I am a results-driven marketing leader with over 15 years of experience in digital marketing, growth strategy, and team leadership. I have a proven track record of scaling B2B and B2C campaigns using paid media, recruitment marketing, and conversion optimization. I am skilled in leveraging CRM platforms, HR technology, and marketing automation tools to improve marketing ROI. I enjoy working in fast-paced environments where I can align marketing initiatives with overall business objectives and drive company growth. I am passionate about marketing innovation and adapting to new technologies to help businesses scale globally. My expertise includes leading cross-functional teams and implementing data-driven marketing strategies to deliver measurable results. I am eager to bring my strategic and results-oriented marketing skills to your team and contribute to your company’s success.

Neha Ashani

I am a results-driven marketing leader with over 15 years of experience in digital marketing, growth strategy, and team leadership. I have a proven track record of scaling B2B and B2C campaigns using paid media, recruitment marketing, and conversion optimization. I am skilled in leveraging CRM platforms, HR technology, and marketing automation tools to improve marketing ROI. I enjoy working in fast-paced environments where I can align marketing initiatives with overall business objectives and drive company growth. I am passionate about marketing innovation and adapting to new technologies to help businesses scale globally. My expertise includes leading cross-functional teams and implementing data-driven marketing strategies to deliver measurable results. I am eager to bring my strategic and results-oriented marketing skills to your team and contribute to your company’s success.

Available to hire

I am a results-driven marketing leader with over 15 years of experience in digital marketing, growth strategy, and team leadership. I have a proven track record of scaling B2B and B2C campaigns using paid media, recruitment marketing, and conversion optimization. I am skilled in leveraging CRM platforms, HR technology, and marketing automation tools to improve marketing ROI. I enjoy working in fast-paced environments where I can align marketing initiatives with overall business objectives and drive company growth.

I am passionate about marketing innovation and adapting to new technologies to help businesses scale globally. My expertise includes leading cross-functional teams and implementing data-driven marketing strategies to deliver measurable results. I am eager to bring my strategic and results-oriented marketing skills to your team and contribute to your company’s success.

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Experience Level

Work Experience

Director, Digital Marketing at AutoCruitment
October 1, 2023 - August 6, 2025
Scaled paid acquisition and patient recruitment strategies using HRIS tools. Integrated analytics and CRM systems for enhanced tracking. Reduced cost-per-acquisition by 28% and increased qualified leads by 40%. Partnered with cross-functional teams to align marketing and recruitment efforts.
Marketing Director at Esther Consulting
October 1, 2023 - Present
Led end-to-end marketing strategy focusing on recruitment marketing and HR tech integration. Executed multi-platform digital campaigns across Google, LinkedIn, Meta, and TikTok. Enhanced talent acquisition by optimizing LinkedIn Recruiter and Workday usage. Collaborated with HR and operations to improve internal engagement. Mentored marketing team on performance optimization and digital trends.
Media Strategist at Postmedia – Calgary Herald
August 1, 2021 - August 6, 2025
Designed integrated media strategies supporting client recruitment goals. Created digital-first campaigns for talent acquisition and employer branding. Analyzed performance data to optimize campaign delivery and impact.
Senior Media Strategist at McCann Worldgroup
March 1, 2021 - August 6, 2025
Built full-funnel media plans targeting consumer and talent segments. Managed cross-channel campaigns focusing on ROI and brand reach. Utilized analytics tools for performance tracking and reporting.
Digital Marketing Strategist at NIWE Academy
September 1, 2019 - August 6, 2025
Led digital campaign execution and media buying across social platforms. Integrated HRIS tools to support admissions and recruitment efforts. Built and managed landing pages and CRM systems to track user journeys.

Education

Post-Graduate Diploma in Media at Wigan and Leigh University, India
January 11, 2030 - August 6, 2025
MBA in E-Business at Annamalai University, India
January 11, 2030 - August 6, 2025
BMS at Mumbai University, India
January 11, 2030 - August 6, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Healthcare, Media & Entertainment, Software & Internet