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I am a multidisciplinary Product Designer and Creative Director with over 7 years of experience leading cross-functional teams to deliver user-centered digital products. I merge design thinking with strategic brand vision to create engaging UI/UX solutions that drive user engagement, improve retention, and align with business KPIs. My expertise spans from research to prototyping and execution. Currently, I teach software-based creative subjects as a Senior Lecturer, while also leading as a Creative Director on AI-powered projects and managing creative teams in digital marketing. My passion lies in fostering creativity, mentoring, and innovating within digital product design and creative leadership.…I am a multidisciplinary Product Designer and Creative Director with over 7 years of experience leading cross-functional teams to deliver user-centered digital products. I merge design thinking with strategic brand vision to create engaging UI/UX solutions that drive user engagement, improve retention, and align with business KPIs. My expertise spans from research to prototyping and execution. Currently, I teach software-based creative subjects as a Senior Lecturer, while also leading as a Creative Director on AI-powered projects and managing creative teams in digital marketing. My passion lies in fostering creativity, mentoring, and innovating within digital product design and creative leadership.

Aminah Rafaqat

Creative Director, Product Designer, UI Designer, +2

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I am a multidisciplinary Product Designer and Creative Director with over 7 years of experience leading cross-functional teams to deliver user-centered digital products. I merge design thinking with strategic brand vision to create engaging UI/UX solutions that drive user engagement, improve retention, and align with business KPIs. My expertise spans from research to prototyping and execution. Currently, I teach software-based creative subjects as a Senior Lecturer, while also leading as a Creative Director on AI-powered projects and managing creative teams in digital marketing. My passion lies in fostering creativity, mentoring, and innovating within digital product design and creative leadership.…I am a multidisciplinary Product Designer and Creative Director with over 7 years of experience leading cross-functional teams to deliver user-centered digital products. I merge design thinking with strategic brand vision to create engaging UI/UX solutions that drive user engagement, improve retention, and align with business KPIs. My expertise spans from research to prototyping and execution. Currently, I teach software-based creative subjects as a Senior Lecturer, while also leading as a Creative Director on AI-powered projects and managing creative teams in digital marketing. My passion lies in fostering creativity, mentoring, and innovating within digital product design and creative leadership.

Available to hire

I am a multidisciplinary Product Designer and Creative Director with over 7 years of experience leading cross-functional teams to deliver user-centered digital products. I merge design thinking with strategic brand vision to create engaging UI/UX solutions that drive user engagement, improve retention, and align with business KPIs. My expertise spans from research to prototyping and execution.

Currently, I teach software-based creative subjects as a Senior Lecturer, while also leading as a Creative Director on AI-powered projects and managing creative teams in digital marketing. My passion lies in fostering creativity, mentoring, and innovating within digital product design and creative leadership.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Lecturer at Hamdard University Islamabad, Pakistan

February 1, 2024 - Present

Deliver lectures and hands-on training in UI/UX design, web and app design, book illustration, 2D animation, and graphic design. Design and update course content to align with industry trends. Guide students through practical projects fostering creativity and critical thinking. Mentor students in portfolio development and career readiness. Collaborate with academic and industry professionals to enhance curriculum. Utilize Adobe Creative Suite, Figma, and animation software in instruction.

Creative Director - Remote at Meyka AI (Melbourne, Australia) Islamabad, Pakistan

January 1, 2024 - Present

Developed monthly visual content calendars for social media campaigns aligning with marketing objectives and brand identity. Collaborated with web development to design and enhance website interface and AI chatbot integration. Produced engaging promotional video content. Coordinated daily with cross-functional teams to ensure timely delivery of creative assets.

Creative Director at CyberX Studios Islamabad Pakistan

July 1, 2023 - August 6, 2025

Defined and led creative vision and strategy for branding, campaigns, and multi-channel projects. Directed concept development and execution for digital, print, video, and social media content. Managed and mentored multidisciplinary creative team ensuring collaboration and quality output. Collaborated with clients to present concepts, gather feedback, and refine solutions. Maintained brand consistency and evolved guidelines. Worked closely with developers, marketers, and content teams. Oversaw quality control for final deliverables.

Visual Designer and Video Editor at Stocks Telegraph - NUST University Islamabad, Pakistan

December 1, 2021 - August 6, 2025

Developed engaging and informative video content for Stocks Telegraph’s YouTube channel, contributing to audience growth and increased viewer retention through financial insights and visual storytelling.

Senior Animator & Graphic Designer at E Learning Solutions - QalumGuru Islamabad, Pakistan

October 1, 2019 - August 6, 2025

Designed and developed visual content tailored for special children’s cognitive and emotional needs. Created 2D animations to simplify concepts and support interactive learning. Collaborated with educators and specialists to meet learning objectives. Illustrated worksheets, storyboards, flashcards, and games. Maintained consistent visual style supporting brand identity. Conducted research on accessibility and visual communication best practices. Supervised junior designers and adapted designs for digital learning platforms.

Animation Trainee at Unicorn Black – Bhurka Avenger Series Islamabad, Pakistan

June 1, 2015 - August 6, 2025

Completed six-month professional training in animation with hands-on experience in industry-standard techniques. Collaborated with animation team on content development and production workflows. Recognized for punctuality, technical skills, teamwork, and high-quality animated content delivery.