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My experience is cross-domain, but every step revolves around a core goal, developing data-driven business problem-solving capabilities. From marketing and entrepreneurship experiences to data analysis and financial services, I have accumulated skills, allowing me to observe from multiple perspectives and come up with innovative solutions. I am also passionate about sustainability-driven mindset, committing meaningful change where business success and planetary health thrive together.…My experience is cross-domain, but every step revolves around a core goal, developing data-driven business problem-solving capabilities. From marketing and entrepreneurship experiences to data analysis and financial services, I have accumulated skills, allowing me to observe from multiple perspectives and come up with innovative solutions. I am also passionate about sustainability-driven mindset, committing meaningful change where business success and planetary health thrive together.

Hanxiao Xiang

Marketing Strategist, Performance Marketer, Content Creator, +2

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My experience is cross-domain, but every step revolves around a core goal, developing data-driven business problem-solving capabilities. From marketing and entrepreneurship experiences to data analysis and financial services, I have accumulated skills, allowing me to observe from multiple perspectives and come up with innovative solutions. I am also passionate about sustainability-driven mindset, committing meaningful change where business success and planetary health thrive together.…My experience is cross-domain, but every step revolves around a core goal, developing data-driven business problem-solving capabilities. From marketing and entrepreneurship experiences to data analysis and financial services, I have accumulated skills, allowing me to observe from multiple perspectives and come up with innovative solutions. I am also passionate about sustainability-driven mindset, committing meaningful change where business success and planetary health thrive together.

Available to hire

My experience is cross-domain, but every step revolves around a core goal, developing data-driven business problem-solving capabilities. From marketing and entrepreneurship experiences to data analysis and financial services, I have accumulated skills, allowing me to observe from multiple perspectives and come up with innovative solutions. I am also passionate about sustainability-driven mindset, committing meaningful change where business success and planetary health thrive together.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Chinese

Fluent

German

Intermediate

Work Experience

Social Media Marketing Intern at UnternehmerTUM (Venture Lab Aerospace)

April 1, 2025 - Present

Developed and implemented social media content strategies and calendars aligned with campaign goals and audience trends. Initiated and maintained outreach to ESA-related accounts, increasing engagement in the space innovation ecosystem. Conducted competitive content analysis summarizing audience tone, content categories, and interaction forms. Designed and produced visual marketing materials including merchandise and event support assets.

Commercial Service Management Intern at Allianz SE

January 31, 2025 - August 5, 2025

Developed an interactive dashboard using Power BI integrating multiple data sources for business insights. Designed a marketing webpage to increase team visibility and delivered Power Query training sessions. Supported cross-functional collaboration in financial controlling, P&L commenting, forecasting, pricing, and charging processes.

Performance Marketing Workstudy at Retorio GmbH

May 31, 2023 - August 5, 2025

Supported analyzing performance data across multiple digital channels identifying trends for strategic decisions. Utilized Google Analytics for customer segmentation and optimized ad targeting achieving an 18% increase in click-through rate and 12% improvement in conversion rate.

Co-founder and Director of E-Commerce at YUULIGHT Culture & Media Co., Ltd.

September 30, 2021 - August 5, 2025

Managed content marketing by signing and managing 10+ influencers, leading blog traffic and subscriber count growth by 300%. Directed over 100 videos on skincare, fashion, and makeup trends, with 30+ videos receiving over 10,000 likes. Established brand partnerships and executed 80+ ads and 6 campaigns creating customized content aligned with brand image.

Training and Product Marketing Intern at LVMH (Watch & Jewelry Ltd., Brand Chaumet)

March 31, 2020 - August 5, 2025

Planned and executed 9 training programs for boutique managers and sales reps to enhance in-store consumer experience. Completed site selection, process design, supplier coordination, and follow-up. Conducted market research and collected in-store feedback on new jewelry product launches.

Product Marketing Intern at Estee Lauder Inc.

September 30, 2019 - August 5, 2025

Conducted market research and trend analysis optimizing product launches and positioning. Developed training materials and product demos supporting internal and external communications. Analyzed sales data from 489 makeup artists refining marketing strategies.