Available to hire
I am a performance-focused Senior Media Buyer with 5+ years of experience driving results for international clients across Meta (Facebook & Instagram), Google, TikTok, LinkedIn, and Microsoft Ads.
I manage $100K+ monthly ad spend, build full-funnel strategies, and independently lead accounts to meet ROAS, CAC, and MER goals.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Swahili
Advanced
Work Experience
Media Buyer – Meta & Google Ads at UNI Marketing
July 31, 2025 - August 6, 2025Managed paid media strategy and execution for e-commerce brands ranging from electronics to men’s fashion, commanding over $50K/month in Meta and Google Ads budgets. Consistently achieved target CPA and ROAS while building and optimizing full-funnel campaigns across prospecting, retargeting, and retention. Collaborated with creative teams on audience insights to generate winning ad iterations. Navigated Meta’s policy challenges to maintain account stability and provided client-ready reports leveraging Triple Whale and Google Analytics.
Media Buyer (TikTok & Meta Ads) at Unicorn Innovations
January 1, 2025 - PresentScaled TikTok and Meta campaigns focusing on ROI and engagement. Implemented data-driven strategies to improve conversions and reduce CPA. Worked closely with design and copy teams to iterate on creative assets. Conducted A/B testing on hooks, creatives, and placements. Delivered detailed reporting with actionable optimization recommendations.
TikTok Ads Specialist at Twlv 20
January 31, 2024 - August 6, 2025Managed TikTok campaigns with six-figure monthly spends, boosting conversions by 30%. Created cross-platform integrations with Meta and Instagram to ensure brand consistency. Partnered with influencers and creators to develop high-impact content.
Campaign Associate (Influencer Marketer) at TikTal
November 30, 2024 - August 6, 2025Developed influencer campaigns tailored for TikTok’s algorithm and trends. Optimized campaign budgets and creatives to enhance performance by 40%.
Paid Social Media Specialist at 88 Marketing
June 30, 2022 - August 6, 2025Ran TikTok Shop and Meta campaigns for DTC brands, growing revenue by 25%. Led audience segmentation efforts that reduced CPA by 20%.
Project Manager at Seahawk General Logistics
August 31, 2024 - August 6, 2025Managed cross-functional projects to ensure timely delivery and client satisfaction.
Media Buyer – Meta & Google Ads at UNI Marketing
July 31, 2025 - August 18, 2025Managed paid media strategy and execution for e-commerce brands in a variety of categories including electronics and men's fashion. Oversaw budgets exceeding $50K per month across Meta and Google Ads platforms, consistently achieving CPA and ROAS targets. Built and optimized full-funnel campaigns covering prospecting, retargeting, and retention phases. Collaborated with creative teams on audience insights and creative testing. Navigated Meta's policy challenges to maintain account stability. Provided client-ready performance reports leveraging Triple Whale and Google Analytics.
Media Buyer (TikTok & Meta Ads) at Unicorn Innovations
January 1, 2025 - PresentScaled TikTok and Meta campaigns with a focus on maximizing ROI and engagement. Implemented data-driven strategies to improve conversion rates and reduce CPA costs. Collaborated with design and copy teams to iterate on winning creatives. Conducted A/B tests on hooks, creatives, and placements across campaigns. Delivered detailed performance reporting with actionable optimization recommendations.
TikTok Ads Specialist at Twlv20
January 31, 2024 - August 18, 2025Managed TikTok campaigns with six-figure monthly spends, boosting conversions by 30%. Created cross-platform integrations with Meta and Instagram to ensure brand consistency. Partnered with influencers and creators to develop high-impact content.
Campaign Associate (Influencer Marketer) at TikTal
November 30, 2024 - August 18, 2025Developed influencer campaigns tailored for TikTok's algorithm and trends. Optimized campaign budgets and creatives resulting in a 40% performance increase.
