Available to hire
I am a Beirut-based multimedia professional with a passion for storytelling across video, content creation, and marketing. I blend creative production with analytics from market research to deliver engaging content for brands and startups, and I have worked as a video editor, content creator, market researcher, cabin crew, and freelancer across diverse sectors.
I enjoy collaborating with diverse teams, traveling, yoga, photography, theatre and improvisation, and I am always eager to learn new tools and grow in the digital media landscape.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Advanced
French
Intermediate
Work Experience
Video Editor & Content Creator at MMG Media & SBC News - Freelance
January 1, 2025 - PresentEdited and shot video content for interviews, podcasts, gaming shows, promotional teasers, and social media reels using Filmora. Managed end-to-end video editing and post-production workflows, ensuring timely and engaging outputs. Videographed and produced dynamic short-form content for small businesses to enhance their digital marketing efforts. Wrote concise and engaging content to support brand storytelling and social media strategies for various local clients.
Sole Proprietor at Jaggery
January 1, 2022 - PresentWorked with natural sugarcane manufacturers from India involving importing operations to Lebanon. Managed production, marketing development, and package design. Provided customer service and research/production assistance with natural herbal products and handmade items. Attended multiple business meetings in India.
Executive Assistant at Alison Engels (Als Jehaar Maar Goed Zit)
December 31, 2024 - August 5, 2025Scouted new manufacturers for natural and organic products. Managed product development and handmade packaging. Conducted research and assisted production. Helped with social media content creation.
Market Research Analyst at Viable (Uruguay)
December 31, 2022 - August 5, 2025Conducted remote market research identifying target markets, market conditions, customer behavior, industry trends, and competitor analysis. Collected financial data to estimate market size and growth. Compiled data presentations in Excel. Performed professional market research for companies in the Middle East involved in astronomy, interior design, architecture, and fashion.
Co-Manager, Co-Social Media Manager at HappyBay/Lighthouse, Weligama, Sri Lanka
December 31, 2019 - August 5, 2025Managed hostel, restaurant & rooftop bar operations. Delivered professional customer service. Trained employees in customer service, barista, and bartender skills. Implemented new systems and standards. Executed social media marketing.
Cabin Crew (Flight Attendant) at Emirates Airline
December 31, 2019 - August 5, 2025Served as a Flight Attendant across Economy, Business & First Class cabins. Certified in safety procedures including in-flight emergencies and evacuation. Trained in group medical including CPR and first aid skills. Highly skilled in customer service, duty, security, and team collaboration with international colleagues.
Junior Accountant at Elva Sarl
December 31, 2013 - August 5, 2025Handled daily transactional booking, collections & payments, reconciliations, monthly reporting and analysis, fiscal year closing, accounts receivable & payable.
Video Editor & Content Creator at MMG Media & SBC News - Freelance
January 1, 2025 - PresentEdited and shot video content for interviews, podcasts, gaming shows, promotional teasers, and social media reels using Filmora. Managed end-to-end video editing and post-production workflows, ensuring timely and engaging outputs. Videographed and produced dynamic short-form content for small businesses to enhance their digital marketing efforts. Wrote concise and engaging content to support brand storytelling and social media strategies for various local clients.
Sole Proprietor at Jaggery
January 1, 2022 - PresentWorked with natural sugar cane manufacturers from India handling importing operations to Lebanon. Managed production, marketing development, package design, and customer service. Assisted with research and manufacturing of natural herbal products and handmade items. Attended multiple business meetings in India to develop operations and partnerships.
Executive Assistant at Alison Engels (Als Jehaar Maar Goed Zit)
December 31, 2024 - August 5, 2025Scouted new manufacturers for natural and organic products. Managed production development and handmade packaging. Conducted research and assisted in product creation. Supported social media content creation.
Market Research Analyst at Viable (Uruguay) - Remote
December 31, 2022 - August 5, 2025Identified target markets, market conditions, customer behavior, and industry trends. Collected consumer, competitor, and marketplace data. Analyzed financial data to estimate market size and growth. Compiled data into Excel presentations. Conducted professional market research for companies in the Middle East involved in astronomy, interior design, architecture, and fashion.
