Built and executed Meta Ads campaigns for small businesses across Europe, focusing on lead generation and local service promotions. Managed Google Ads (Search & Display) targeting high-intent keywords for service-based industries such as wellness, consulting, and repair services. Responsible for creating ad creatives, writing copy, and weekly optimization using performance metrics like CTR, CPC, and CPA. Conducted A/B testing on creatives and landing pages to improve conversion rates by 30% across multiple campaigns. Managed budgets ranging from €100 to €500 per week achieving ROAS between 2.5 and 4.2 depending on the vertical.

Marketing Lead (Freelance) - Social Media & Paid Acquisition for Local Brands at Local Brands

January 1, 2023 - August 6, 2025

Managed Facebook and Instagram Ads for a boutique wellness studio and a local clothing brand. Designed and executed full-funnel awareness-to-conversion ad campaigns for seasonal promotions. Optimized ad set performance by audience segmentation and retargeting using Meta Pixel data to increase engagement and conversions.

Performance-focused marketer at Remote

January 1, 2023 - Present

Leveraged data-driven strategies to enhance online visibility and engagement. Planned, launched, and optimized Google Ads and Meta Ads campaigns to align with business goals. Utilized analytics to track performance and make data-backed recommendations for improved ROI.

Assistant Associate - Finance Operations at Shell

January 1, 2022 - October 12, 2025

Supported finance operations and strategy, ensuring alignment with corporate objectives. Analyzed financial data and contributed to reporting processes, enhancing decision-making capabilities.