I am a creative producer and content commissioner based in Singapore, specializing in developing IP for drama, comedy, and infotainment across broadcast and digital platforms. Since joining Mediacorp in August 2019 as Content Commissioner, I’ve evaluated and developed over 100 IP proposals, commissioned and oversaw productions from pitch to post‑production, and collaborated with producers, writers, and marketing teams to shape release plans. I’ve written and directed two internal web series, created strategic briefs for campaigns, and consistently exceeded KPI targets. My career spans on‑set roles from assistant director to VFX artist, with experience in multi‑disciplinary productions for global brands and major studios.

PAVITHRANNATHAN

I am a creative producer and content commissioner based in Singapore, specializing in developing IP for drama, comedy, and infotainment across broadcast and digital platforms. Since joining Mediacorp in August 2019 as Content Commissioner, I’ve evaluated and developed over 100 IP proposals, commissioned and oversaw productions from pitch to post‑production, and collaborated with producers, writers, and marketing teams to shape release plans. I’ve written and directed two internal web series, created strategic briefs for campaigns, and consistently exceeded KPI targets. My career spans on‑set roles from assistant director to VFX artist, with experience in multi‑disciplinary productions for global brands and major studios.

Available to hire

I am a creative producer and content commissioner based in Singapore, specializing in developing IP for drama, comedy, and infotainment across broadcast and digital platforms. Since joining Mediacorp in August 2019 as Content Commissioner, I’ve evaluated and developed over 100 IP proposals, commissioned and oversaw productions from pitch to post‑production, and collaborated with producers, writers, and marketing teams to shape release plans.

I’ve written and directed two internal web series, created strategic briefs for campaigns, and consistently exceeded KPI targets. My career spans on‑set roles from assistant director to VFX artist, with experience in multi‑disciplinary productions for global brands and major studios.

