Available to hire
I am a seasoned Digital Strategist with over 18 years of experience driving business growth through performance marketing and e-commerce innovation. I’ve successfully scaled e-commerce operations for marquee brands such as HUL, D’Decor, Welspun, Metro Shoes, Chitralekha Publications, and Monginis, managing digital budgets over $3 million with strong ROI and P&L accountability.
With my leadership and strategic acumen, I design and execute award-winning, data-driven digital-first campaigns that create exceptional omnichannel customer experiences. I thrive in dynamic environments and enjoy collaborating cross-functionally with IT teams, agencies, and vendors to deliver measurable value and results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Associate Director – Ad Operations – Global Accounts at IPG Mediabrands, Mumbai
November 1, 2024 - August 6, 2025Led the North America Initiative Agency with a 25-member team serving 15+ international clients, winning the prestigious 2024 Best Team Award. Executed over 7,000 campaigns monthly using Campaign Manager & DV360 across search and social channels, incorporating robotic process automation to reduce costs by 30%. Maintained client service excellence with zero annual escalations and fostered seamless cross-functional collaboration with IT and agencies to scale digital marketing activities.
General Manager – Ecommerce at Asymmetrique Communications, Mumbai
May 1, 2021 - August 6, 2025Delivered $9 million in e-commerce revenue across five major clients, including FMCG, retail, textiles, finance, and beauty sectors. Managed paid, organic, and retargeting campaigns to scale website traffic and social media audiences. Executed YouTube ads through programmatic DV360 to drive website conversions with precise targeting. Achieved Amazon SPN certifications as ACoS Optimizer and A+ Content Specialist.
Senior Digital Strategist at D'Decor India Pvt. Ltd, Mumbai
June 1, 2020 - August 6, 2025Achieved 130 Google TOP 10 keyword rankings in 3 months, growing SEO traffic tenfold. Managed $1 million in digital spend, securing 80% share of voice and doubling ROI with 5x social media engagement increase. Expanded e-commerce presence by listing products on Myntra, Flipkart, Amazon, and Jabong with P&L responsibility. Launched the 'STYLE EXPERT BY D’DECOR' social media lead campaign delivering 3x ROI.
Senior Manager – E-commerce at Welspun India Ltd., Mumbai
September 1, 2017 - August 6, 2025Designed affiliate marketing campaigns with 2,000+ publishers to drive online sales achieving 4x ROAS via paid social media carousel ads. Secured 75 generic SEO top 10 Google keyword rankings, delivering 5x organic traffic growth. Developed yearly social media content calendar and strategy improving conversion rates and customer satisfaction. Managed programmatic campaigns targeting cross-device users with concept seeding strategies.
Senior Digital Manager at Chitralekha Publications, Mumbai
May 1, 2015 - August 6, 2025Implemented a 3-year paid digital subscription model, scaling digital content monetization through partnerships with content aggregators like Zinio and Magzter. Monetized portals using CPC and CPM dynamic banners for marquee clients. Grew Facebook fanbase 4x YoY via engaging brand strategy and content development. Conceptualized and launched the 'Chitralekha App' with in-app purchases for Android and iOS.
Manager – E-commerce at Metro Shoes Ltd, Mumbai
May 1, 2012 - August 6, 2025Achieved $300k online sales and established strategic partnerships with Shiprocket for purchase fulfillment amounting to $200k goods. Generated $24k sales through bespoke catalogues for overseas boutique stores and revamped the site for international specifications using Martjack SAAS CMS. Drove $60k in corporate bulk order revenue through partnerships with top IT companies and introduced 'Metro Shoes Gift Vouchers' for employee rewards programs.
Manager – Ecommerce at Monginis Foods Pvt. Ltd, Mumbai
July 1, 2009 - August 6, 2025Implemented a global online marketing strategy targeting overseas expatriates for gifting cakes to India. Achieved $100k online sales within the first quarter managing 24/7 operations across 440+ delivery locations in India.
Sr. Customer Support Associate at Intelenet Global Services
January 1, 2007 - August 6, 2025Provided customer support services, ensuring high-quality customer experience.
Technical Support Associate at Wipro Spectramind Pvt. Ltd (Wipro BPO)
September 1, 2004 - August 6, 2025Delivered technical support services maintaining high client satisfaction.
Associate Director – Ad Operations – Global Accounts at IPG Mediabrands, Mumbai
November 1, 2024 - August 6, 2025Led a 25-member core team serving 15+ international clients in North America, resulting in winning the 2024 Best Team Award. Executed over 7,000 campaigns per month using Campaign Manager and DV360 across search and social channels. Pioneered RPA adoption in Ad Operations, achieving 30% cost optimization in resource and manual work savings. Maintained exemplary client service with zero annual escalations year-over-year through proactive issue resolution and quality guardrails. Worked closely with IT teams, agencies, and vendors to support large-scale digital marketing activities.
