative agencies and distributors to enhance market presence and drive results.…

Saumya Kumari

I am a results-driven professional with over 5 years of experience managing cross-functional projects, Go-To-Market strategies, and digital campaigns. I excel in project coordination, stakeholder management, and performance tracking, and I am certified in Project Management. My approach focuses on streamlining processes to deliver impactful outcomes and I am recognized for my commitment to extraordinary customer experiences. Throughout my career, I have led project teams across product, sales, and marketing, driving significant product adoption and revenue growth. I take pride in optimizing marketing strategies through SEO, SEM, paid media, and analytics tools, ensuring campaigns are data-driven and successful. I enjoy collaborating with creative agencies and distributors to enhance market presence and drive results.…

Available to hire

I am a results-driven professional with over 5 years of experience managing cross-functional projects, Go-To-Market strategies, and digital campaigns. I excel in project coordination, stakeholder management, and performance tracking, and I am certified in Project Management. My approach focuses on streamlining processes to deliver impactful outcomes and I am recognized for my commitment to extraordinary customer experiences.

Throughout my career, I have led project teams across product, sales, and marketing, driving significant product adoption and revenue growth. I take pride in optimizing marketing strategies through SEO, SEM, paid media, and analytics tools, ensuring campaigns are data-driven and successful. I enjoy collaborating with creative agencies and distributors to enhance market presence and drive results.

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Experience Level

Expert
Expert
Expert
Expert

Work Experience

Senior Product Marketing Analyst at TE Connectivity
July 18, 2025 - August 5, 2025
Led cross-functional teams to drive Go-To-Market strategy achieving 120% product adoption and generating over $15M revenue. Planned and executed media strategies across Meta, Google, and traditional channels, contributing to 80% pipeline growth. Collaborated with media and creative agencies to ensure campaign execution and budget adherence. Implemented local SEO strategies increasing inbound leads by 35%. Built executive dashboards for KPI tracking that reduced reporting time by 25%. Coordinated with distributors and partners to optimize channel strategy, onboarding over 15 Canadian distributors.
Digital Marketing Executive at Exceldia Digital Innovation
January 31, 2023 - August 5, 2025
Developed and executed B2B digital campaigns (SEO, SEM, paid ads, email) leading to a 30% increase in leads and 60% growth in web traffic. Managed a 60k CAD monthly ad budget. Designed and implemented A/B testing and test-and-learn programs improving conversion rates by 20%. Translated business objectives into targeted digital campaigns enhancing acquisition and retention. Coordinated end-to-end execution resolving delivery issues aligned with brand guidelines. Collaborated with design and content teams to create creatives that increased social media engagement by 40%.
Digital Marketing Executive at Sanjeevani Marketing Company
June 30, 2022 - August 5, 2025
Served as the primary marketing partner for a 50+ agri-dealer network, improving field visibility and driving a 35% increase in agri-input product sales through localized engagement. Built and executed Go-To-Market strategies for agricultural products expanding retail partnerships to 50+. Led grassroots campaigns and workshops that increased product loyalty and sales by 80%. Conducted ongoing market research tracking industry trends and rural buying behaviour, maintaining a robust dealer and lead database supporting 30% sales growth in key areas.

Education

Bachelor of Engineering at M. S. Ramaiah Institute of Technology
January 1, 2015 - January 1, 2019

Qualifications

Digital Marketing
January 11, 2030 - August 5, 2025
Project Management
January 11, 2030 - August 5, 2025
Data Analysis
January 11, 2030 - August 5, 2025
Business Process Improvement
January 11, 2030 - August 5, 2025

Industry Experience

Manufacturing, Retail, Agriculture & Mining, Professional Services, Software & Internet