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With more than six years of experience, I develop narratives, content, and internal and external communication projects for large companies in the energy and institutional sectors. I specialize in account management, reputation management, insights analysis, organizational transformation, and the design of integrated campaigns that connect strategy, creativity, and business. I hold a degree in Economics and a Master’s in Communication, and I’ve led quarterly corporate events for over 300 employees, coordinating cross-functional teams and vendor partners to deliver high-quality results.…With more than six years of experience, I develop narratives, content, and internal and external communication projects for large companies in the energy and institutional sectors. I specialize in account management, reputation management, insights analysis, organizational transformation, and the design of integrated campaigns that connect strategy, creativity, and business. I hold a degree in Economics and a Master’s in Communication, and I’ve led quarterly corporate events for over 300 employees, coordinating cross-functional teams and vendor partners to deliver high-quality results.

Reda Bousouaret Idrissi

Event Visualizer, Brand Strategist, Marketing Strategist, +4

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With more than six years of experience, I develop narratives, content, and internal and external communication projects for large companies in the energy and institutional sectors. I specialize in account management, reputation management, insights analysis, organizational transformation, and the design of integrated campaigns that connect strategy, creativity, and business. I hold a degree in Economics and a Master’s in Communication, and I’ve led quarterly corporate events for over 300 employees, coordinating cross-functional teams and vendor partners to deliver high-quality results.…With more than six years of experience, I develop narratives, content, and internal and external communication projects for large companies in the energy and institutional sectors. I specialize in account management, reputation management, insights analysis, organizational transformation, and the design of integrated campaigns that connect strategy, creativity, and business. I hold a degree in Economics and a Master’s in Communication, and I’ve led quarterly corporate events for over 300 employees, coordinating cross-functional teams and vendor partners to deliver high-quality results.

Available to hire

With more than six years of experience, I develop narratives, content, and internal and external communication projects for large companies in the energy and institutional sectors. I specialize in account management, reputation management, insights analysis, organizational transformation, and the design of integrated campaigns that connect strategy, creativity, and business. I hold a degree in Economics and a Master’s in Communication, and I’ve led quarterly corporate events for over 300 employees, coordinating cross-functional teams and vendor partners to deliver high-quality results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

Catalan; Valencian

Advanced

English

Fluent

French

Fluent

Work Experience

Strategy & Portfolio Management Consultant at Endesa

April 30, 2025 - October 6, 2025

Definition, monitoring and alignment of B2C corporate strategy; quarterly internal events for 300+ employees; governance model and Agile methodology implementation; coordination of external services and a team of up to 50 external professionals; efficiency and quality analysis of sales channels; contributed to a 12% increase in B2C customer acquisition; management of customer service and financial product operations.

Strategy & Portfolio Management Consultant at Endesa

April 1, 2025 - October 14, 2025

Defined the B2C corporate strategy, monitored alignment with governance models, and presented business results and strategic vision to leadership. Coordinated external services from staffing agencies and managed a team of up to 50 external professionals. Implemented governance and Agile methodologies to increase project management efficiency. Contributed to the definition of the new corporate image and sales initiatives, driving a 12% increase in B2C customer acquisition. Oversaw cash operations with 50+ daily transactions.

Strategy & Portfolio Management Consultant at Endesa

April 1, 2025 - October 6, 2025

Defined, monitored, and aligned B2C corporate strategy; organized quarterly internal events for 300+ employees, presenting business results and strategic vision; implemented governance model and Agile methodologies to increase project management efficiency; coordinated external services from staffing agencies, managing a team of up to 50 external professionals; analyzed sales channels for efficiency and quality; contributed to the definition of the new corporate image and sales initiatives, leading to a 12% increase in B2C customer acquisition. Managed cash operations with 50+ daily transactions and maintained high customer satisfaction.

Strategy & Portfolio Management Consultant at Endesa

January 31, 2019 - October 6, 2025

Definition, monitoring and alignment of B2C corporate strategy; quarterly events; governance model; Agile; external services coordination; 50 external professionals; 12% B2C growth; cash operations; customer satisfaction.

Strategy & Portfolio Management Consultant at Endesa

January 31, 2019 - October 6, 2025

Advised on governance model design and Agile delivery for portfolio management, coordinating a network of up to 50 external professionals and internal teams to optimize product and channel performance. Led analytics on sales channels, contributing to a 12% increase in B2C customer acquisitions and improved cash operations.

Administrative Assistant at Postgraduate in Productivity and Personal Development

January 1, 2019 - October 6, 2025

Administrative support related to productivity and personal development program activities.

Administrative Assistant

January 1, 2019 - October 6, 2025

Administrative tasks; support to productivity and personal development processes.

Administrative Assistant (Postgraduate in Productivity and Personal Development)

January 1, 2019 - October 6, 2025

Administrative support role during a postgraduate program focused on productivity and personal development.

Consultor de Estrategia y Portfolio Management at Endesa

January 1, 2019 - Present

Defined and aligned strategy, organized quarterly internal events for strategy presentations and business results. Managed implementation of the Governance model and Agile working methodology in B2C. Managed external services from temporary employment agencies.

Sales Channel Planning at Banco Santander

September 30, 2018 - October 6, 2025

Plan and coordinate sales channels, optimize channel performance and reporting.

Sales Channel Planning at Banco Santander

September 30, 2018 - October 6, 2025

Supported the planning and optimization of sales channels, aligning cross-functional teams with strategic objectives and tracking performance indicators.

Administrative Assistant at Endesa

September 1, 2018 - January 1, 2019

Document management and administrative processes for issuing Schengen visas. Processing over 200 applications per week, optimizing response times and customer service.

Sales Channel Planning at Endesa

September 1, 2018 - January 1, 2019

Support in defining the new corporate image and implementing communication strategies across sales channels. Analysis of perception, efficiency, and quality of messages directed to end customers across different sales channels. Contribution to commercial initiatives that resulted in a 12% increase in B2C customer acquisition.

Sales Channel Planning at Banco Santander

September 1, 2018 - October 14, 2025

Led sales channel planning and supported channel optimization for financial products, collaborating with cross-functional teams to improve performance.

Sales Channel Planning at Banco Santander

September 1, 2018 - October 6, 2025

Supported sales channel planning and optimization initiatives, contributing to improved channel performance and sales efficiency.

Planificación de Canales de Venta at Endesa

September 1, 2018 - August 6, 2025

Analyzed efficiency and quality of different sales channels, defined the new corporate image, and promoted sales.

Financial Services Technician at Banco Santander

March 1, 2018 - September 1, 2018

Commercial communication and customer service regarding financial products and services. Cash handling with an average volume of over 50 transactions per day, maintaining high levels of customer satisfaction.

Administrative/Consular Support at Consulate General of Spain in Casablanca

January 31, 2018 - October 6, 2025

Definition and support of communications and administrative tasks within the consulate operations.

Administrative Assistant at Consulate General of Spain in Casablanca

January 1, 2018 - October 14, 2025

Provided administrative support and contributed to office coordination and event management for consular operations.

Administrative Assistant at Consulate General of Spain in Casablanca

January 1, 2018 - October 6, 2025

General administrative support and coordination tasks within the consulate environment.

Auxiliar Administrativo at Consulado General de España en Casablanca

January 1, 2018 - August 6, 2025

Managed documentation and administration of visa requests and issuance for the Schengen area.