Co-Manager, Co-Social Media Manager at HappyBay/Lighthouse
December 31, 2019 - August 5, 2025Managed the hostel, restaurant & rooftop bar in Weligama, Sri Lanka. Delivered professional customer service and trained employees in barista and bartender skills. Implemented new systems, solutions, and standards. Managed social media marketing efforts.
Cabin Crew (Flight Attendant) at Emirates Airline, Dubai, UAE
December 31, 2019 - August 5, 2025Served as Flight Attendant for Economy, Business & First Class cabins. Certified in safety procedures including in-flight emergencies & evacuation. Trained in group medical including cardiopulmonary resuscitation & first aid. Skilled in customer service to a high standard and successful team member within international colleagues.
Junior Accountant at Elva Sarl, Jdeideh, Mont-Liban, Lebanon
December 31, 2013 - August 5, 2025Handled booking of daily transactions, collections & payments, reconciliations, monthly reporting & analysis, closing of fiscal year, and accounts receivable & payable.
Video Editor & Content Creator at MG Media & SBC News - Freelance
January 1, 2025 - PresentEdited and shot video content for interviews, podcasts, gaming shows, promotional teasers, and social media reels using Filmora. Managed end-to-end video editing and post-production workflows, ensuring timely and engaging outputs. Produced dynamic short-form content for small businesses to enhance their digital marketing efforts and support brand storytelling on social platforms.
Sole Proprietor at Jag gery
January 1, 2022 - PresentOwns and operates natural sugar cane manufacturing operations with import/export to Lebanon; oversees production/marketing management, development, packaging design, and customer service; represents research in natural herbal products and attends multiple business meetings in India.
Executive Assistant at Alison Engels (Als Jehaar Maar Goed Zit)
December 31, 2024 - September 15, 2025Scouted new manufacturers for natural and organic products; supported production development and handmade packaging; conducted research and production support; assisted social media content creation.
Market Research Analyst at Viable (Uruguay) - Remote Beirut, Lebanon
December 31, 2022 - September 15, 2025Identified target markets, market conditions, customer behavior, industry trends and behavior. Collected data on consumers, competitors and marketplaces; analyzed financial data to estimate market size and growth; compiled data in Excel; conducted professional market research for Middle East companies involved in astronomy, interior design, architecture and fashion.
Co-Manager, Co-Social Media Manager at HappyBay / Lighthouse, Sri Lanka
December 31, 2019 - September 15, 2025Managed hotel, restaurant & rooftop bar operations; delivered professional customer service; trained employees in customer service, bartending and service standards; implemented new systems and social media marketing.
Cabin Crew (Flight Attendant) at Emirates Airline, Dubai, UAE
December 31, 2019 - September 15, 2025Flight attendant for Economy, Business & First Class; ensured safety, customer service, and high standards; performed duties including pre-flight safety, cabin readiness, and in-flight assistance.
Junior Accountant at Elva Sarl Jdeid eh, Mont-Liban, Lebanon
December 31, 2013 - September 15, 2025Booked daily transactions; handled collections & payments; reconciliations; monthly reporting & analysis; fiscal year closing; accounts receivable & payable.
Video Editor & Content Creator at MG Media & SBC News (Freelance)
January 1, 2025 - PresentEdited and shot video content for interviews, podcasts, gaming shows, promotional teasers, and social media reels using Filmora. Managed end-to-end video editing and post-production workflows, ensuring timely and engaging outputs. Produced dynamic short-form content for small businesses to enhance their digital marketing efforts. Wrote concise and engaging content to support brand storytelling and social media strategies for various local clients.
Sole Proprietor at Jaggery
January 1, 2022 - PresentW orking with natural sugar cane manufacturers from India - import operations to Lebanon - production/marketing management, development - packaging design - customer service production assistant of research in natural herbal products and attending multiple business meetings in India.
