I’m a creative content creator and social media strategist with a passion for bringing brands to life through compelling visuals and storytelling. With a First-Class degree in Photography and hands-on experience in content creation, social media management, and digital marketing, I deliver high-quality, brand-focused content that drives engagement and builds thriving online communities. I’ve managed and grown digital platforms for lifestyle and fashion brands, most notably leading the social media strategy for Club Pilates Sydney—boosting Instagram insights to over 500K per month and growing the audience from 1K to 12.4K in under a year. My expertise spans photography, videography, retouching, and content strategy, with proficiency in Photoshop, InDesign, CapCut, and Canva to create visually striking, performance-driven campaigns. What sets me apart is my ability to combine a sharp creative eye with data-led decision-making. I thrive both independently and in fast-paced environments—producing viral Reels and TikToks, directing on-location shoots, and designing seasonal brochures and branded visuals. My work is rooted in storytelling, community engagement, and consistent brand identity, all delivered with a proactive and polished approach. Curious and inspired by global trends, I create content that captivates, connects, and converts.

Francesca Heath

I’m a creative content creator and social media strategist with a passion for bringing brands to life through compelling visuals and storytelling. With a First-Class degree in Photography and hands-on experience in content creation, social media management, and digital marketing, I deliver high-quality, brand-focused content that drives engagement and builds thriving online communities. I’ve managed and grown digital platforms for lifestyle and fashion brands, most notably leading the social media strategy for Club Pilates Sydney—boosting Instagram insights to over 500K per month and growing the audience from 1K to 12.4K in under a year. My expertise spans photography, videography, retouching, and content strategy, with proficiency in Photoshop, InDesign, CapCut, and Canva to create visually striking, performance-driven campaigns. What sets me apart is my ability to combine a sharp creative eye with data-led decision-making. I thrive both independently and in fast-paced environments—producing viral Reels and TikToks, directing on-location shoots, and designing seasonal brochures and branded visuals. My work is rooted in storytelling, community engagement, and consistent brand identity, all delivered with a proactive and polished approach. Curious and inspired by global trends, I create content that captivates, connects, and converts.

Available to hire

I’m a creative content creator and social media strategist with a passion for bringing brands to life through compelling visuals and storytelling. With a First-Class degree in Photography and hands-on experience in content creation, social media management, and digital marketing, I deliver high-quality, brand-focused content that drives engagement and builds thriving online communities.

I’ve managed and grown digital platforms for lifestyle and fashion brands, most notably leading the social media strategy for Club Pilates Sydney—boosting Instagram insights to over 500K per month and growing the audience from 1K to 12.4K in under a year. My expertise spans photography, videography, retouching, and content strategy, with proficiency in Photoshop, InDesign, CapCut, and Canva to create visually striking, performance-driven campaigns.

What sets me apart is my ability to combine a sharp creative eye with data-led decision-making. I thrive both independently and in fast-paced environments—producing viral Reels and TikToks, directing on-location shoots, and designing seasonal brochures and branded visuals. My work is rooted in storytelling, community engagement, and consistent brand identity, all delivered with a proactive and polished approach.

Curious and inspired by global trends, I create content that captivates, connects, and converts.

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Language

English
Fluent

Work Experience

Social Media Manager & Sales Coordinator at Club Pilates- Summer Hill, Sydney
August 1, 2024 - Present
Promoted to manager after two months, responsible for leading all digital presence aspects including strategy, creativity, and community focus. Grew Instagram following from 1K to over 12.4K in 10 months. Developed and executed data-driven strategies across Instagram, Facebook, and TikTok to enhance brand visibility and engagement. Oversaw team workflow, delegated tasks, and designed on-brand, visually engaging content highlighting studio culture and client stories. Coordinated shoots to create viral reels and TikToks to boost engagement. Managed direct messages, emails, sales calls, promotions, events, cancellations, member retention, and built strong relationships with members.
Photographer Manager at Gemini Woman, Stratford-upon Avon
April 30, 2024 - August 6, 2025
Promoted to Photography Manager after 12 months, taking on leadership responsibilities such as recruiting and managing part-time photographers, planning rotas, and managing workloads. Shot and retouched high-quality model, product, flat-lay, and lifestyle imagery for digital platforms. Produced short-form video content to support marketing campaigns. Planned and executed monthly campaigns and brochure shoots including concept development and local collaborations. Designed seasonal brochures and managed digital asset libraries.
Photographer & Retoucher at Gemini Woman, Stratford-upon Avon
June 1, 2022 - August 6, 2025
Shot and retouched various photographic content including model and product photography. Assisted in a commissioned photoshoot with a premiership footballer for Puma by JD Sports. Responsible for equipment setup, lighting adjustments, on-set retouching, image cropping, exposure correction, and directing models. Coordinated shoots and maintained consistent exposure and color accuracy.
Marketing Office Administrator at Benito Brow Bar & Marco Benito
May 1, 2021 - August 6, 2025
Managed social media content creation involving photography of products and client treatments. Wrote weekly SEO-focused blogs uploaded to WordPress. Collaborated with marketing teams on events, research, and product launches. Represented brand front of house at pop-ups and provided customer service including handling telephone inquiries professionally.
Photographer Assistant at Omar Khaleel | JD Sports
September 30, 2020 - August 6, 2025
Assisted on location shoots, responsible for organizing, unpacking, and setting up camera and lighting equipment. Performed runner duties and monitored images and lighting using Capture One software. Conducted on-set retouching and directed models.

Education

Bachelor of Photography at Birmingham City University
January 1, 2017 - January 1, 2020
Extended Diploma Photography at Stratford-upon Avon College
January 1, 2015 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Travel & Hospitality, Education, Professional Services