I am a motivated marketing professional with a strong background in digital marketing, analytics, and performance optimization. With experience managing PPC campaigns, social media marketing, and data-driven decision making, I enjoy leveraging technology and strategic insights to deliver measurable results and improve ROI. Currently pursuing my MBA with a focus on marketing, I continuously strive to expand my skills in analytics, consumer behavior, and financial decision-making. I thrive in collaborative environments where adaptability and problem-solving lead to innovative marketing solutions that drive business growth.

Adrian Aranha

I am a motivated marketing professional with a strong background in digital marketing, analytics, and performance optimization. With experience managing PPC campaigns, social media marketing, and data-driven decision making, I enjoy leveraging technology and strategic insights to deliver measurable results and improve ROI. Currently pursuing my MBA with a focus on marketing, I continuously strive to expand my skills in analytics, consumer behavior, and financial decision-making. I thrive in collaborative environments where adaptability and problem-solving lead to innovative marketing solutions that drive business growth.

Available to hire

I am a motivated marketing professional with a strong background in digital marketing, analytics, and performance optimization. With experience managing PPC campaigns, social media marketing, and data-driven decision making, I enjoy leveraging technology and strategic insights to deliver measurable results and improve ROI.

Currently pursuing my MBA with a focus on marketing, I continuously strive to expand my skills in analytics, consumer behavior, and financial decision-making. I thrive in collaborative environments where adaptability and problem-solving lead to innovative marketing solutions that drive business growth.

See more

Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Search Engine Marketing Analyst at Reach Local
October 1, 2022 - August 5, 2025
Reduced bids for underperforming keywords, resulting in a 20% decrease in cost per click and increased conversion rates. Adjusted campaign budgets based on performance metrics leading to a 30% improvement in ROI. Ensured accurate campaign tracking improving data accuracy by 25%. Minimized overspending by identifying and pausing low-performing ads, reducing wasted ad spend by 35% while reallocating resources effectively.
Performance Marketing Intern at Nebula Interactive
January 1, 2022 - August 5, 2025
Increased organic traffic on client websites by 20% and lead generation by 15% through content marketing. Grew social media followers and engagement significantly by utilizing multichannel marketing strategies. Enhanced qualified leads by 25% and conversion rates by 10% through cross-functional collaboration. Led influencer marketing initiatives via Instagram outreach, boosting product awareness and sales.

Education

Master of Business Administration (STEM), Marketing at Barry University
January 11, 2030 - May 1, 2025
Bachelor’s in Business Administration at Ghanshyam Saraf College
January 11, 2030 - May 1, 2021

Qualifications

Data Analyst (Coursera)
January 11, 2030 - August 5, 2025
Digital Marketing (Coursera)
January 11, 2030 - August 5, 2025
Consumer Behavior
January 11, 2030 - August 5, 2025
Introduction to Fintech
January 11, 2030 - August 5, 2025
Understanding Capital Markets Course
January 11, 2030 - August 5, 2025

Industry Experience

Financial Services, Professional Services, Software & Internet, Retail, Education