María Eugenia Ribelles Malo -Juvera
Available to hire
I have dedicated my professional life to thinking, having ideas, and shaping them. Born and raised in the advertising environment, which runs in the family, I have developed a special taste for continuous learning to stay updated. For over 40 years, I have focused on creativity, collaborating with a wide range of companies both internally and as part of agencies handling their advertising and events.
I consider myself highly professional, accustomed to working under pressure and toward objectives. I specialize in developing ideas and concepts that communicate the client’s point of view in a powerful and high-impact way.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Intérprete - Traductora at Foundever
January 1, 2023 - PresentInterpreter and translator for the American insurance company Allstate within the OPI division, assisting agents who communicate with Latino clients regarding automotive and property claims.
Dirección Creativa at Helvete, Arte y Concepto
January 1, 2018 - PresentFounder and creative director of a business focused on ideas, conceptualization, and design for various events including commercial, corporate, and social occasions. Led conceptual development and client relationships, supervised graphic and industrial design teams, managed marketing and sales, and directed major corporate events such as the iconic Windows Vista launch and forums for SMEs.
Dirección Creativa at Actidea
January 1, 2018 - August 6, 2025Led creative conceptualization and development for events and advertising campaigns including BTL. Supervised design areas to unify image and concept. Created scripts, managed video and event production, developed promotional campaigns, and executed digital media initiatives. Managed client relations and staff training for promotions and telemarketing.
Gerente Creativo at Actidea
September 30, 2010 - August 6, 2025Oversaw the creative direction and development of promotional materials, BTL campaigns, and event management focusing on client communications and team leadership.
Directora Creativa at Adictiva Comunicación
December 31, 2014 - August 6, 2025Directed creative development for events, promotions, and advertising. Managed large-scale events with thousands of attendees, supervised design teams, and handled client and supplier relations. Conceptualized notable projects such as the Virtual Colgate Museum, coordinating digital and physical production aspects.
Gerente de Nuevos Proyectos at Ache Producciones
March 31, 2011 - August 6, 2025Led new business development, presenting agency services, conceptualizing and planning BTL activations, promotions, and events such as the Corona Beer Challenge. Managed marketing profiles and supervised event production and operations.
Gerente de Mercadotecnia at Operadora de Spa’s
December 31, 2004 - August 6, 2025Developed the company's annual marketing plan, managed corporate image, coordinated communications with travel agencies and clients, created corporate identity manuals, and contributed editorial and design support to the company magazine.
Gerente Creativo at Grupo Audiencias
December 31, 2003 - August 6, 2025Responsible for the advertising agency division. Managed accounts and events from creative concept to media contracting and evaluation. Led creative and marketing teams and conducted market research to develop campaigns. Created events, presentations, and managed budgets for various clients.
Asistente de Producción at Mucho Video
July 31, 2000 - August 6, 2025Production assistant for TV Azteca's program “Súper Súper.” Managed prizes for contestants, coordinated with legal and production departments, controlled technical staff and production materials, and assisted in photo and video production.
Gerente de Publicidad at Mercatec Direct
May 31, 1998 - August 6, 2025Managed the advertising department, liaised with international suppliers, created scripts and translations for infomercials, supervised dubbing and post-production, and designed company identity manuals for the Mexican and Latin American market.
Gerente de Mercadotecnia at Home Mart México
August 31, 1997 - August 6, 2025Established the advertising and marketing department, created branding and store image, managed launch campaigns, store signage, employee training, catalogs, media negotiations, and PR activities related to store openings and government relations.
Sub-Gerente de Publicidad at Operadora Vips
September 30, 1992 - August 6, 2025Managed advertising and client communication for Vips restaurants and affiliated brands. Developed campaigns for promotions, holidays, and anniversaries, created children’s promotions, handled media selection and buying, produced event materials, and conducted staff training.
Intérprete - traductora at Foundever
January 1, 2023 - PresentProviding interpreting and translation services for the American insurance company Allstate in the OPI division, assisting agents communicating with Latino clients regarding automotive and property claims.
Dirección Creativa at Helvete, Arte y Concepto
January 1, 2018 - PresentLaunched a business focused on idea development, conceptualization, and event design including commercial, corporate, and social events such as conventions, product launches, expos, fairs, press events, and celebrations. Responsibilities included client acquisition and relationship management, coordination of graphic and industrial design teams to unify image and concept, text development including scripts and translations, and event supervision such as the Windows Vista iconic launch and the SME Tourism Forum of El Economista. Managed point-of-sale and influence zone promotions, marketing profile development, brand activations, personnel training, and public relations.