General Manager – Ecommerce at Asymmetrique Communications, Mumbai
May 31, 2021 - August 6, 2025Delivered $9 million in e-commerce revenue across five major clients including FMCG, retail, textiles, finance, and beauty sectors. Managed marquee clients such as HUL's Taj Mahal Tea House, Surf Excel Matic, MoneyFlix, WeSchool, Charak Pharma, and Moha. Grew website and social media audiences through paid, organic, and retargeting campaigns. Ran YouTube ads via programmatic DV360 to increase website conversions. Participated in Amazon SPN certification programs as ACoS Optimizer and A+ Content Specialist.
Senior Digital Strategist at D'Decor India Pvt. Ltd, Mumbai
June 30, 2020 - August 6, 2025Achieved top 10 Google rankings for 130 generic keywords within three months, resulting in a ten-fold increase in SEO traffic. Managed $1 million digital spend, attaining 80% share of voice, doubling ROI, and a five-fold surge in social media engagement. Scaled e-commerce by listing products on platforms like Myntra, Flipkart, Amazon, and Jabong, with full P&L accountability. Launched the digital-first social media lead campaign “STYLE EXPERT BY D’DECOR” which generated 3x ROI.
Senior Manager – E-commerce at Welspun India Ltd., Mumbai
September 1, 2017 - August 6, 2025Developed affiliate marketing campaigns reaching over 2,000 publishers to drive online sales, achieving 4x ROAS through paid social media carousel ads. Ranked 75 generic SEO keywords in Google's top 10 search results with five-fold organic traffic growth. Planned annual social media calendars and content strategies to improve conversion rates and customer satisfaction. Deployed programmatic campaigns via Cadreon and cross-device ads using Appier with concept seeding strategies.
Senior Digital Manager at Chitralekha Publications, Mumbai
May 31, 2015 - August 6, 2025Implemented a paid digital subscription model for three years, scaling digital content monetization by partnering with top content aggregators like Zinio, Magzter, and Newshunt. Monetized portals with dynamic CPC & CPM banners for marquee clients. Developed band strategies and content ideas that quadrupled Facebook fanbase year-over-year. Conceptualized and launched the “Chitralekha App” on Android and iOS with an integrated in-app purchase model.
Manager – E Commerce at Metro Shoes Ltd., Mumbai
May 31, 2012 - August 6, 2025Achieved $300k in online sales and established strategic partnerships with Shiprocket for outright purchases of goods worth $200k. Generated $24k in sales through bespoke catalog creation targeting overseas boutique owners and revamped website for international standards using Martjack SAAS CMS. Captured $60k corporate bulk order revenue from top corporate clients including Bayer, Audi, and Jindal Power. Developed new revenue streams by partnering with IT companies for Metro Shoes gift vouchers for employee rewards.
Manager – Ecommerce at Monginis Foods Pvt. Ltd, Mumbai
July 31, 2009 - August 6, 2025Executed global online marketing strategies targeting overseas expatriates to gift cakes to their loved ones in India. Achieved $100k in online sales within the first quarter of operations, managing 24/7 delivery across 440+ locations in India.
Senior Customer Support Associate at Intelenet Global Services
January 31, 2007 - August 6, 2025Provided senior-level customer support services during tenure.
Technical Support Associate at Wipro Spectramind Pvt. Ltd (Wipro BPO)
September 1, 2004 - August 6, 2025Delivered technical support services as an associate in a BPO environment.
Education
MBA in Marketing at N.L. Dalmia, Mumbai University
August 1, 2011 - June 1, 2014Bachelor's in Construction Engineering at MHSS College of Engineering, Mumbai University
June 1, 1999 - August 1, 2003Diploma in System Management at Aptech Learning
June 1, 2001 - May 1, 2002MBA in Marketing at N.L. Dalmia, Mumbai University
August 1, 2011 - June 30, 2014Bachelor's in Construction Engineering at MHSS College of Engineering, Mumbai University
June 1, 1999 - August 1, 2003Diploma in System Management at Aptech Learning
June 1, 2001 - May 31, 2002Qualifications
IAS - Integral Ad Science | Lessonly (now Seismic Learning)
March 1, 2021 - August 6, 2025IAS - Integral Ad Science | Lessonly (now Seismic Learning)
March 1, 2021 - August 6, 2025Industry Experience
Consumer Goods, Retail, Financial Services, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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