Marketing Consultant at Self-employed

Develop brand platforms and communication strategies for different brands such as music (Serenity Festival), gastronomy (Organic Market & Food), and wellness. Curate wellness events in Marbella to grow and nurture the local health community through activities like outdoor movie nights, river hikes, 0% morning parties, and psychological framework groups. Provide private consulting for brand owners.

General Marketing Consultant at CORMUNE

Planned marketing development for a probiotic brand entering European, Middle Eastern, and American markets. Conducted extensive research and fact-checking to ensure accuracy and effectiveness in all marketing strategies. Created marketing budget forecasts projecting over 3 million EUR annually. Developed brand platform and communication strategy, brand kit, and optimized packaging towards sustainability. Co-created and launched brand identity concept and development. Oversaw website launch and social media management concepts. Prepared presentation materials, articles, and interviews to enhance brand visibility.

General Marketing Manager at Finca La Donaira

Spearheaded comprehensive sustainable marketing strategies to enhance brand awareness across various channels. Drove successful B2B marketing initiatives, establishing robust relationships with key industry players and expanding into the UK, USA, and other markets. Researched and selected key partner associations, travel designers, and influencers; secured sponsors for events. Conducted extensive research to support further development and implementation. Managed social media marketing campaigns maximizing engagement and conversion, creating the most reachable content in the brand’s social media history. Oversaw web presence, ensuring design and content alignment with branding and marketing objectives, including website reconstruction and significant user experience development with limited budgets. Coordinated public relations efforts, enhancing company image through effective media communications in outlets such as Forbes, The Roadmap, British Airways, The Guardian, Financial Times

Sales Marketing Business Development at Nature Hedonist

Led marketing development and strategic planning enhancing brand presence across platforms such as Shopify, Instagram, Facebook, and offline. Created brand platform and communication strategy. Analyzed and optimized sales KPIs for both offline and online channels focusing on eCommerce growth and efficiency. Executed digital marketing campaigns across Instagram, Facebook, and Klaviyo emphasizing content creation, advertising, and paid media strategies. Led brand development strategy and brand awareness initiatives integrating sustainable business practices. Managed B2B marketing and paid media strategy driving sales and partnership engagement. Conducted extensive research on cultural aspects and local context. Oversaw ROI and ROAS for all marketing activities ensuring financial effectiveness and profitability. Provided team leadership fostering collaborative and results-driven environment.

Marketing Director at Digital Television, Russia

Developed and implemented comprehensive marketing strategies focusing on omnichannel and digital marketing for enhanced audience engagement. Crafted PR strategies and managed customer journey mapping to streamline media planning and communication efforts. Coordinated diverse events including awards, film festivals, exhibitions, and family festivals enhancing brand visibility and audience interaction. Oversaw marketing initiatives for 8 TV channels covering a range of genres including science, travel, medicine, hobbies, documentary, animals, and nature ensuring tailored and effective channel-specific strategies.

Marketing Consultant at Self-employed

Develop Brand Platforms and Communication Strategies for different brands including music, gastronomy, and wellness sectors. Curate wellness events in Marbella, nurturing the local health community through activities such as outdoor movie nights, river hikes, 0% morning parties, and psychological framework groups. Provide private consulting for brand owners.

General Marketing Consultant at Cormune

Planned marketing development for a probiotic brand entering European, Middle Eastern, and American markets. Conducted extensive research and fact-checking for accuracy and effectiveness in marketing strategies. Created marketing budget forecast projecting over 3 million EUR annually. Developed brand platform, communication strategy, and brand kit. Established pricing strategy and optimized packaging towards sustainability. Co-created and launched brand identity concepts and development. Oversaw website launch and social media management concepts. Prepared presentation materials, articles, and interviews to enhance brand visibility.

General Marketing Manager at Finca La Donaira

Spearheaded comprehensive sustainable marketing strategies to enhance brand awareness across multiple channels. Drove successful B2B marketing initiatives establishing robust relationships with key industry players, expanding into the UK, USA, and other markets. Researched and selected key partner associations, travel designers, and influencers, and secured sponsors for events. Managed social media marketing campaigns to maximize engagement and conversion, creating the most reachable content in brand's history. Oversaw web presence, ensuring design and content alignment with branding and marketing objectives including website reconstruction and user experience improvements with limited budgets. Coordinated public relations efforts improving company’s image through media communications in outlets such as Forbes, The Roadmap, British Airways, The Guardian, Financial Times. Led successful collaborations with photographers, fashion brands, and bloggers enhancing brand visibility and enga

Sales Marketing Business Development at Nature Hedonist

Led marketing development and strategic planning enhancing brand presence across Shopify, Instagram, Facebook, and offline. Created brand platform and communication strategy. Analyzed and optimized sales KPIs for both offline and online channels, focusing on e-commerce growth and efficiency. Executed digital marketing campaigns on Instagram, Facebook, and Klaviyo with emphasis on content creation, advertising, and paid media strategies. Led brand development strategy and brand awareness initiatives integrating sustainable business practices. Managed B2B marketing and paid media strategy driving sales and partnership engagement. Conducted extensive research on cultural aspects and local context. Oversaw ROI and ROAS for all marketing activities ensuring financial effectiveness and profitability. Provided team leadership fostering collaborative and results-driven environment.