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I am a digital media strategist with over 6 years of expertise in programmatic advertising, integrated media planning, and marketing solutions. I specialize in creating innovative, platform-agnostic campaigns and launching new advertising products in collaboration with global media and data partners. I am passionate about designing audience-first strategies and have a strong track record in delivering business results for top-tier brands across multiple regions including India, Europe, MENA, and the United States. My experience encompasses client and stakeholder management, cross-functional collaboration, and leading internal marketing efforts. I enjoy developing tailored marketing solutions aligned with client goals, driving digital media innovation, and maintaining strong media partnerships to support campaign success and innovation.…I am a digital media strategist with over 6 years of expertise in programmatic advertising, integrated media planning, and marketing solutions. I specialize in creating innovative, platform-agnostic campaigns and launching new advertising products in collaboration with global media and data partners. I am passionate about designing audience-first strategies and have a strong track record in delivering business results for top-tier brands across multiple regions including India, Europe, MENA, and the United States. My experience encompasses client and stakeholder management, cross-functional collaboration, and leading internal marketing efforts. I enjoy developing tailored marketing solutions aligned with client goals, driving digital media innovation, and maintaining strong media partnerships to support campaign success and innovation.

Ashima Jain

Digital Marketer, Marketing Strategist, Marketing Analyst, +1

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I am a digital media strategist with over 6 years of expertise in programmatic advertising, integrated media planning, and marketing solutions. I specialize in creating innovative, platform-agnostic campaigns and launching new advertising products in collaboration with global media and data partners. I am passionate about designing audience-first strategies and have a strong track record in delivering business results for top-tier brands across multiple regions including India, Europe, MENA, and the United States. My experience encompasses client and stakeholder management, cross-functional collaboration, and leading internal marketing efforts. I enjoy developing tailored marketing solutions aligned with client goals, driving digital media innovation, and maintaining strong media partnerships to support campaign success and innovation.…I am a digital media strategist with over 6 years of expertise in programmatic advertising, integrated media planning, and marketing solutions. I specialize in creating innovative, platform-agnostic campaigns and launching new advertising products in collaboration with global media and data partners. I am passionate about designing audience-first strategies and have a strong track record in delivering business results for top-tier brands across multiple regions including India, Europe, MENA, and the United States. My experience encompasses client and stakeholder management, cross-functional collaboration, and leading internal marketing efforts. I enjoy developing tailored marketing solutions aligned with client goals, driving digital media innovation, and maintaining strong media partnerships to support campaign success and innovation.

Available to hire

I am a digital media strategist with over 6 years of expertise in programmatic advertising, integrated media planning, and marketing solutions. I specialize in creating innovative, platform-agnostic campaigns and launching new advertising products in collaboration with global media and data partners. I am passionate about designing audience-first strategies and have a strong track record in delivering business results for top-tier brands across multiple regions including India, Europe, MENA, and the United States.

My experience encompasses client and stakeholder management, cross-functional collaboration, and leading internal marketing efforts. I enjoy developing tailored marketing solutions aligned with client goals, driving digital media innovation, and maintaining strong media partnerships to support campaign success and innovation.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Intermediate

French

Beginner

Work Experience

Senior Manager - Digital Strategy & Solutions at WPP Media (Group M)

January 1, 2022 - Present

Led innovative marketing solutions aligned with client goals focused on awareness, consideration, and conversion. Integrated offerings from external vendors including AI tools, DCO, e-commerce data integrations, payment apps, Amazon DSP, and The TradeDesk. Launched solutions like Integrated Video and Integrated Commerce to simplify campaign setups and enable shoppable ad formats. Conducted beta tests across audio, video, and creative formats, creating case studies for successful rollouts. Led internal marketing for product adoption, producing a yearbook of high-impact solutions and campaigns. Managed media planning for high-budget campaigns across platforms like YouTube, Disney+, Spotify, Amazon, SonyLiv, Zee5, and open web. Created integrated digital media plans for brands such as Ferrero, Lufthansa, Tata Consumer, and Castrol. Utilized behavioral, geographic, demographic, and intent-based targeting for precision campaign delivery. Developed platform-agnostic video/audio/display strat

Client Engagement Manager at WPP Media (Group M)

December 31, 2021 - August 6, 2025

Managed client engagement with strong digital media strategy focus. Delivered integrated media planning and marketing solutions involving platform-agnostic campaigns, audience-first strategies, and launching innovative advertising products with global media and data partners. Demonstrated a consistent track record of achieving business results for top-tier brands across India, Europe, MENA, and the United States.

Client Solutions Executive at TikTok (Global Markets)

January 1, 2021 - August 6, 2025

Onboarded and supported SMB advertisers across MENA and the US, including BFSI clients, using TikTok's self-serve Ads Manager. Provided end-to-end guidance on ad creation, budget allocation, audience targeting, and creative best practices. Acted as a dedicated consultant for non-technical advertisers, enhancing ad adoption and campaign effectiveness. Helped clients maximize ROI by simplifying platform features and streamlining the ad creation process.

Market Research Intern at Market Xcel Data Matrix

July 1, 2019 - August 6, 2025

Conducted primary research for brands such as Orion Snacks and Merino Laminates by administering questionnaires with key stakeholders. Performed secondary research compiling national rankings for top 100 MBA and engineering colleges in India. Supported data analysis and insights reporting for brand and education sector projects.

Research & Content Executive at USA Univquest (FIIT JEE)

January 1, 2018 - August 6, 2025

Developed marketing and social media content for US university outreach including brochures, blogs, emails, app, and web materials. Researched academic data for Times/QS World University rankings and profiling information for international student recruitment.