Executive Assistant at Alison Engels (Als Jehaar Maar Goed Zit)
December 31, 2024 - September 15, 2025Scouting of new manufacturers for natural and organic products - production development and handmade packaging and development - research and production assistant - assistant social media content creator.
Market Research Analyst at Viable
December 31, 2022 - September 15, 2025Identify target market, market conditions, customer behavior, industry trends and behavior. Collect data on consumers, competitors and market place. Analyze financial data to estimate market size and growth. Compile data in Excel; professional market research for Middle East companies involved in astronomy, interior design, architecture and fashion.
Co-Manager, Co-Social Media Manager at HappyBay / Lighthouse Weligama
December 31, 2019 - September 15, 2025Management of the hostel, restaurant & roof-top bar. Professional customer service. Training for employees in the field of customer service, barista & bartender skills. Implementation of new systems, solutions & standards.
Cabin Crew (Flight Attendant) at Emirates Airlines
December 31, 2019 - September 15, 2025Flight attendant for Economy, Business & First Class cabins.
Junior Accountant at Elva Sarl
December 31, 2013 - September 15, 2025Booking of daily transactions - Collections & payments - Reconciliations - Monthly reporting & analysis - Closing of fiscal year - Accounts receivable & payable.
Video Editor & Content Creator at MMG Media & SBC News
January 1, 2025 - PresentFreelance – Edited and shot video content for interviews, podcasts, gaming shows, promotional teasers, and social media reels using Filmora. Managed end-to-end video editing and post-production workflows, ensuring timely and engaging outputs.
Sole Proprietor at Jaggery
January 1, 2022 - PresentWorking with natural sugar cane manufacturers from India – importing operations to Lebanon – production/marketing management, development – packaging design – customer service production assistant of research in g natural herbal products and attending multiple business meetings in India.
Market Research Analyst at Viable
December 31, 2022 - September 15, 2025Remote Beirut, Lebanon – Identify the target market, market conditions, customer behavior, industry trends and behavior. Collect data on consumers, competitors and market place; analyze financial data to estimate market size and growth; compile data into Excel representations; professional market research for Middle East companies involved in astrology, interior design, architecture and fashion.
Co-Manager, Co-Social Media Manager at HappyBay / Lighthouse Weligama
December 31, 2019 - September 15, 2025Management of the hostel, restaurant & rooftop bar; professional customer service; training for employees; implementation of new systems, solutions & standards; social media marketing.
Cabin Crew (Flight Attendant) at Emirates Airline
December 31, 2019 - September 15, 2025Flight attendant for Economy, Business & First Class cabins; safety procedures; customer service.
Junior Accountant at Elva Sarl
December 31, 2013 - September 15, 2025Booking of daily transactions; collections & payments; reconciliations; monthly reporting & analysis; closing of fiscal year; accounts receivable & payable.
Video Editor & Content Creator at MMG Media & SBC News
January 1, 2025 - PresentEdited and shot video content for interviews, podcasts, gaming shows, promotional teasers, and social media reels using Filmora. Managed end-to-end video editing and post-production workflows, ensuring timely and engaging outputs. Videographed and produced dynamic short-form content for small businesses to enhance their digital marketing efforts. Wrote concise and engaging content to support brand storytelling and social media strategies for various local clients.
Sole Proprietor at Jaggery (Sole Proprietor)
December 31, 2024 - September 15, 2025Work with natural sugar cane manufacturers from India - Importing operations to Lebanon - Production/ marketing management, development - Packaging design - Customer service production assistant of research in manufacturing natural herbal products and attending multiple business meetings in India
Executive Assistant at Alison Engels (Als Jehaar Maar Goed Zit)
December 31, 2022 - September 15, 2025Scouting of new manufacturers for natural and organic products - Production development and handmade packaging and development - Research and production assistant - Assistant social media content creator
Market Research Analyst at Viable (Uruguay) - Remote Beirut, Lebanon
December 31, 2022 - September 15, 2025Identify the target market, market conditions, customer behavior, industry trend and behavior. Collect data on consumers, competitors and marketplace. Analyze financial data to estimate market size and growth. Compile data into Excel representations. Perform professional market research for Middle East companies involved in astronomy, interior design, architecture and fashion.