Dirección Creativa at Actidea
January 31, 2018 - August 6, 2025Conceptualized and developed creative proposals for various event types (conventions, product presentations, expos, fairs, mass events, special celebrations). Oversaw graphic and industrial design areas to unify image concepts. Produced video scripts and translated texts for marketing materials. Led corporate and public event direction including Windows Vista launch and SME tourism forum. Developed and presented advertising, promotional, and BTL campaigns for clients. Created marketing promotions, trained promotional staff, and developed digital campaigns, including for the Om Nom videogame Facebook campaign.
Directora Creativa at Adictiva Comunicación
December 31, 2014 - August 6, 2025Directed creativity for events, promotions, BTL, and advertising including conceptual development for congresses, conventions, expos, product launches, stands, and activation campaigns. Managed corporate and mass events such as the Pedigree Rally with 3,000 daily attendees over three weekends in CDMX and Querétaro. Supervised graphic and industrial design teams for client proposals. Conducted client relations, personnel training for promotional staff, and interfaced with suppliers and public sectors. Created the Virtual Museum for Colgate involving product photography, company history research, scriptwriting, and coordinating digital and physical production.
Gerente de Nuevos Proyectos at Ache Producciones
March 31, 2011 - August 6, 2025Led new business development including client presentations and follow-ups. Created and conceptualized BTL activations and point-of-sale promotions. Managed marketing profiles to execute activations and promotions. Oversaw event planning and production, including expos, fairs, conventions, and the Corona Beer Challenge. Developed brand promotions for retail chains and nightlife venues.
Gerente de Mercadotecnia at Operadora de Spa’s
December 31, 2004 - August 6, 2025Developed and executed the company’s annual marketing plan including brand image and communication with travel agencies, clients, and represented destinations. Created corporate identity manual, company profiles, and promotional program guidelines. Collaborated on editing and designing the company’s magazine and advertising materials.
Gerente Creativo at Grupo Audiencias
December 31, 2003 - August 6, 2025Managed the advertising agency division overseeing account management, creative conceptualization, campaign development, media evaluation, and production direction of commercials and image videos. Led marketing projects, managed creative and marketing teams, conducted market research, created events and scripts for shows and exhibitions, managed budgets, and administered department resources.
Asistente de Producción at Mucho Video
July 31, 2000 - August 6, 2025Assistant production role for TV Azteca’s "Súper Súper" program. Managed contest prizes, coordinated with legal and internal production teams, oversaw studio equipment, sets, and personnel controls including technical staff, wardrobe, and actors. Managed studio time controls and contributed to communication project presentations and production support for photographs and videos.
Gerente de Publicidad at Mercatec Direct
May 31, 1998 - August 6, 2025Handled company advertising including coordination with international suppliers, script and translation production for infomercials, supervising dubbing and post-production. Managed corporate image for Mexico and Latin America, developed telemarketing scripts, and designed the company’s graphic identity manual.
Gerente de Mercadotecnia at Home Mart México
August 31, 1997 - August 6, 2025Founded and led the advertising and marketing department. Created company name, logo, and graphic images. Produced launch campaigns and advertising for stores at inception. Directed store image development, department layouts, signage, and communication elements. Developed procedural manuals, employee training, customer databases, and managed public relations, event inaugurations, and regulatory permits.
Sub-Gerente de Publicidad at Operadora Vips
September 30, 1992 - August 6, 2025Led advertising and client communications for Vips restaurants, Fratti ice cream stores, and Italian restaurants. Developed monthly promotional campaigns, gastronomic events, child promotions, contests, and restaurant decorations. Handled media buying, campaign design for restaurant openings, menu design, and materials production. Conducted employee training and managed public relations with industry associations.
Intérprete - traductora at Foundever
January 1, 2023 - PresentServed as interpreter-translator for the American insurer Allstate in the OPI division, assisting agents to communicate with Latino clients regarding automotive and property claims.
Dirección Creativa at Helvete, Arte y Concepto
January 1, 2018 - PresentLaunched and managed a business focusing on ideas, conceptualization, and design for various types of events including commercial, corporate, and social. Responsibilities included client presentations, sales, PR, managing design teams for image unification, supervising and directing major corporate events such as the iconic launch of Windows Vista and El Economista's tourism forum. Developed promotional campaigns for points of sale and brand activations across diverse venues with training and management of promotional staff.
