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I am a Performance Marketing Specialist with a strong track record of driving business growth through data-driven strategies and innovative campaigns. I thrive in international environments, adapting quickly and collaborating effectively across cultures. My dynamic, proactive approach and commitment to teamwork help me confidently embrace innovation and change. My curiosity and open mindset fuel my continuous pursuit of new knowledge and skills. I deeply value meaningful connections that foster collaboration and mutual growth, and my extensive academic and professional experience across Europe supports my ability to deliver impactful marketing solutions.…I am a Performance Marketing Specialist with a strong track record of driving business growth through data-driven strategies and innovative campaigns. I thrive in international environments, adapting quickly and collaborating effectively across cultures. My dynamic, proactive approach and commitment to teamwork help me confidently embrace innovation and change. My curiosity and open mindset fuel my continuous pursuit of new knowledge and skills. I deeply value meaningful connections that foster collaboration and mutual growth, and my extensive academic and professional experience across Europe supports my ability to deliver impactful marketing solutions.

Lara Oberdank

Performance Marketer, Community Manager, Digital Marketer, +2

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I am a Performance Marketing Specialist with a strong track record of driving business growth through data-driven strategies and innovative campaigns. I thrive in international environments, adapting quickly and collaborating effectively across cultures. My dynamic, proactive approach and commitment to teamwork help me confidently embrace innovation and change. My curiosity and open mindset fuel my continuous pursuit of new knowledge and skills. I deeply value meaningful connections that foster collaboration and mutual growth, and my extensive academic and professional experience across Europe supports my ability to deliver impactful marketing solutions.…I am a Performance Marketing Specialist with a strong track record of driving business growth through data-driven strategies and innovative campaigns. I thrive in international environments, adapting quickly and collaborating effectively across cultures. My dynamic, proactive approach and commitment to teamwork help me confidently embrace innovation and change. My curiosity and open mindset fuel my continuous pursuit of new knowledge and skills. I deeply value meaningful connections that foster collaboration and mutual growth, and my extensive academic and professional experience across Europe supports my ability to deliver impactful marketing solutions.

Available to hire

I am a Performance Marketing Specialist with a strong track record of driving business growth through data-driven strategies and innovative campaigns. I thrive in international environments, adapting quickly and collaborating effectively across cultures. My dynamic, proactive approach and commitment to teamwork help me confidently embrace innovation and change.

My curiosity and open mindset fuel my continuous pursuit of new knowledge and skills. I deeply value meaningful connections that foster collaboration and mutual growth, and my extensive academic and professional experience across Europe supports my ability to deliver impactful marketing solutions.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Advanced

French

Beginner

Work Experience

Media Buyer at Roas Hunter

June 1, 2025 - August 6, 2025

Spearheaded multi-platform PPC campaigns across Google, Meta, and TikTok Ads for B2B and B2C national clients in more than 10 European markets with an average ROAS of 7. Leveraged data-driven insights from Google Sheets to optimize budgets, refine targeting, and implement continuous A/B testing of keywords and creatives, leading to a 22% reduction in CPA and 15% increase in Google Ads CTR. Also created and managed web pages using WordPress, including logo creation, UI design, Google account setup, and implementation of SEM and SEO strategies as side projects.

Community Manager at Workaway

April 1, 2025 - August 6, 2025

Organized community engagement events with over 150 local participants, promoting authentic experiences and cultural activities which increased bookings for partner excursions by 40%. Coordinated daily lodge operations, providing personalized guest service to 200+ international visitors in four languages, contributing to a 30% increase in positive online reviews.

Performance Marketing Specialist at Midsummer Agency

August 1, 2024 - August 6, 2025

Managed PPC campaigns for 3 international e-commerce clients with a 50K monthly SEM budget, achieving a 35% increase in website traffic and a 20% boost in sales through data-driven optimization. Supervised CRO activities using VWO with over 20 A/B and multivariate tests, resulting in a 30% increase in landing page performance. Managed product feed via DataFeedWatch, reducing feed errors by 80% and enhancing ROI of Google Ads Shopping campaigns.

Digital Marketing Specialist at Alcalink, e-Commerce Prestashop y Marketing Online

June 1, 2023 - August 6, 2025

Optimized PPC campaigns across Google, Meta and Bing Ads for over 25 projects, achieving a 20% reduction in cost per conversion and an average ROAS of 8. Designed digital marketing action plans employing user-centric approaches using Hotjar data, boosting conversion rates by 23%. Managed and trained a team of 6 digital marketing interns, enhancing their knowledge and encouraging their professional growth through coaching and guidance.