Co-Manager, Co-Social Media Manager at HappyBay / Lighthouse Weligama, Sri Lanka
December 31, 2019 - September 15, 2025Management of hostel, restaurant & rooftop bar. Professional customer service. Training for employees in customer service, barista & bartender skills. Implementation of new systems, solutions & standards. Social media marketing
Cabin Crew (Flight Attendant) at Emirates Airline
December 31, 2019 - September 15, 2025Flight Attendant for Economy, Business & First Class Seats
Junior Accountant at Elva Sarl Jdeid eh, Mont-Liban, Lebanon
January 1, 2013 - September 15, 2025Booking of daily transactions - Collections & payments - Reconciliations - Monthly reporting & analysis - Closing of fiscal year - Accounts receivable & payable
Independent Artist & Freelancer
January 1, 2010 - PresentMusic composer/producer; poet (author of a book), travel photographer, theater & improvisation; surfing; safety procedures including in-flight emergencies and evacuation; group medical training and customer service excellence; experience with international teams
Education
Public Relations & Sales at Computer & Educational College of Hotel Management & Technical Studies
January 1, 2020 - December 31, 2020RYT 300 TTC, 300 TTC Advanced at Swami Krishnananda Inte Yoga Vidya Peeth Ashram
January 1, 2019 - December 31, 2020Social Media Marketing - Content Marketing Masterclass at Udemy
January 1, 2020 - December 31, 2020Social Media Marketing for Creative Entrepreneurs at Udemy
January 1, 2018 - December 31, 2018Java, Excel, PowerPoint, Microsoft Word, Coding at New Horizons Computer Learning Center
January 1, 2010 - December 31, 2012Business Accounting, Finance & Information at American Universal College (AUC)
January 1, 2007 - December 31, 2010Bachelor's Degree - Public Relations & Sales at Computer & Educational College of Hotel Management & Technical Studies
January 1, 2020 - December 31, 2020RYT 300 TTC, 300 TTC Advanced Yoga Teacher Training Course at Swami Krishnananda Inte Yoga Vidya Peeth Ashram
January 1, 2019 - December 31, 2020Social Media Marketing - Content Marketing Masterclass at Udemy
January 1, 2020 - December 31, 2020Social Media Marketing for Creative Entrepreneurs at Udemy
January 1, 2018 - December 31, 2018Java, Excel, PowerPoint, Microsoft Word, Coding at New Horizons Computer Learning Center
January 1, 2010 - December 31, 2012Business Accounting, Finance & Information at American Universal College (AUC)
January 1, 2007 - December 31, 2010Public Relations & Sales at Computer & Educational College of Hotel Management & Technical Studies
January 1, 2020 - January 1, 2020Yoga Teacher Training (RYT 300) at Swami Krishnananda International Yoga Vidya Peeth Ashram
January 1, 2019 - January 1, 2020Social Media Marketing - Content Marketing Masterclass at Udemy
January 1, 2020 - January 1, 2020Social Media Marketing for Creative Entrepreneurs at Udemy
January 1, 2018 - January 1, 2018Java, Excel, PowerPoint, Microsoft Word, Coding at New Horizons Computer Learning Centre
January 1, 2010 - January 1, 2012Business Accounting, Finance & Information at American University College (AUC)
January 1, 2007 - January 1, 2010Public Relations & Sales at Educational College of Hotel Management & Technical Studies
January 1, 2020 - September 15, 2025RYT 300 TTC Advanced at Swami Krishnananda Institute Yoga Vidya Peeth Ashram Mysore, India
January 1, 2019 - December 31, 2020Social Media Marketing - Content Marketing Masterclass at Udemy
January 1, 2020 - September 15, 2025Social Media Marketing for Creative Entrepreneurs at Udemy
January 1, 2018 - September 15, 2025Java, Excel, PowerPoint, Microsoft Word, Coding at New Horizons Computer Learning Center
