I am a creative and results-driven marketing professional with expertise in social media, content creation, and acquisition strategies. Skilled in building brand presence, producing engaging campaigns, and leveraging innovative tools to boost reach and conversions. Passionate about delivering bold, standout campaigns that drive measurable growth. I thrive on turning ideas into impactful campaigns, collaborating with teams, and continually learning to stay ahead in fast-paced digital environments. Outside work, I enjoy photography and storytelling through visuals, which informs my approach to branding and content creation.

Amy Johnson

I am a creative and results-driven marketing professional with expertise in social media, content creation, and acquisition strategies. Skilled in building brand presence, producing engaging campaigns, and leveraging innovative tools to boost reach and conversions. Passionate about delivering bold, standout campaigns that drive measurable growth. I thrive on turning ideas into impactful campaigns, collaborating with teams, and continually learning to stay ahead in fast-paced digital environments. Outside work, I enjoy photography and storytelling through visuals, which informs my approach to branding and content creation.

Available to hire

I am a creative and results-driven marketing professional with expertise in social media, content creation, and acquisition strategies. Skilled in building brand presence, producing engaging campaigns, and leveraging innovative tools to boost reach and conversions. Passionate about delivering bold, standout campaigns that drive measurable growth.

I thrive on turning ideas into impactful campaigns, collaborating with teams, and continually learning to stay ahead in fast-paced digital environments. Outside work, I enjoy photography and storytelling through visuals, which informs my approach to branding and content creation.

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Language

English
Fluent

Work Experience

Digital Marketing Executive at Active Mortgages
July 1, 2025 - August 6, 2025
Built and launched the company’s social media presence from scratch by creating content strategies, brand voice, and detailed content calendars to ensure consistent messaging. Produced and scheduled engaging content, including reels and ad creatives, while managing paid campaigns to drive visibility and generate quality leads. Wrote and distributed email campaigns to a subscriber base of over 8,000, boosting engagement and retention. Developed interactive quizzes, funnels, and automated workflows in GoHighLevel to streamline client acquisition and enhance marketing efficiency.
Marketing Executive at Big Business Events
January 1, 2025 - August 6, 2025
Brainstormed, produced, and distributed engaging content across TikTok, YouTube, and Instagram, developing and executing strategic social media plans to elevate company and CEO’s presence. Maintained community groups on Skool and Facebook, engaged with clients daily, and managed comments fostering active discussions. Designed and implemented marketing campaigns using ClickFunnels, Zapier, Keap, and WordPress, including automated workflows, email sequences, and lead nurturing programs. Maintained CRMs ensuring data accuracy and personalized marketing strategies. Utilised Canva and Adobe Creative Cloud to create visually engaging content and analysed customer data to optimise campaigns. Collaborated across teams to streamline workflows and delivered projects efficiently while maintaining compliance and confidentiality standards. Experienced in AI-driven marketing tools such as ChatGPT for enhanced campaign execution.
Social Media Manager and Photographer at Currywala Media/Snebtaf Digital
January 1, 2024 - August 6, 2025
Developed and executed social media strategies across multiple platforms, creating engaging content and managing brand visibility and engagement. Photographed clients’ restaurants to showcase ambience, cuisine, and unique offerings, contributing to enhanced brand visibility and customer interaction.
Content Writer at Attack of the Fanboy
November 1, 2020 - August 6, 2025
Created engaging gaming content including reviews, guides, and news articles, supported by thorough research and industry trend analysis to ensure accuracy and relevance. Engaged with gaming communities via forums and social platforms, contributing to editorial strategy and fostering user interaction to enhance reader experience.
Content Creator and Social Media Manager at TikTok (Self Employed)
June 1, 2022 - Present
Created and curated engaging content, collaborated with brands on sponsored content, and managed community interactions by responding promptly to messages and comments. Used editing software and creative tools to enhance content quality and storytelling. Analysed performance and adjusted strategies to optimise reach and engagement. Stayed current with TikTok trends and features to maintain a competitive edge.
Digital Marketing Executive at Active Mortgages
July 1, 2025 - August 6, 2025
Built and launched the company’s social media presence from scratch, creating content strategies, brand voice, and detailed content calendars to ensure consistent messaging. Produced and scheduled engaging content, including reels and ad creatives, while managing paid campaigns to drive visibility and generate quality leads. Wrote and distributed email campaigns to a subscriber base of over 8,000, boosting engagement and retention. Developed interactive quizzes, funnels, and automated workflows in GoHighLevel (GHL) to streamline client acquisition and enhance marketing efficiency.
Marketing Executive at Big Business Events
January 1, 2025 - August 6, 2025
Brainstormed, produced, and distributed engaging content across platforms such as TikTok, YouTube, and Instagram, while developing and executing strategic social media plans to elevate the company and CEO’s presence. Maintained community groups on Skool and Facebook, engaging with clients daily through comment management and fostering discussions. Designed and implemented marketing campaigns using tools like ClickFunnels, Zapier, Keap, and WordPress, including automated workflows, email sequences, and lead nurturing programs. Maintained CRM systems, analysed performance metrics, and generated comprehensive marketing reports. Utilised Canva and Adobe Creative Cloud, including Photoshop and Premiere Pro, to create visually engaging content. Streamlined workflows and ensured compliance with data protection regulations. Experienced with AI tools like ChatGPT to enhance campaign execution and craft compelling niche-specific content.
Social Media Manager and Photographer at Currywala Media/Snebtaf Digital
January 1, 2024 - August 6, 2025
Developed and executed social media strategies across multiple platforms, creating engaging content and managing the brand to boost visibility and engagement. Photographed client’s restaurants to showcase their ambience, cuisine, and unique offerings, contributing to enhanced brand visibility and customer engagement.
Content Writer at Attack of the Fanboy
November 1, 2020 - August 6, 2025
Created engaging gaming content, including reviews, guides, and news articles, backed by in-depth research and industry trend analysis to ensure accuracy and relevance. Engaged the gaming community across forums and social platforms, contributing to editorial strategy and fostering user interaction to enhance overall reader experience.
Content Creator and Social Media Manager at Self Employed / TikTok
June 1, 2022 - Present
Created and curated engaging content on TikTok, collaborated with brands on sponsored content, managed community interactions responding promptly to messages and comments. Utilised editing software and creative tools to enhance content quality and storytelling. Analysed performance and adjusted content strategies to optimise reach and engagement. Stayed up to date with the latest trends and features on TikTok to maintain a competitive edge.
Digital Marketing Executive/Social Media Manager at Active Mortgages
July 1, 2025 - July 1, 2025
Built and launched full social media presence, brand voice, and content strategy. Produced reels, creatives, and email campaigns for 8,000+ subscribers. Created and distributed email campaigns to a subscriber base of 8,000+, boosting engagement and retention. Designed automated funnels & workflows in GoHighLevel to streamline acquisition.
Social Media Manager and Photographer at Currywala Media/Snebtaf Digital
January 1, 2024 - January 1, 2024
Developed social strategies and created visual content to elevate brand presence. Captured professional photography for restaurants to drive customer engagement.
Content Writer at Attack of the Fanboy
November 1, 2020 - November 1, 2020
Wrote articles, reviews, and guides that engaged and informed a large gaming audience.
Digital Marketing Executive/Social Media Manager at Big Business Events
January 1, 2025 - January 1, 2025
Delivered TikTok, YouTube & Instagram campaigns that boosted CEO and company's brand reach. Built optimised funnels, email sequences, and landing pages with ClickFunnels, Keap & WordPress. Managed CRMs (Keap & GoHighLevel), ensuring accurate segmentation and reporting. Applied AI tools to enhance campaign performance, content titles & engagement.
Content Creator and Social Media Manager at TikTok (@laundrybasketbabe)
June 1, 2022 - November 23, 2025
Created viral content, growing a loyal following and driving high engagement. Partnered with brands for sponsored content & community engagement.
Digital Marketing Executive / Social Media Manager at Active Mortgages
July 1, 2025 - July 1, 2025
Built and launched full social media presence, brand voice, and content strategy; Produced reels, creatives, and email campaigns for 8,000+ subscribers; Created and distributed email campaigns to a subscriber base of 8,000+, boosting engagement and retention; Designed automated funnels & workflows in GoHighLevel to streamline acquisition.
Social Media Manager and Photographer at Currywala Media / Snebtaf Digital
January 1, 2024 - January 1, 2024
Developed social strategies and created visual content to elevate brand presence. Captured professional photography for restaurants to drive customer engagement.
Digital Marketing Executive / Social Media Manager at Big Business Events
January 1, 2025 - January 1, 2025
Delivered TikTok, YouTube & Instagram campaigns that boosted CEO and company's brand reach. Built optimised funnels, email sequences, and landing pages with ClickFunnels, Keap & WordPress. Managed CRMs (Keap & GoHighLevel), ensuring accurate segmentation and reporting. Applied AI tools to enhance campaign performance, content titles & engagement.

