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I am a strategic Content Creator and Social Media Manager with over 5 years of experience designing and executing digital campaigns for global brands. I specialize in crafting brand voice, analyzing content performance, and driving engagement across multiple social media platforms. I'm passionate about innovation, cross-cultural communication, and turning complex narratives into clear, impactful storytelling. I love digital culture, visual storytelling, and brand voice development. I actively engage on Instagram and TikTok exploring the latest trends and aspire to be a photographer and creative storyteller through images. I am enthusiastic about AI and prompt engineering, constantly testing emerging tools to enhance my work. In addition, I have a deep interest in Asia—particularly China, South Korea, and Japan—and am currently studying their languages, histories, and cultures to expand my perspectives.…I am a strategic Content Creator and Social Media Manager with over 5 years of experience designing and executing digital campaigns for global brands. I specialize in crafting brand voice, analyzing content performance, and driving engagement across multiple social media platforms. I'm passionate about innovation, cross-cultural communication, and turning complex narratives into clear, impactful storytelling. I love digital culture, visual storytelling, and brand voice development. I actively engage on Instagram and TikTok exploring the latest trends and aspire to be a photographer and creative storyteller through images. I am enthusiastic about AI and prompt engineering, constantly testing emerging tools to enhance my work. In addition, I have a deep interest in Asia—particularly China, South Korea, and Japan—and am currently studying their languages, histories, and cultures to expand my perspectives.

Melania Scolaro

Content Creator, Social Media Manager, Copywriter, +2

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I am a strategic Content Creator and Social Media Manager with over 5 years of experience designing and executing digital campaigns for global brands. I specialize in crafting brand voice, analyzing content performance, and driving engagement across multiple social media platforms. I'm passionate about innovation, cross-cultural communication, and turning complex narratives into clear, impactful storytelling. I love digital culture, visual storytelling, and brand voice development. I actively engage on Instagram and TikTok exploring the latest trends and aspire to be a photographer and creative storyteller through images. I am enthusiastic about AI and prompt engineering, constantly testing emerging tools to enhance my work. In addition, I have a deep interest in Asia—particularly China, South Korea, and Japan—and am currently studying their languages, histories, and cultures to expand my perspectives.…I am a strategic Content Creator and Social Media Manager with over 5 years of experience designing and executing digital campaigns for global brands. I specialize in crafting brand voice, analyzing content performance, and driving engagement across multiple social media platforms. I'm passionate about innovation, cross-cultural communication, and turning complex narratives into clear, impactful storytelling. I love digital culture, visual storytelling, and brand voice development. I actively engage on Instagram and TikTok exploring the latest trends and aspire to be a photographer and creative storyteller through images. I am enthusiastic about AI and prompt engineering, constantly testing emerging tools to enhance my work. In addition, I have a deep interest in Asia—particularly China, South Korea, and Japan—and am currently studying their languages, histories, and cultures to expand my perspectives.

Available to hire

I am a strategic Content Creator and Social Media Manager with over 5 years of experience designing and executing digital campaigns for global brands. I specialize in crafting brand voice, analyzing content performance, and driving engagement across multiple social media platforms. I’m passionate about innovation, cross-cultural communication, and turning complex narratives into clear, impactful storytelling.

I love digital culture, visual storytelling, and brand voice development. I actively engage on Instagram and TikTok exploring the latest trends and aspire to be a photographer and creative storyteller through images. I am enthusiastic about AI and prompt engineering, constantly testing emerging tools to enhance my work. In addition, I have a deep interest in Asia—particularly China, South Korea, and Japan—and am currently studying their languages, histories, and cultures to expand my perspectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Work Experience

Social Media Specialist at Deloitte

January 1, 2020 - Present

Developed and managed Deloitte Italy’s institutional social media strategy across LinkedIn, Instagram, Facebook, and YouTube. Increased follower engagement through content innovation and storytelling. Personally created copy, graphics, and short-form video content that combined creativity with brand consistency. Coordinated with internal teams including Marketing, HR, Sustainability, Diversity & Inclusion, and Well-Being to align messaging with business goals. Supervised external agencies from brief definition to creative execution. Contributed to corporate campaigns, employer branding, and executive thought leadership on LinkedIn.

Social Media & Digital PR Intern at Luisa Bertoldo PR

December 31, 2019 - August 6, 2025

Managed content and influencer strategy for lifestyle and fashion clients such as IKEA, Pastiglie Leone, Hästens, Mantero 1902, and Design Republic. Supported planning and creation of social media content calendars and conducted campaign performance analysis. Collaborated on influencer PR initiatives. Fully managed Bagni Luisa online shop including editorial planning, website and social media content creation, order processing, and PR activities to promote the brand.

Digital Team Intern – La Roche-Posay & CeraVe at L’Oréal

May 31, 2019 - August 6, 2025

Managed all aspects of e-commerce operations for La Roche-Posay and CeraVe. Supported localization and launch of the CeraVe brand in the Italian market. Coordinated with external agencies for editorial planning and influencer marketing projects. Localized digital assets and coordinated campaigns across brand websites. Managed CRM tools and monitored digital KPIs using Google Analytics. Proposed and contributed to the conceptualization of an in-house content creation space at L'Oréal HQ, a project later adopted in the company’s new office spaces.

Content Creator & Social Media Intern at ASBorsoni

July 31, 2018 - August 6, 2025

Created content for Instagram and PR releases in Italian and English. Executed influencer campaigns and events.

E-commerce Intern at Goodwill SMART Communication

May 31, 2016 - August 6, 2025

Managed e-commerce operations including sales tracking, product page creation, and SEO optimization. Handled customer support and inquiries across digital channels. Supported paid campaign strategies and social media content creation. Analyzed sales and social media performance data.