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I am a dynamic and innovative UX/UI Designer based in Brisbane, with over 4 years of hands-on experience and education from Monash University. Leveraging my expertise in user behaviour and design, I craft solutions that enhance user engagement and satisfaction. My dedication lies in creating seamless and engaging user experiences that resonate with target audiences. From initial research to final design, my process is collaborative and data-driven, ensuring each project is tailored to meet specific user and business needs.…I am a dynamic and innovative UX/UI Designer based in Brisbane, with over 4 years of hands-on experience and education from Monash University. Leveraging my expertise in user behaviour and design, I craft solutions that enhance user engagement and satisfaction. My dedication lies in creating seamless and engaging user experiences that resonate with target audiences. From initial research to final design, my process is collaborative and data-driven, ensuring each project is tailored to meet specific user and business needs.

Ruchi Lad

UX Designer, UI Designer, Product Designer, +2

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I am a dynamic and innovative UX/UI Designer based in Brisbane, with over 4 years of hands-on experience and education from Monash University. Leveraging my expertise in user behaviour and design, I craft solutions that enhance user engagement and satisfaction. My dedication lies in creating seamless and engaging user experiences that resonate with target audiences. From initial research to final design, my process is collaborative and data-driven, ensuring each project is tailored to meet specific user and business needs.…I am a dynamic and innovative UX/UI Designer based in Brisbane, with over 4 years of hands-on experience and education from Monash University. Leveraging my expertise in user behaviour and design, I craft solutions that enhance user engagement and satisfaction. My dedication lies in creating seamless and engaging user experiences that resonate with target audiences. From initial research to final design, my process is collaborative and data-driven, ensuring each project is tailored to meet specific user and business needs.

Available to hire

I am a dynamic and innovative UX/UI Designer based in Brisbane, with over 4 years of hands-on experience and education from Monash University. Leveraging my expertise in user behaviour and design, I craft solutions that enhance user engagement and satisfaction.

My dedication lies in creating seamless and engaging user experiences that resonate with target audiences. From initial research to final design, my process is collaborative and data-driven, ensuring each project is tailored to meet specific user and business needs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

CX Designer at Australia Post

July 1, 2024 - Present

Conducted customer research and journey mapping engaging individual, small business and enterprise customers to reduce delivery complaints by 20%. Analysed service escalations and feedback to identify service gaps, leading to process changes that boosted customer satisfaction scores by 15%. Collaborated across Operations, Delivery, and Digital to align solutions, resulting in a 7% reduction in service resolution time. Supported prototyping and concept validation improving first-contact resolution rates by 12%. Translated recurring issues into actionable insights, reducing escalations by 18% and enhancing overall customer experience.

Digital Product Designer at 23

July 1, 2024 - August 6, 2025

Designed TripEase, a mobile app reducing travel planning time from weeks to one day. Collaborated on product development for Brooks Running, optimising a payment portal that reduced checkout clicks from 7 to 3, improving user experience and conversion rates. Redesigned Department of Education Australia website, reducing bounce rate by 52% through optimizing information architecture and navigation. Increased Brooks Running user engagement by 36% through new feature integration, streamlining online shopping.

Product Designer at Helfie.ai

April 1, 2023 - August 6, 2025

Reconstructed AI health-tech website enhancing user engagement by 43% and product downloads by 33%. Designed native and web apps for COVID AI and Skin Cancer AI, integrating symptom checkers and personalised assessment tools. Improved user satisfaction by 39% via ethnographic research and interface simplification. Developed prototypes and conducted A/B testing to address trust issues, increasing product downloads and user decision-making. Presented user research to stakeholders leading to integration of detailed health reports, boosting engagement with health insights by 43%.

UX/UI Designer at Skinned Skincare

June 1, 2022 - August 6, 2025

Reduced cart abandonment by 25% through design of a simplified checkout flow with progress indicator. Refined website design system to create a clean, organised interface removing clutter from offers and ads. Increased engagement by 23% and mobile app downloads by 15% with modern homepage redesign and micro-interactions. Collaborated closely with developers using coding terminology to ensure development-ready files and faster implementation.

Digital Design Lead at FoxyMoron

January 1, 2021 - August 6, 2025

Led design of marketing campaigns that increased brand visibility on social media by 45%, driving a 30% rise in engagement. Implemented design system streamlining processes and reducing project turnaround by 25%. Created logos, brand guides, and visual assets strengthening brand consistency and customer loyalty by 20%. Redesigned website layouts and promotional banners increasing click-through rates by 35%.

CX Designer at Australia Post

July 1, 2024 - Present

Conducted customer research and journey mapping engaging with individual, small business, and enterprise customers to identify friction points, resulting in a 20% reduction in recurring delivery complaints. Led analysis of service escalations, call logs, and feedback to highlight and fix systemic service gaps, improving customer satisfaction by 15%. Facilitated collaboration with operations, delivery, and digital teams to reduce service resolution time by 7%. Supported prototyping and concept validation increasing first-contact resolution by 12%, and translated frontline service insights into actionable design improvements, reducing escalations by 18%.

Digital Product Designer at 23

June 1, 2024 - August 6, 2025

Designed TripEase, a mobile app reducing travel planning from weeks to a day by integrating flights, accommodations, and itineraries. Collaborated on Brooks Running's payment portal redesign, reducing checkout clicks from 7 to 3, enhancing user experience and conversion rates. Achieved a 52% bounce rate reduction on the Department of Education website by optimizing information architecture and UI. Increased Brooks Running user engagement by 36% introducing seamless online shopping features.

Product Designer at Helfie.ai

April 30, 2023 - August 6, 2025

Led redesign of AI health-tech website, raising user engagement by 43% and product downloads by 33% by improving communication and encouraging online consultations. Designed native and web mobile apps for COVID AI and Skin Cancer AI with symptom checkers and skin assessment tools. Improved user satisfaction by 39% via ethnographic research and simplified interfaces. Developed prototypes and performed A/B testing to address trust issues, improving decision-making and downloads. Persuaded stakeholders to integrate detailed health reports, further boosting user trust and engagement by 43%.

UX/UI Designer at Skinned Skincare

June 1, 2022 - August 6, 2025

Reduced cart abandonment by 25% through designing a user-centric payment gateway with simplified checkout and progress indicators. Enhanced visual appeal by refining the design system to create a clean and organized interface. Increased engagement by 23% and app downloads by 15% through a modern homepage redesign and integration of micro-interactions. Collaborated with developers using coding terminology to ensure development-ready files, resulting in smoother handoffs and faster implementation.

Digital Design Lead at FoxyMoron

January 1, 2021 - August 6, 2025

Led marketing campaign designs that increased brand visibility on social media by 45%, driving a 30% rise in customer engagement. Implemented a design system that reduced project turnaround time by 25% and improved team collaboration. Designed logos, brand guides, and visual assets strengthening brand consistency and boosting customer loyalty by 20%. Redesigned website layouts and promotional banners, increasing click-through rates by 35%.