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I am an innovative and results-driven creative leader with over 13 years of experience in brand strategy, digital marketing, and cross-platform design. I have a proven track record in driving revenue growth, optimizing user experiences, and fostering customer engagement through cohesive branding and impactful campaigns. I excel in strategic planning, team leadership, and detailed execution, ready to bring a wealth of experience and a fresh perspective to new opportunities.…I am an innovative and results-driven creative leader with over 13 years of experience in brand strategy, digital marketing, and cross-platform design. I have a proven track record in driving revenue growth, optimizing user experiences, and fostering customer engagement through cohesive branding and impactful campaigns. I excel in strategic planning, team leadership, and detailed execution, ready to bring a wealth of experience and a fresh perspective to new opportunities.

Juan Baldera

Graphic Designer, Art Director, Creative Director, +2

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I am an innovative and results-driven creative leader with over 13 years of experience in brand strategy, digital marketing, and cross-platform design. I have a proven track record in driving revenue growth, optimizing user experiences, and fostering customer engagement through cohesive branding and impactful campaigns. I excel in strategic planning, team leadership, and detailed execution, ready to bring a wealth of experience and a fresh perspective to new opportunities.…I am an innovative and results-driven creative leader with over 13 years of experience in brand strategy, digital marketing, and cross-platform design. I have a proven track record in driving revenue growth, optimizing user experiences, and fostering customer engagement through cohesive branding and impactful campaigns. I excel in strategic planning, team leadership, and detailed execution, ready to bring a wealth of experience and a fresh perspective to new opportunities.

Available to hire

I am an innovative and results-driven creative leader with over 13 years of experience in brand strategy, digital marketing, and cross-platform design. I have a proven track record in driving revenue growth, optimizing user experiences, and fostering customer engagement through cohesive branding and impactful campaigns. I excel in strategic planning, team leadership, and detailed execution, ready to bring a wealth of experience and a fresh perspective to new opportunities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Work Experience

Senior Designer at LSU Graphic Design Student Office

August 1, 2012 - May 5, 2015

Served as Senior Designer for LSU Graphic Design Student Office, working with clients such as Yale University, Baton Rouge Blues, and LSU Museum of Art.

Freelance Creative Direction and Brand Building at Self-Employed

May 1, 2015 - August 4, 2025

Provided freelance services in creative direction and brand building for clients including IBM, AVEVA, Formus Tech, Communitas Consultancy, Somnio, National Wildlife Federation, and Ocean Conservancy.

Art Director at Invodo

May 14, 2015 - August 4, 2016

Led art direction for clients such as Verizon Wireless, Samsung, LG, and Motorola.

Creative Director / Marketing at The Appraisal Lane

August 1, 2016 - January 1, 2020

Rebranded the company by creating brand visual identity and company voice. Designed and formalized brand strategy and guidelines. Led mobile design for B2C and B2B apps, redesigned company website, and designed company blog and other SEO and organic growth initiatives.

Senior Designer at Gel Blaster

February 1, 2022 - June 30, 2024

Formalized brand visual identity across touchpoints, enhancing brand consistency and recognition. Established brand shelf presence through cohesive packaging design, increasing product visibility and sales by 200%. Led packaging efforts for international distribution, ensuring compliance with global standards and expanding market reach by over 40%.