Paid Social Media Specialist at 88 Marketing
June 30, 2022 - August 18, 2025Managed TikTok Shop and Meta campaigns for direct-to-consumer brands, increasing revenue by 25%. Led audience segmentation efforts that reduced CPA by 20%.
Project Manager at Seahawk General Logistics
August 31, 2024 - August 18, 2025Managed cross-functional projects ensuring timely delivery and client satisfaction.
Senior Media Buyer – TikTok & Meta Ads at Unicorn Innovations
January 1, 2025 - PresentLed international ad campaigns across Meta (Facebook & Instagram), TikTok, Google, LinkedIn, and Microsoft Ads; managed $100K+ monthly spend; built full-funnel strategies; independently led accounts to hit ROAS, CAC, and MER goals; conducted data-driven optimization and creative testing loops; delivered client-ready reports and actionable optimization recommendations; supported e-commerce, lead generation, information products, and local business campaigns.
Team Lead – Meta & Google Ads at UNI Marketing
July 1, 2025 - September 22, 2025Led a team managing e-commerce ad accounts across Meta, Google, and Microsoft Ads; oversaw $50K+ monthly budgets; achieved consistent CPA and ROAS targets; built prospecting, retargeting, and retention funnels; directed creative strategy using audience insights; delivered insights and reports to clients with transparent communication.
Senior Media Buyer – TikTok & Meta Ads at Unicorn Innovations
January 1, 2025 - PresentScaled Meta and TikTok campaigns for international clients, consistently optimizing ROI. Owned accounts as senior lead, managing end-to-end strategy, reporting, and client communication. Conducted advanced A/B tests on creatives, placements, and hooks; partnered with design and copy teams to launch high-performing creative iterations; delivered clear client-ready reports with actionable optimization recommendations.
Team Lead – Meta & Google Ads at UNI Marketing
July 1, 2025 - September 22, 2025Led a team managing e-commerce ad accounts across electronics, fashion, and consumer goods. Oversaw $50K+/mo ad budgets; built and optimized prospecting, retargeting, and retention funnels; directed creative strategy using audience insights; delivered insights and reports to clients.
Campaign Associate – Influencer Marketing (TikTok) at TikTok Tal
November 1, 2024 - September 22, 2025Designed influencer campaigns optimized for TikTok's algorithm; increased campaign efficiency by 40% through optimized budgets and creative performance; partnered with influencers and creators to launch high-impact content; delivered insights and reports directly to clients.
TikTok Ads Specialist at TWLV 20
January 1, 2024 - September 22, 2025Managed TikTok campaigns with six-figure monthly budgets, increasing conversions; created cross-platform strategies integrating TikTok with Meta & Instagram campaigns; partnered with influencers to launch high-impact content.
Paid Social Media Specialist at 88 Marketing
June 1, 2022 - September 22, 2025Managed TikTok Shop and Meta Ads for DTC brands, driving a 25% revenue uplift; conducted audience segmentation that reduced CAC by 20%.
Project Manager at Seahawk Global Logistics
August 1, 2024 - September 22, 2025Led cross-functional teams ensuring on-time delivery and client satisfaction for multiple projects.
Education
BSc. in Business Computing at Jomo Kenyatta University of Agriculture and Technology
January 11, 2030 - June 1, 2021Qualifications
Google Analytics Certification
January 11, 2030 - August 6, 2025Digital Marketing Fundamentals
January 11, 2030 - September 22, 2025HubSpot Inbound Marketing
January 11, 2030 - September 22, 2025Meta Blueprint Certification
January 11, 2030 - September 22, 2025Google Analytics Certification
January 11, 2030 - September 22, 2025Digital Marketing Fundamentals
January 11, 2030 - September 22, 2025HubSpot Inbound Marketing
January 11, 2030 - September 22, 2025Project Management Professional (PMP)
January 11, 2030 - September 22, 2025Industry Experience
Consumer Goods, Education, Financial Services, Healthcare, Retail, Professional Services, Software & Internet, Media & Entertainment, Real Estate & Construction, Transportation & Logistics
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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