I am a versatile professional specializing in e-commerce management, digital marketing, and retail operations, with extensive experience working in Peru, Spain, and the USA. I thrive on developing and implementing strategic plans that drive significant growth in sales and brand presence, combining my expertise in digital tools and team leadership to optimize operational efficiency and customer engagement. My career journey has equipped me with the skills to lead cross-functional teams, manage complex projects such as platform migrations and product launches, and create innovative customer loyalty programs. I enjoy leveraging my bilingual fluency and international perspective to connect with global audiences, continually refining my skills in marketing, e-commerce, and digital transformation to deliver measurable business results.

Franco Alonso Pérez Suárez

I am a versatile professional specializing in e-commerce management, digital marketing, and retail operations, with extensive experience working in Peru, Spain, and the USA. I thrive on developing and implementing strategic plans that drive significant growth in sales and brand presence, combining my expertise in digital tools and team leadership to optimize operational efficiency and customer engagement. My career journey has equipped me with the skills to lead cross-functional teams, manage complex projects such as platform migrations and product launches, and create innovative customer loyalty programs. I enjoy leveraging my bilingual fluency and international perspective to connect with global audiences, continually refining my skills in marketing, e-commerce, and digital transformation to deliver measurable business results.

Available to hire

I am a versatile professional specializing in e-commerce management, digital marketing, and retail operations, with extensive experience working in Peru, Spain, and the USA. I thrive on developing and implementing strategic plans that drive significant growth in sales and brand presence, combining my expertise in digital tools and team leadership to optimize operational efficiency and customer engagement.

My career journey has equipped me with the skills to lead cross-functional teams, manage complex projects such as platform migrations and product launches, and create innovative customer loyalty programs. I enjoy leveraging my bilingual fluency and international perspective to connect with global audiences, continually refining my skills in marketing, e-commerce, and digital transformation to deliver measurable business results.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Product Manager – Digital Channels at My Sign
April 1, 2025 - August 14, 2025
Directed commercial and design teams to improve the sales funnel in both physical and digital channels. Successfully managed CMS migration from WordPress to Shopify for a catalog with 1,300 SKUs. Maintained a strong customer satisfaction rating of 4.9/5 on Google Reviews, implemented SEO strategies improving average Google ranking position to 4.4, and helped achieve 47% sales increase year-over-year.
E-Commerce & Marketing Manager at Paper Skyscraper
October 1, 2024 - August 14, 2025
Led the launch of a new digital channel on Shopify managing over 10,000 SKUs within 1.5 months. Increased online sales to $20,000 by the fourth month via optimized e-commerce strategies. Implemented logistics for order fulfillment through physical stores. Rolled out the EOS management system to the management team. Remotely managed a 2-person team and designed a Rewards & Recognition program that boosted repeat purchases by 20% and acquired 3,000 subscribers monthly.
Project Manager at Colabora.pe
November 1, 2022 - August 14, 2025
Developed a business plan and online platform for print-on-demand and dropshipping in Peru. Led a team of 2 developers and 1 UX designer to launch the Beta version. Directed phase two improvements preparing the platform for a large-scale launch.
Operations Manager at My Sign Regalos
July 1, 2020 - August 14, 2025
Fully managed a personalized gift shop achieving an annual profit margin of 24%. Led and managed teams averaging 15 employees to ensure operational efficiency and consistent sales. Opened profitable physical stores in Lima shopping centers, maintaining presence across multiple sales channels including online and multi-brand platforms nationally.
National Director of Operations at AIESEC Peru
February 1, 2015 - August 14, 2025
Oversaw the 'Global Citizen' international exchange program nationally, managing operations across over 10 universities and achieving global top 10 ranking among 100+ countries. Organized multiple national and international conferences with logistical and content leadership for events exceeding 250 participants.

Education

Bachelor in Business Administration at University of Lima
September 1, 2003 - December 1, 2015
Master’s in Marketing and E-commerce Management at Universitat de Barcelona
October 1, 2025 - June 1, 2026

Qualifications

Digital Marketing Analyst Course (APEM, Peru)
January 11, 2030 - August 14, 2025
Google Analytics Certification
January 11, 2030 - August 14, 2025
Meta & Instagram Ads Certification
January 11, 2030 - August 14, 2025

Industry Experience

Retail, Consumer Goods, Software & Internet, Travel & Hospitality, Professional Services