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I am a passionate content creator and social media manager with 5 years of experience specializing in fashion, marketing, and digital storytelling. Based in Melbourne, I have worked across Australia and Indonesia to grow communities, shape brand narratives, and create impactful and intentional work. Forever inspired by fashion, culture, and communities that create with heart, I focus on trend-led content, influencer partnerships, and social media strategies that spark engagement and deliver real results. I love developing authentic brand identities and driving measurable growth through creative campaigns.…I am a passionate content creator and social media manager with 5 years of experience specializing in fashion, marketing, and digital storytelling. Based in Melbourne, I have worked across Australia and Indonesia to grow communities, shape brand narratives, and create impactful and intentional work. Forever inspired by fashion, culture, and communities that create with heart, I focus on trend-led content, influencer partnerships, and social media strategies that spark engagement and deliver real results. I love developing authentic brand identities and driving measurable growth through creative campaigns.

Crystal Joan

Content Creator, Social Media Manager, Copywriter, +2

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I am a passionate content creator and social media manager with 5 years of experience specializing in fashion, marketing, and digital storytelling. Based in Melbourne, I have worked across Australia and Indonesia to grow communities, shape brand narratives, and create impactful and intentional work. Forever inspired by fashion, culture, and communities that create with heart, I focus on trend-led content, influencer partnerships, and social media strategies that spark engagement and deliver real results. I love developing authentic brand identities and driving measurable growth through creative campaigns.…I am a passionate content creator and social media manager with 5 years of experience specializing in fashion, marketing, and digital storytelling. Based in Melbourne, I have worked across Australia and Indonesia to grow communities, shape brand narratives, and create impactful and intentional work. Forever inspired by fashion, culture, and communities that create with heart, I focus on trend-led content, influencer partnerships, and social media strategies that spark engagement and deliver real results. I love developing authentic brand identities and driving measurable growth through creative campaigns.

Available to hire

I am a passionate content creator and social media manager with 5 years of experience specializing in fashion, marketing, and digital storytelling. Based in Melbourne, I have worked across Australia and Indonesia to grow communities, shape brand narratives, and create impactful and intentional work.

Forever inspired by fashion, culture, and communities that create with heart, I focus on trend-led content, influencer partnerships, and social media strategies that spark engagement and deliver real results. I love developing authentic brand identities and driving measurable growth through creative campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Indonesian

Fluent

Chinese

Intermediate

Work Experience

Social Media Manager at SISSAE

December 31, 2023 - August 6, 2025

Developed and executed a comprehensive social media strategy leveraging analytics to increase following by 55%, boost engagement rates by 70%, and drive a 45% increase in online sales in the first quarter. Monitored social media trends, spearheaded influencer marketing campaigns collaborating with key fashion influencers, produced 1000+ viral Instagram and TikTok videos, and managed paid media campaigns on TikTok Ads and Meta Ads to maximize visibility.

Social Media Manager at Social Avenue

January 1, 2021 - Present

Led end-to-end social media management and content calendars for 10+ clients across fashion, hospitality, lifestyle, and property sectors. Grew Instagram accounts by up to 60% in 3 months with engagement rates of 8–12%. Curated content across 4+ social channels maintaining brand consistency. Developed TikTok and Reels video content achieving 200% follower growth. Presented monthly performance reviews and maintained strong client relationships to achieve measurable growth.

Content Creator & PR at BACOT TV

January 1, 2021 - July 1, 2021

- Produced, filmed, and edited 100+ YouTube videos and 5 podcast episodes, contributing to consistent content output and audience engagement across platforms. - Optimising videos for SEO to increase visibility and viewer engagement which led to a 70% growth in subscriber count and an 80% increase in average view time within six months. - Generated content and produced TikTok videos with a total reach of 80M views and 100K+ followers.

Content Creator & Sales at She Wears Sugar

January 1, 2022 - June 1, 2022

- Collaborated effectively with cross-functional teams, including marketing, design, and sales, to align social media efforts with overarching business objectives. - Brainstormed and produced on-brand content for Instagram and TikTok, driving a 60% engagement rate and increasing brand following by 80%. - Actively engaged with followers and responded to inquiries and feedback in a timely and professional manner, fostering a positive brand image and customer relationships.