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I am an experienced digital marketer and performance analyst with over 10 years of driving business growth through data-driven digital strategies for web and app platforms across multiple industries. I specialize in planning and managing large budgets, collaborating with high-level stakeholders, and executing customized strategies to achieve targeted ROI and business success. Throughout my career, I have successfully enhanced e-commerce platforms, optimized digital campaigns, and led teams to surpass KPIs. My expertise spans SEO, SEM, paid social, analytics, and more, enabling me to deliver exceptional results in competitive markets.…I am an experienced digital marketer and performance analyst with over 10 years of driving business growth through data-driven digital strategies for web and app platforms across multiple industries. I specialize in planning and managing large budgets, collaborating with high-level stakeholders, and executing customized strategies to achieve targeted ROI and business success. Throughout my career, I have successfully enhanced e-commerce platforms, optimized digital campaigns, and led teams to surpass KPIs. My expertise spans SEO, SEM, paid social, analytics, and more, enabling me to deliver exceptional results in competitive markets.

Munir K Hilji

Performance Marketer, Digital Marketer, SEO Expert, +3

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I am an experienced digital marketer and performance analyst with over 10 years of driving business growth through data-driven digital strategies for web and app platforms across multiple industries. I specialize in planning and managing large budgets, collaborating with high-level stakeholders, and executing customized strategies to achieve targeted ROI and business success. Throughout my career, I have successfully enhanced e-commerce platforms, optimized digital campaigns, and led teams to surpass KPIs. My expertise spans SEO, SEM, paid social, analytics, and more, enabling me to deliver exceptional results in competitive markets.…I am an experienced digital marketer and performance analyst with over 10 years of driving business growth through data-driven digital strategies for web and app platforms across multiple industries. I specialize in planning and managing large budgets, collaborating with high-level stakeholders, and executing customized strategies to achieve targeted ROI and business success. Throughout my career, I have successfully enhanced e-commerce platforms, optimized digital campaigns, and led teams to surpass KPIs. My expertise spans SEO, SEM, paid social, analytics, and more, enabling me to deliver exceptional results in competitive markets.

Available to hire

I am an experienced digital marketer and performance analyst with over 10 years of driving business growth through data-driven digital strategies for web and app platforms across multiple industries. I specialize in planning and managing large budgets, collaborating with high-level stakeholders, and executing customized strategies to achieve targeted ROI and business success.

Throughout my career, I have successfully enhanced e-commerce platforms, optimized digital campaigns, and led teams to surpass KPIs. My expertise spans SEO, SEM, paid social, analytics, and more, enabling me to deliver exceptional results in competitive markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Urdu

Advanced

Panjabi, Punjabi

Advanced

Work Experience

Digital Marketing Manager at 2XL Home – ESG Group

January 1, 2025 - August 12, 2025

Planned and executed AED 1 million monthly digital marketing campaigns across multiple business verticals. Conducted market research and competitive analysis to provide strategic insights and identify new opportunities. Led projects to design and create landing pages to increase conversions via organic traffic and developed web analytics reports to improve online traffic and conversions.

Senior Digital Analyst at Digital Muhammad Munir

January 1, 2025 - Present

Currently working as a Senior Digital Analyst focusing on performance marketing, paid social media, Google Ads, analytics, eCommerce strategy, SEO, SMO, ASO, lead generation, influencer marketing, and team management in both B2C and B2B sales environments.

Digital Marketing Manager at 2XL Home – ESG Group

January 1, 2025 - August 7, 2025

Planned and executed a monthly digital marketing budget of AED 1 million across multiple business verticals. Conducted market research and competitive analysis to support strategic decision-making and identified new market opportunities. Assisted in email marketing campaigns achieving a 15% increase in engagement rates. Led projects to design landing pages for conversion optimization and created web analytics reports to identify data trends and improve online conversions.

Senior Digital Analyst at Digital Muhammad Munir

January 1, 2025 - Present

Currently working on digital marketing and performance analytics, applying my extensive experience in performance marketing, SEO, paid social media, Google Ads, and e-commerce strategy to deliver business growth and increase ROI using data-driven approaches.

Senior Performance Specialist at Mad Kicks LLC

March 31, 2023 - August 12, 2025

Achieved top Google rankings for luxury fashion brands and drove organic traffic with strategic SEO techniques like keyword research, on-page optimization, link building, and technical SEO. Developed channel-specific targeting strategies and collaborated with cross-functional teams on partner onboarding and budget planning. Optimized paid social and affiliate marketing channels to meet business KPIs and led discussions with major publishers including META, TikTok, Snapchat, and Twitter.

Senior Performance Specialist at MAD KICKS LLC

March 31, 2023 - August 7, 2025

Achieved top 3 Google rankings for leading luxury fashion brands. Drove organic traffic and improved online visibility through SEO strategies including keyword research, on-page optimization, link building, and technical SEO. Developed channel-specific targeting for diverse markets and optimized paid social and affiliate marketing channels daily. Coordinated with cross-functional teams for onboarding, budget planning, and integration. Engaged with publishers such as META, TikTok, Snapchat, Twitter, and affiliate partners on yearly strategy and campaign planning.

Digital Marketing Lead at Axiom Telecom LLC – Axiom Town

September 30, 2021 - August 7, 2025

Managed performance marketing for multiple in-house brands across UAE and MENA regions, improving ecommerce operations and increasing sales for electronics and accessories. Set up and supervised Google Ads and social media campaigns, updated content and product details on ecommerce portals and established strategic partnerships with key retail partners like Amazon, Sharaf DG, Jumbo, and Noon. Collaborated with PR and media agencies for content creation and commercial product marketing.

Senior Digital Marketing Analyst at Phantom Marketing & Consultancy

July 31, 2020 - August 7, 2025

Managed client digital marketing campaigns including Arabic and English SEO content, SEM campaigns, and Google AdWords for search, display, YouTube, and universal app campaigns. Successfully ran search, display, Facebook, and remarketing campaigns focusing on maximizing budget efficiency and ROI in the local market.

Senior Digital Marketing Analyst at Majid Al Futtaim Corporate

July 1, 2020 - August 12, 2025

Worked in omnichannel marketing at Carrefour Middle East, developing SEO guidelines and managing performance campaigns across the UAE, KSA, Qatar, and Pakistan. Managed a $2 million monthly budget for food and electronics, drove the digital strategy for Carrefour Webstore to increase visibility and conversions, and redefined the customer experience.

Senior Digital Marketing Analyst

May 31, 2017 - August 7, 2025

Formulated brand growth strategies through ROI-based consumer approaches and data-driven acquisition strategies. Implemented Google Analytics 360 dashboards for automated performance reporting, working closely with Google, Facebook, Smartly, and Twitter MENA teams to test and launch new products and optimize campaigns.

Senior Digital Marketing Analyst at Axiom Telecom LLC

May 1, 2017 - August 12, 2025

Managed performance marketing and eCommerce operations for brands including Axiom Telecom, Switch, MyCandy, and Givori across UAE and MENA. Supervised Google Ads and social media campaigns, managed content updates and product details on eCommerce portals and retailers like Amazon and Noon. Collaborated with merchandising teams and retail partners, and liaised with PR and media agencies for product content.