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With over 20 years of experience in online business, I am a results-focused team leader with strong technical and strategic marketing skills. I have a proven track record of managing complex eCommerce and web operations projects, leading cross-functional teams to achieve business goals. My expertise includes web analytics, SEO, SEM, social media, email marketing, and web optimization techniques such as A/B testing and conversion optimization. I am passionate about driving business growth and confident in my ability to make a valuable contribution to any organization.…With over 20 years of experience in online business, I am a results-focused team leader with strong technical and strategic marketing skills. I have a proven track record of managing complex eCommerce and web operations projects, leading cross-functional teams to achieve business goals. My expertise includes web analytics, SEO, SEM, social media, email marketing, and web optimization techniques such as A/B testing and conversion optimization. I am passionate about driving business growth and confident in my ability to make a valuable contribution to any organization.

Patricio Sly

eCommerce Developer, Digital Marketer, Project Manager, +2

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With over 20 years of experience in online business, I am a results-focused team leader with strong technical and strategic marketing skills. I have a proven track record of managing complex eCommerce and web operations projects, leading cross-functional teams to achieve business goals. My expertise includes web analytics, SEO, SEM, social media, email marketing, and web optimization techniques such as A/B testing and conversion optimization. I am passionate about driving business growth and confident in my ability to make a valuable contribution to any organization.…With over 20 years of experience in online business, I am a results-focused team leader with strong technical and strategic marketing skills. I have a proven track record of managing complex eCommerce and web operations projects, leading cross-functional teams to achieve business goals. My expertise includes web analytics, SEO, SEM, social media, email marketing, and web optimization techniques such as A/B testing and conversion optimization. I am passionate about driving business growth and confident in my ability to make a valuable contribution to any organization.

Available to hire

With over 20 years of experience in online business, I am a results-focused team leader with strong technical and strategic marketing skills. I have a proven track record of managing complex eCommerce and web operations projects, leading cross-functional teams to achieve business goals. My expertise includes web analytics, SEO, SEM, social media, email marketing, and web optimization techniques such as A/B testing and conversion optimization. I am passionate about driving business growth and confident in my ability to make a valuable contribution to any organization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Web Consulting (Digital Marketing, E-commerce & Development) Part Time at Various Customers – USA

April 1, 2015 - Present

Providing consulting in digital marketing, e-commerce, and development for clients such as MDR Fitness Corp., KnuKonceptz, Clientele Inc., and Eagle Group. Responsibilities include defining business requirements, managing SEO and project management, traffic management, landing page and marketing campaign development, product catalog and data application design and development, process improvement, analytics, and lead generation strategies.

Senior Manager Worldwide IT Operations at HP Software Support Operations – Miami, USA

October 31, 2015 - August 5, 2025

Managed a worldwide program (Enterprise License Agreements) overseeing a $200 million business. Led Customer Success Managers and defined processes, responsibilities, and tools. Developed customer success initiatives, designed analytics tools to monitor software usage and sales risks. Supported HP Software Education Business in Latin America and executed marketing plans to improve sales and quality of service.

Director of Ecommerce at Native Remedies – Boca Raton, USA

April 30, 2010 - August 5, 2025

Led management brainstorm meetings and cross-functional teams. Responsible for online business strategy and web development. Created teams including developers, designers, content writers, network administration, and QA. Coordinated projects with SEO, PPC, content, customer service, and operations departments. Involved in SEO and SEM strategies, analytics implementation, development process design, and infrastructure setup. Implemented Magento shopping cart with custom modifications and improved site optimization and affiliate strategy. Managed email marketing strategy and performed page performance optimization.

Senior Web Developer – Team Leader at Tracfone Wireless – America Movil – Miami, USA

November 30, 2006 - August 5, 2025

Led a development team for multiple projects including a new look and feel website revamp, development of style guides, dynamic handset catalog system using Java and XML, and billing platform for recurring airtime purchases. Projects improved site compatibility, reduced redundant pages, and enhanced customer billing experience.

Senior Web Designer at VISA Latin America – Miami, USA

November 30, 2005 - August 5, 2025

Consultant for development and implementation of Visa Platinum website including new design and content deployment.