Dirección Creativa at Actidea
January 1, 2018 - August 6, 2025Developed creative proposals for events and advertising campaigns, supervised design areas for consistent branding, authored scripts and presentations, translated materials, and directed major events including Windows Vista launch and SME tourism forum. Managed client relations and created promotional and marketing activations across media and retail channels.
Gerente Creativo at Actidea
September 30, 2010 - August 6, 2025Held a leadership role in creative direction, developing concepts for events, campaigns, and promotions, ensuring unified brand image and delivering high-impact communications.
Directora Creativa at Adictiva Comunicación
December 31, 2014 - August 6, 2025Led creative direction for events, promotions, BTL and advertising campaigns, supervised design team to unify client proposals, managed large-scale events including the Rally Pedigree with attendance of 3,000 per day, held client relations and trained promotional staff while handling public relations and government permits. Conceptualized and created the Colgate Virtual Museum.
Gerente de Nuevos Proyectos at Ache Producciones
March 31, 2011 - August 6, 2025Managed new business development, client presentations, concept creation for activations and promotions, supervised event production and operations including Corona Beer Challenge, and developed point of sale promotional strategies.
Gerente de Mercadotecnia at Operadora de Spa’s
December 31, 2004 - August 6, 2025Developed annual marketing plan, managed company image, liaised with travel agencies and clients, created corporate identity manuals and promotional content, and collaborated in company magazine editing and advertising production.
Gerente Creativo at Grupo Audiencias
December 31, 2003 - August 6, 2025Responsible for advertising agency division, managed accounts, developed campaigns, handled media selection, production of commercials, team leadership, market studies, event creation, budget management and control of marketing resources.
Asistente de Producción at Mucho Video
July 31, 2000 - August 6, 2025Assistant in TV Azteca’s program “Súper Súper”, responsible for prize handling, internal production coordination, technical staff control, and production management including schedule and resource allocation.
Gerente de Publicidad at Mercatec Direct
May 31, 1998 - August 6, 2025Led advertising department, worked with international suppliers, created translations and scripts for infomercials, managed audio/video postproduction and branding for Latin America, and designed corporate identity manual.
Gerente de Mercadotecnia at Home Mart México
August 31, 1997 - August 6, 2025Founded Publicity and Marketing department, created brand name, logo, and graphics, led advertising campaigns and store image development, managed internal communication and client service, negotiated media, and coordinated PR and inauguration events.
Sub-Gerente de Publicidad at Operadora Vips
September 30, 1992 - August 6, 2025Managed advertising and client communication for restaurant chains, developed campaigns and promotional programs including children's promotions, handled media selection, branding for US restaurant openings, and trained employees.
Education
Diplomado en Publicidad y Relaciones Públicas at Centro de Estudios en Ciencias de la Comunicación
January 1, 1988 - January 1, 1988Diplomado en Publicidad y Relaciones Públicas at Centro de Estudios en Ciencias de la Comunicación
January 1, 1988 - December 31, 1988Diplomado en Publicidad y Relaciones Públicas at Centro de Estudios en Ciencias de la Comunicación
January 1, 1988 - December 31, 1988Qualifications
Diplomado en Publicidad y Relaciones Públicas
January 1, 1988 - January 1, 1988Especialización en Creatividad Publicitaria - ENEP Acatlán
January 1, 1988 - January 1, 1988Especialización en Publicidad al Detalle - ANTAD
January 1, 1989 - January 1, 1989Diplomado en Administración Gerencial - ITAM
January 1, 1990 - January 1, 1990Diplomado en Creatividad especializada para restaurantes - Dicares
January 1, 1991 - January 1, 1991Especialización en Creatividad Publicitaria
January 1, 1988 - August 6, 2025Especialización en Publicidad al Detalle
January 1, 1989 - August 6, 2025Diplomado en Administración Gerencial
January 1, 1990 - August 6, 2025Diplomado en Creatividad especializada para restaurantes
January 1, 1991 - August 6, 2025Especialización en Creatividad Publicitaria
January 1, 1988 - December 31, 1988Especialización en Publicidad al Detalle
January 1, 1989 - December 31, 1989Diplomado en Administración Gerencial
January 1, 1990 - December 31, 1990Diplomado en Creatividad especializada para restaurantes
January 1, 1991 - December 31, 1991Industry Experience
Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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