See more

Language

English
Fluent

Work Experience

Content Commissioning Editor (Scripted) at MediaCorp Pte. Ltd
August 1, 2019 - Present
Evaluated and developed over 100 IP proposals across drama, comedy, and infotainment for broadcast and digital. Commissioned and oversaw productions from pitch to post-production, liaising with producers, writers, and business teams. Created strategic briefs and collaborated with marketing on release planning. First content commissioner at MediaCorp to write and direct two internal web series, achieving unprecedented KPI performance exceeding targets by over 1,100%. Key commissioned projects include Naam S 2 (GOLD, World Media Festivals 2024), Pitham kaniya (SILVER, World Media Festivals 2024), Vaan Varu Vaan (GOLD, World Media Festivals 2025), Karuvanam (SILVER, World Media Festivals 2025), and Achamillai Manmae (SILVER, World Media Festivals 2023).
Writer & Director for Web Series (Internal Initiative) at Storybots Asia & Triangle Tales
May 31, 2023 - August 6, 2025
Submitted two concepts to an internal open call; both were greenlit and fully produced. Wrote and directed both IPs, marking a historic first for staff-led IP creation within MediaCorp. Surpassed KPI benchmarks by 1,169% and 178%, respectively. One series was featured on CNA Live.
Creative Advisor & Editor at Samsung x Tokyo Olympics 2020
August 31, 2019 - August 6, 2025
Provided creative advisory and editorial support during the Tokyo Olympics partnership project.
Assistant Director at Lizard on the Wall, Akanga Film Asia (SIFA)
July 31, 2017 - August 6, 2025
Assisted Cannes-winning director K. Rajagopal in managing public-involved production. Oversaw on-ground crowd control, scheduling, and directorial support.
Assistant Location Manager at Crazy Rich Asians, Warner Brothers
June 30, 2017 - August 6, 2025
Coordinated high-profile shoots across iconic Singapore landmarks. Supported production logistics, road closures, and set operations with award-winning location manager Ashton Radcliffe.
VFX Artist / Post-Production at Monochromatic Pictures
June 30, 2014 - August 6, 2025
Engaged in visual effects production and post-production tasks.
Content Commissioning Editor (Scripted) at Mediacorp Pte. Ltd
August 1, 2019 - Present
Evaluated and developed over 100 IP proposals across drama, comedy, and infotainment for broadcast and digital platforms. Commissioned and oversaw productions from pitch to post-production, liaising with producers, writers, and business teams. Created strategic briefs and collaborated with marketing on release planning. Became the first content commissioner at Mediacorp to both write and direct two internal web series, achieving a KPI performance increase of 1170%.
Writer & Director for Web Series (Internal Initiative) at Storybots Asia & Triangle Tales
May 31, 2023 - August 6, 2025
Submitted two concepts to an internal open call; both were greenlit and fully produced. Wrote and directed both IPs, marking a historic first for staff-led IP creation within Mediacorp. Surpassed KPI benchmarks by 1169% and 178%, respectively. One series featured on CNA Live.
Creative Advisor & Editor at Samsung x Tokyo Olympics 2020
August 31, 2019 - August 6, 2025
Provided creative advice and editorial support for Samsung's collaboration with the Tokyo Olympics 2020.
Assistant Director at Lizard on the Wall, Akanga Film Asia (SIFA)
July 31, 2017 - August 6, 2025
Assisted Cannes-winning director K. Rajagopal in managing public-involved production. Oversaw on-ground crowd control, scheduling, and directorial support.
Assistant Location Manager at Crazy Rich Asians, Warner Brothers
June 30, 2017 - August 6, 2025
Coordinated high-profile shoots across iconic Singapore landmarks. Supported production logistics, road closures, and set operations with award-winning location manager Ashton Radcliffe.
VFX Artist / Post-Production at Monochromatic Pictures
June 30, 2014 - August 6, 2025
Worked as VFX Artist in post-production for various projects.
Content Commissioner Editor (Scripted) at Mediacorp Pte Ltd
August 1, 2019 - Present
Oversee end-to-end production from pitch to post-production; liaise with producers, writers, and business teams; create strategic briefs and coordinate marketing on release planning; manage internal IPs and collaborations; produced and commissioned over 100 IP proposals across drama, comedy, and infotainment in Southeast Asia.
Writer & Director at Story Bots Asia & Triangle Tales
May 1, 2023 - September 24, 2025
Submitted two IP concepts to an internal open call; both greenlit and fully produced. Wrote and directed both IPs, marking a historic first for staff-led IP creation within Mediacorp. Surpassed KPI benchmarks by 1,169% and 178%, respectively. One series featured on CNA Live.
Assistant Location Manager at Crazy Rich Asians, Warner Bros.
June 1, 2017 - September 24, 2025
Oversaw crowd control, scheduling, and directorial support; assisted with production logistics and location management for a high-profile shoot.
VFX Artist / Post-Production at Monochromatic Pictures
June 1, 2014 - September 24, 2025
Contributed to visual effects and post-production workflows for Singaporean productions; supported production with on-set and post tasks.
Content Commissioner at Mediacorp Pte. Ltd
August 1, 2019 - Present
Evaluated and developed over 100 IP proposals across drama, comedy, and infotainment for broadcast and digital. Commissioned and oversaw productions from pitch to post‑production; liaised with producers, writers, and business teams. Created strategic briefs and collaborated with marketing on release planning. Became the first content commissioner at Mediacorp to both write and direct two internal web series (Inaiya th in Kadhal & Dear Diary); IPs achieved KPI growth well above targets.
Writer & Director at Med iacorp – Internal IP Initiative (Inaiya th in Kadhal & Dear Diary)
May 31, 2023 - September 24, 2025
Wrote and directed two internal IPs; marked a historic first for staff-led IP creation within Mediacorp; concepts green-lit and fully produced; KPI benchmarks exceeded by 1,169% and 178% respectively; one series featured on CNA Live.
Creative Advisor & Editor at Samsung Tokyo Olympics 2020
August 1, 2019 - September 24, 2025
Creative advisor and editor for Samsung on Tokyo 2020 Olympics; assisted with public-involved production; oversaw on-ground crowd control, scheduling, and directorial support.
Assistant Location Manager at Crazy Rich Asians – Warner Bros
June 1, 2017 - September 24, 2025
Coordinated high-profile shoots across iconic Singapore landmarks; supported production logistics, road closures, and set operations with award-winning location manager Ashton Radcliffe.
VFX Artist / Post-Production at Monochromatic Pictures
June 1, 2014 - September 24, 2025
Contributed to visual effects and post-production pipelines for projects; supported on-set workflows and post-production deliverables.

Education

BA (Hons) in Film at LASALLE College of the Arts, Singapore
January 1, 2016 - January 1, 2019
Diploma in Interactive and Digital Media at Republic Polytechnic, Singapore
January 1, 2012 - January 1, 2014
BA (Hons) in Film at LASALLE College of the Arts
January 1, 2019 - January 1, 2019
Diploma in Interactive and Digital Media at Republic Polytechnic
January 1, 2014 - January 1, 2014
Diploma in Interactive and Digital Media at Republic Polytechnic, Singapore
January 11, 2030 - January 1, 2014
BA (Honours) in Film at La Salle College of the Arts, Singapore
January 11, 2030 - January 1, 2019
Diploma in Interactive and Digital Media at Republic Polytechnic, Singapore
January 11, 2030 - January 1, 2014

Qualifications

Sony EYES Award Winner & Ambassador
January 1, 2014 - August 6, 2025
Republic Award Recipient
January 1, 2014 - August 6, 2025
Republic SUI Fashion Design (1st Runner Up)
January 1, 2011 - August 6, 2025
Asian Television Awards - Winner
January 1, 2020 - September 24, 2025
National Youth Film Awards - Nomination (All Categories)
January 1, 2020 - September 24, 2025

Industry Experience

Media & Entertainment, Education, Professional Services