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I’m a creative strategist with a passion for typography and a strong foundation in both print and digital design. With experience working across local and international clients, I bring creative thinking, clear communication, and a calm approach to problem solving. There’s nothing a good smile and a coffee in hand can’t solve! I design with purpose ('form follows function') and create work that is as effective as it is visually refined. To me, great design goes beyond creation — it’s shaped by life experiences, personal influences, and meaningful insight. I believe design is a kaleidoscopic journey — layered, dimensional, and deeply introspective. At its core, design comes from within.…I’m a creative strategist with a passion for typography and a strong foundation in both print and digital design. With experience working across local and international clients, I bring creative thinking, clear communication, and a calm approach to problem solving. There’s nothing a good smile and a coffee in hand can’t solve! I design with purpose ('form follows function') and create work that is as effective as it is visually refined. To me, great design goes beyond creation — it’s shaped by life experiences, personal influences, and meaningful insight. I believe design is a kaleidoscopic journey — layered, dimensional, and deeply introspective. At its core, design comes from within.

Adhila M Arzook

Creative Director, Graphic Designer, Art Director, +2

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I’m a creative strategist with a passion for typography and a strong foundation in both print and digital design. With experience working across local and international clients, I bring creative thinking, clear communication, and a calm approach to problem solving. There’s nothing a good smile and a coffee in hand can’t solve! I design with purpose ('form follows function') and create work that is as effective as it is visually refined. To me, great design goes beyond creation — it’s shaped by life experiences, personal influences, and meaningful insight. I believe design is a kaleidoscopic journey — layered, dimensional, and deeply introspective. At its core, design comes from within.…I’m a creative strategist with a passion for typography and a strong foundation in both print and digital design. With experience working across local and international clients, I bring creative thinking, clear communication, and a calm approach to problem solving. There’s nothing a good smile and a coffee in hand can’t solve! I design with purpose ('form follows function') and create work that is as effective as it is visually refined. To me, great design goes beyond creation — it’s shaped by life experiences, personal influences, and meaningful insight. I believe design is a kaleidoscopic journey — layered, dimensional, and deeply introspective. At its core, design comes from within.

Available to hire

I’m a creative strategist with a passion for typography and a strong foundation in both print and digital design. With experience working across local and international clients, I bring creative thinking, clear communication, and a calm approach to problem solving. There’s nothing a good smile and a coffee in hand can’t solve! I design with purpose (‘form follows function’) and create work that is as effective as it is visually refined. To me, great design goes beyond creation — it’s shaped by life experiences, personal influences, and meaningful insight. I believe design is a kaleidoscopic journey — layered, dimensional, and deeply introspective. At its core, design comes from within.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Expert

Runway ML

Intermediate

Adobe Firefly

Intermediate

Work Experience

Freelance Creative Strategist & Designer at Joe Lenora (We Are Designers)

January 1, 2024 - August 6, 2025

Directed creative strategy and art direction for IFC World Bank initiatives such as SheWorks and Together We Can. Delivered high-impact reports across Sri Lanka, Australia, India, Bangladesh, Nepal, and South Africa by liaising closely with country managers. Led design production and branding for report launch events developing visual assets, presentations, and collateral to enhance global visibility and stakeholder engagement.

Freelance Art Director at The Gifted Company

January 1, 2023 - August 6, 2025

Created internal branding and digital campaign assets for a Swedish mobile gift card marketplace, contributing to a 60% increase in merchant onboarding. Designed over 50 promotional banners and brand visuals for key partner campaigns, boosting platform engagement and improving merchant visibility.

Creative Lead at Inspire X

January 1, 2023 - Present

Led a multidisciplinary team of 7 including Art Directors, Video Editor, and Digital Marketing Executives delivering 35+ cross-platform campaigns with measurable brand impact. Built a high-performing team supporting 5 internal brands and over 20 clients locally and internationally ensuring brand consistency and strategic alignment across industries. Developed workflow systems and conducted AI productivity workshops, upskilling team on modern tools and enhancing output by at least 60%. Directed and copy-written brand, content, and campaign strategy for clients such as SeSaya, DSITyres, Pay&Go, APIIT, and UCL; delivered 100+ creative assets and drove a 35% rise in engagement and notable growth in student enrolments. Coordinated influencer-led campaigns and new brand launches that exceeded KPIs, strengthened brand equity, and generated qualified leads. Spearheaded award-winning AI-driven enrolment campaign for APIIT achieving a 400% increase in student enrolments and won a SLIM Digi Award

Freelance Art Director at Escape Sri Lanka & The CEO Magazine

December 31, 2020 - August 6, 2025

Joined as first employee to lay creative foundation for both publications. Directed editorial layout, photoshoots, and design production delivering 10+ high-end print issues with 100% on-time release. Conceptualized full-page layouts and visual narratives elevating visual storytelling and increasing reader engagement and retention. Collaborated closely with editors and contributors ensuring brand alignment and consistency across issues.

Graphic Designer at Cosmopolitan Sri Lanka (Capital Media)

December 31, 2018 - August 6, 2025

Managed a team of 4 designers producing 6 monthly issues, ensuring visual consistency and timely delivery. Collaborated with marketing teams to secure ad placements and supported issue closures and print readiness under tight deadlines. Oversaw end-to-end creative production including photoshoots, layout design, and final artwork upholding brand standards.

Graphic Designer at PwC Sri Lanka

December 31, 2016 - August 6, 2025

Designed over 150 reports and proposals for 9 business units under strict deadlines. Led design and layout of SLASSCOM reports and branding for public events ensuring visual consistency across all collateral. Managed branding for internal and external events attended by over 200 employees supporting communications and marketing goals across the company.