I am a multidisciplinary Product Designer and Business Strategist with over 7 years of experience helping companies turn ambiguity into strategic growth. I specialize in creating business-aligned user experiences, translating insights into high-performing interfaces, and bridging product, design, and marketing to accelerate business outcomes. My background includes SaaS, e-commerce, and service-based industries across the U.S. and Latin America. Adept at working in early-stage ventures and cross-functional teams, I bring clarity to complexity and consistently deliver measurable results. I lead UX/UI projects with a strong focus on business results, collaborating directly with founders and marketing leads to align brand, product, and performance. I build strategic design playbooks and systems used across multiple brands to enhance customer engagement and conversion. My work ranges from UX audits and user research to digital strategy implementations and branding transformations that drive growth.

Eber Samaniego

I am a multidisciplinary Product Designer and Business Strategist with over 7 years of experience helping companies turn ambiguity into strategic growth. I specialize in creating business-aligned user experiences, translating insights into high-performing interfaces, and bridging product, design, and marketing to accelerate business outcomes. My background includes SaaS, e-commerce, and service-based industries across the U.S. and Latin America. Adept at working in early-stage ventures and cross-functional teams, I bring clarity to complexity and consistently deliver measurable results. I lead UX/UI projects with a strong focus on business results, collaborating directly with founders and marketing leads to align brand, product, and performance. I build strategic design playbooks and systems used across multiple brands to enhance customer engagement and conversion. My work ranges from UX audits and user research to digital strategy implementations and branding transformations that drive growth.

Available to hire

I am a multidisciplinary Product Designer and Business Strategist with over 7 years of experience helping companies turn ambiguity into strategic growth. I specialize in creating business-aligned user experiences, translating insights into high-performing interfaces, and bridging product, design, and marketing to accelerate business outcomes. My background includes SaaS, e-commerce, and service-based industries across the U.S. and Latin America. Adept at working in early-stage ventures and cross-functional teams, I bring clarity to complexity and consistently deliver measurable results.

I lead UX/UI projects with a strong focus on business results, collaborating directly with founders and marketing leads to align brand, product, and performance. I build strategic design playbooks and systems used across multiple brands to enhance customer engagement and conversion. My work ranges from UX audits and user research to digital strategy implementations and branding transformations that drive growth.

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Language

English
Fluent
Spanish; Castilian
Fluent
Portuguese
Beginner

Work Experience

UX Consultant at Journela
January 1, 2025 - Present
Conducted UX audits to identify friction points across digital journeys, delivering user research through interviews, competitor benchmarking, and usage scenarios. Created wireframes, storyboards, and site maps to guide product iteration. Advised on messaging and content strategy based on audience insights and provided high-impact recommendations to strengthen conversion paths.
Product Designer & Digital Strategist at Personal Brand
January 1, 2023 - Present
Led UX/UI projects across web and mobile with a strong focus on business results. Collaborated directly with founders and marketing leads to align brand, product, and performance. Planned and executed research, competitive analysis, personas, and usability flows. Created and iterated on design systems, wireframes, and marketing assets. Built a strategic design playbook used across six+ brands.
Founder & Business Director at Master Solutions
March 1, 2017 - December 31, 2024
Scaled an upholstery and custom décor business from local to regional serving 3 states. Designed quoting tools that increased client conversion rate by 22%. Managed a team of 10+ artisans coordinating multiphase restoration projects. Built key B2B relationships with designers, contractors, and hospitality groups. Developed digital sales systems and KPI dashboards for operational insights.
Dispatcher & Manager Assistant at Java Car Service
January 6, 2014 - February 6, 2017
Oversaw logistics and dispatch for a fleet handling 8,000+ monthly rides. Integrated a new dispatching system that improved response time by 30%. Managed customer service and implemented feedback loops for CX optimization. Built strong vendor and driver partnerships to maintain service excellence.

Education

Associate's Degree, Business Administration at LaGuardia Community College
January 11, 2030 - August 6, 2025

Qualifications

UX/UI Professional Certificate – IBM / Coursera
January 11, 2030 - August 6, 2025
UX/UI Design Specialization – Cal Arts / Coursera
January 6, 2022 - August 6, 2022
Digital Product Management Specialization – Darden Business School / Coursera
January 11, 2030 - August 6, 2025
Agile Development Specialization – Darden Business School / Coursera
January 11, 2030 - August 6, 2025
Google Analytics & Google Ads Certifications – Google Skillshop
January 11, 2030 - August 6, 2025
Social Media Marketing Professional Certificate – Meta / Coursera
January 11, 2025 - August 4, 2025

Industry Experience

Software & Internet, Retail, Professional Services, Travel & Hospitality, Consumer Goods