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I am a strategic and creative marketing and communication professional with a strong foundation in storytelling and digital content creation. Currently transitioning from a background in HR, I bring high adaptability and a people-centric perspective to every project. I focus on leveraging strategic communication, digital marketing, and content-driven initiatives to build brand value and drive engagement. My experience spans digital marketing, copywriting, voice-over work, and developing targeted advertising campaigns, all aligned to support brand strategies and employee engagement.…I am a strategic and creative marketing and communication professional with a strong foundation in storytelling and digital content creation. Currently transitioning from a background in HR, I bring high adaptability and a people-centric perspective to every project. I focus on leveraging strategic communication, digital marketing, and content-driven initiatives to build brand value and drive engagement. My experience spans digital marketing, copywriting, voice-over work, and developing targeted advertising campaigns, all aligned to support brand strategies and employee engagement.

Sofia Lessa

Digital Marketer, Voiceover Artist, Copywriter, +2

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I am a strategic and creative marketing and communication professional with a strong foundation in storytelling and digital content creation. Currently transitioning from a background in HR, I bring high adaptability and a people-centric perspective to every project. I focus on leveraging strategic communication, digital marketing, and content-driven initiatives to build brand value and drive engagement. My experience spans digital marketing, copywriting, voice-over work, and developing targeted advertising campaigns, all aligned to support brand strategies and employee engagement.…I am a strategic and creative marketing and communication professional with a strong foundation in storytelling and digital content creation. Currently transitioning from a background in HR, I bring high adaptability and a people-centric perspective to every project. I focus on leveraging strategic communication, digital marketing, and content-driven initiatives to build brand value and drive engagement. My experience spans digital marketing, copywriting, voice-over work, and developing targeted advertising campaigns, all aligned to support brand strategies and employee engagement.

Available to hire

I am a strategic and creative marketing and communication professional with a strong foundation in storytelling and digital content creation. Currently transitioning from a background in HR, I bring high adaptability and a people-centric perspective to every project.

I focus on leveraging strategic communication, digital marketing, and content-driven initiatives to build brand value and drive engagement. My experience spans digital marketing, copywriting, voice-over work, and developing targeted advertising campaigns, all aligned to support brand strategies and employee engagement.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Fluent

German

Fluent

Spanish; Castilian

Intermediate

French

Beginner

Work Experience

Digital Marketing Freelancer at Factorial (HR Software)

August 31, 2025 - August 6, 2025

Developed targeted digital advertising campaigns to generate qualified marketing leads and drive business growth.

Digital Marketing & Copywriting Intern at Factorial (HR Software)

July 31, 2025 - August 6, 2025

Developed digital advertising campaigns to effectively reach target audiences. Assisted in marketing strategies including copywriting, content creation, video marketing, and voice-over work. Supported cross-functional projects focusing on employee experience as part of a broader brand strategy. Developed cultural initiatives and employee engagement campaigns aligned with the organization's brand identity.

People Business Partner at Clever Advertising

November 30, 2023 - August 6, 2025

Supported marketing strategies with copywriting, content creation, video marketing, and voice-over work. Developed digital advertising campaigns to reach target audiences effectively. Supported cultural initiatives and employee engagement campaigns aligned with the organization’s brand identity.

Senior HR Generalist at Freudenberg Chemical Specialities

November 1, 2023 - Present

Developed digital advertising campaigns to reach target audiences effectively. Assisted in marketing strategies with copywriting, content creation, video marketing, and voice-over. Supported cross-functional projects focused on employee experience aligned with the broader brand strategy. Created cultural initiatives and employee engagement campaigns reflecting brand identity.