Hanxiao Xiang
My experience is cross-domain, but every step revolves around a core goal, developing data-driven business problem-solving capabilities.
About
My experience is cross-domain, but every step revolves around a core goal, developing data-driven business problem-solving capabilities. From marketing and entrepreneurship experiences to data analysis and financial services, I have accumulated skills, allowing me to observe from multiple perspectives and come up with innovative solutions. I am also passionate about sustainability-driven mindset, committing meaningful change where business success and planetary health thrive together.
- 7 years' experience
- Joined August 2025
Languages
- EnglishAdvanced
- ChineseFluent
- GermanIntermediate
Industry experience
- Financial Services
- Retail
- Media & Entertainment
- Software & Internet
- Professional Services
Work experience· 6 roles
Developed and implemented social media content strategies and calendars aligned with campaign goals and audience trends. Initiated and maintained outreach to ESA-related accounts, increasing engagement in the space innovation ecosystem. Conducted competitive content analysis summarizing audience tone, content categories, and interaction forms. Designed and produced visual marketing materials including merchandise and event support assets.
Developed an interactive dashboard using Power BI integrating multiple data sources for business insights. Designed a marketing webpage to increase team visibility and delivered Power Query training sessions. Supported cross-functional collaboration in financial controlling, P&L commenting, forecasting, pricing, and charging processes.
Supported analyzing performance data across multiple digital channels identifying trends for strategic decisions. Utilized Google Analytics for customer segmentation and optimized ad targeting achieving an 18% increase in click-through rate and 12% improvement in conversion rate.
Education
Certifications and awards
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