Developed and executed a comprehensive social media strategy leveraging analytics to increase following by 55%, boost engagement rates by 70%, and drive a 45% increase in online sales in the first quarter. Monitored social media trends, spearheaded influencer marketing campaigns collaborating with key fashion influencers, produced 1000+ viral Instagram and TikTok videos, and managed paid media campaigns on TikTok Ads and Meta Ads to maximize visibility.

Social Media Manager at Social Avenue

January 1, 2021 - Present

Led end-to-end social media management and content calendars for 10+ clients across fashion, hospitality, lifestyle, and property sectors. Grew Instagram accounts by up to 60% in 3 months with engagement rates of 8–12%. Curated content across 4+ social channels maintaining brand consistency. Developed TikTok and Reels video content achieving 200% follower growth. Presented monthly performance reviews and maintained strong client relationships to achieve measurable growth.

Content Creator & PR at BACOT TV

January 1, 2021 - July 1, 2021

- Produced, filmed, and edited 100+ YouTube videos and 5 podcast episodes, contributing to consistent content output and audience engagement across platforms. - Optimising videos for SEO to increase visibility and viewer engagement which led to a 70% growth in subscriber count and an 80% increase in average view time within six months. - Generated content and produced TikTok videos with a total reach of 80M views and 100K+ followers.

Content Creator & Sales at She Wears Sugar

January 1, 2022 - June 1, 2022

- Collaborated effectively with cross-functional teams, including marketing, design, and sales, to align social media efforts with overarching business objectives. - Brainstormed and produced on-brand content for Instagram and TikTok, driving a 60% engagement rate and increasing brand following by 80%. - Actively engaged with followers and responded to inquiries and feedback in a timely and professional manner, fostering a positive brand image and customer relationships.