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I am a Senior Digital Marketing Specialist with extensive experience developing and executing high-performing digital marketing strategies, especially in SEO and social media marketing. I've led successful campaigns using Google Ads and optimized campaigns that significantly increased audience engagement. I have a proven track record managing marketing analytics and e-commerce operations for startups and global organizations such as the United Nations. My expertise includes CMS maintenance, lead conversion improvements, and acting as a Product Manager and Product Owner in large-scale projects.…I am a Senior Digital Marketing Specialist with extensive experience developing and executing high-performing digital marketing strategies, especially in SEO and social media marketing. I've led successful campaigns using Google Ads and optimized campaigns that significantly increased audience engagement. I have a proven track record managing marketing analytics and e-commerce operations for startups and global organizations such as the United Nations. My expertise includes CMS maintenance, lead conversion improvements, and acting as a Product Manager and Product Owner in large-scale projects.

Juan Soto

Digital Marketer, Marketing Strategist, SEO Expert, +2

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I am a Senior Digital Marketing Specialist with extensive experience developing and executing high-performing digital marketing strategies, especially in SEO and social media marketing. I've led successful campaigns using Google Ads and optimized campaigns that significantly increased audience engagement. I have a proven track record managing marketing analytics and e-commerce operations for startups and global organizations such as the United Nations. My expertise includes CMS maintenance, lead conversion improvements, and acting as a Product Manager and Product Owner in large-scale projects.…I am a Senior Digital Marketing Specialist with extensive experience developing and executing high-performing digital marketing strategies, especially in SEO and social media marketing. I've led successful campaigns using Google Ads and optimized campaigns that significantly increased audience engagement. I have a proven track record managing marketing analytics and e-commerce operations for startups and global organizations such as the United Nations. My expertise includes CMS maintenance, lead conversion improvements, and acting as a Product Manager and Product Owner in large-scale projects.

Available to hire

I am a Senior Digital Marketing Specialist with extensive experience developing and executing high-performing digital marketing strategies, especially in SEO and social media marketing. I’ve led successful campaigns using Google Ads and optimized campaigns that significantly increased audience engagement.

I have a proven track record managing marketing analytics and e-commerce operations for startups and global organizations such as the United Nations. My expertise includes CMS maintenance, lead conversion improvements, and acting as a Product Manager and Product Owner in large-scale projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Swedish

Fluent

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Senior Digital Marketing Specialist | Head of Marketing Communication at Incertify AB

February 28, 2025 - August 6, 2025

Led digital marketing strategies focused on SEO for a Content Management System (CMS). Managed marketing efforts on social media platforms and Google Ads. Drove the development and execution of marketing strategies, emphasizing social media channels and optimized campaigns to boost audience engagement.

Digital Marketing Analytics | E-commerce Manager at Upwork

March 8, 2024 - August 6, 2025

Successfully drove startup companies towards impressive returns on marketing investments. Designed and implemented action plans for organizations including the United Nations (UN). Conducted critical documentation reviews for international e-commerce companies targeting effective re-segmentation, significantly impacting their success.

Senior SEO Digital Specialist Manager at Nationalencyklopedi AB

September 29, 2023 - August 6, 2025

Improved productivity through strategic CMS maintenance and marketing management on channels like Google and Facebook ads. Executed adjustments in lead conversion resulting in significant sales improvements. Served as Product Manager and Product Owner in large-scale projects.