Education

BA (Hons) Photography at London Metropolitan University
September 1, 2020 - July 1, 2023
HNC Photography at London College of Contemporary Arts
October 1, 2019 - June 1, 2020
A-Levels at South Essex College
September 1, 2017 - June 1, 2019
GCSEs at The Sweyne Park School
September 1, 2012 - June 1, 2017
BA (Hons) Photography at London Metropolitan University
September 1, 2020 - July 1, 2023
HNC Photography at London College of Contemporary Arts
October 1, 2019 - June 1, 2020
A-Levels at South Essex College
September 1, 2017 - June 1, 2019
GCSEs at The Sweyne Park School
September 1, 2012 - June 1, 2017
BA (Hons) Photography at London Metropolitan University
September 1, 2020 - July 1, 2023
HNC Photography at London College of Contemporary Arts
October 1, 2019 - June 1, 2020
A-Levels at South Essex College
September 1, 2017 - June 1, 2019
GCSEs at The Sweyne Park School
September 1, 2012 - June 1, 2017
BA (Hons) Photography at London Metropolitan University
September 1, 2020 - July 1, 2023
HNC Photography at London College of Contemporary Arts
October 1, 2019 - June 1, 2020
A-Levels at South Essex College
September 1, 2017 - June 1, 2019
GCSEs at The Sweyne Park School
September 1, 2012 - June 1, 2017

Qualifications

Awarded Highly Commended Photographer (Suffolk Owl Sanctuary)
January 1, 2020 - December 31, 2021
First Class Honours in Photography
September 1, 2020 - July 1, 2023
Exhibited photography at Free Range 2023 and London Met Summer Show
May 1, 2023 - July 1, 2023

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Travel & Hospitality, Education