January 1, 2010 - December 31, 2012Business Accounting, Finance & Information at American University College (AUC), Jbeil
January 1, 2007 - January 1, 2010Public Relations & Sales at College of Hotel Management & Technical Studies, Beirut, Lebanon
January 1, 2020 - December 31, 2020Yoga Teacher Training (YT 300 TTC) / 300 TTC Advanced at Swami Krishnananda Institute Yoga Vidya Peeth, Ashram, Mysore, India
January 1, 2019 - December 31, 2020Social Media Marketing - Content Marketing Masterclass at Udemy
January 1, 2018 - December 31, 2018Social Media Marketing for Creative Entrepreneurs at Udemy
January 1, 2018 - December 31, 2018Programming: Java, Excel, PowerPoint, Microsoft Word, Coding at New Horizons Computer Learning Center, Beirut, Lebanon
January 1, 2010 - December 31, 2012Business Accounting, Finance & Information at American University College (AUC), Jbeil, Lebanon
January 1, 2007 - December 31, 2010Public Relations & Sales at Computer & Educational College of Hotel Management & Technical Studies, Beirut, Lebanon
January 1, 2020 - December 31, 2020Yoga Teacher Training (RYT 300 TTC Advanced) at Swami Krishnananda Inter Yoga Vidya Peeth Ashram, Mysore, India
January 1, 2019 - January 1, 2020Social Media Marketing - Content Marketing Masterclass at Udemy
January 1, 2020 - January 1, 2020Social Media Marketing for Creative Entrepreneurs at Udemy
January 1, 2018 - January 1, 2018Java, Excel, PowerPoint, Microsoft Word, Coding at New Horizons Computer Learning Center, Beirut, Lebanon
January 1, 2010 - January 1, 2012Business Accounting, Finance & Information at American University College (AUC), Byblos, Lebanon
January 1, 2007 - January 1, 2010Qualifications
RYT 300 TTC, 300 TTC Advanced Yoga Teacher Training
January 1, 2019 - December 31, 2020Social Media Marketing - Content Marketing Masterclass
January 1, 2020 - December 31, 2020Social Media Marketing for Creative Entrepreneurs
January 1, 2018 - December 31, 2018RYT 300 TTC Yoga Teacher Training Course
January 1, 2019 - December 31, 2020Social Media Marketing - Content Marketing Masterclass
January 1, 2020 - December 31, 2020Social Media Marketing for Creative Entrepreneurs
January 1, 2018 - December 31, 2018Certified in safety procedures including in-flight emergencies & evacuation
January 11, 2030 - August 5, 2025Group Medical Training including CPR & First Aid
January 11, 2030 - August 5, 2025In-flight safety procedures & emergency evacuation
January 11, 2030 - September 15, 2025CPR & First Aid Training
January 11, 2030 - September 15, 2025Group Medical Training (Cardiopulmonary Resuscitation)
January 11, 2030 - September 15, 2025Security Forward Response Training
January 11, 2030 - September 15, 2025RYT 300 TTC Advanced
January 1, 2019 - December 31, 2020Yoga Teacher Training (YT 300 TTC)
January 1, 2019 - September 15, 2025300 TTC Advanced
January 1, 2019 - September 15, 2025Ashram management training
January 1, 2019 - September 15, 2025Social Media Marketing - Content Marketing Masterclass
January 1, 2018 - December 31, 2018Social Media Marketing for Creative Entrepreneurs
January 1, 2018 - December 31, 2018Java, Excel, PowerPoint, Microsoft Word, Coding
January 1, 2010 - December 31, 2012Business Accounting, Finance & Information
January 1, 2007 - December 31, 2010RYT 300 TTC Advanced Yoga Teacher Training
January 1, 2019 - January 1, 2020Industry Experience
Media & Entertainment, Retail, Travel & Hospitality, Manufacturing, Financial Services, Consumer Goods, Professional Services, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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