Tony Destin

Moderated and engaged a 30K+ member Telegram community, implementing retention strategies that converted 30-35% of members into active Discord users, significantly strengthening brand presence. Developed a 3-step YouTube content strategy, optimizing video planning and audience growth; spearheaded the creation and launch of a branded Discord server, achieving 14K+ members in two months. Designed promotional graphics for Instagram and LinkedIn, driving an engagement boost of 100K+ impressions across both platforms.

Consulted and managed over 7 personal brand accounts while growing a group brand from 300K to 3.1M followers; generated over 1M impressions and 2K in TikTok, scaled engagement, achieving over 7M views on a single TikTok campaign, leading to a 3,000-follower increase. Published 1,700+ video campaigns across YouTube, TikTok, Instagram, and Facebook, averaging 250K views per video; increased client website traffic by 30% in six months through targeted SEO and content strategies. Produced, directed, and executed 500+ paid social campaigns for brands such as Visa, Turbo Tax, and Honkai Star Rail, generating an average of 320K impressions, 7K clicks, and 2K conversions per campaign.

Led high-volume outreach efforts, resulting in 2,000+ outreach messages in 10 weeks, securing conversations with brands and influencers in the U.S. and Canada. Analyzed market trends and audience demographics in the battle rap industry to identify lucrative sponsorship opportunities, enabling the team to secure key partnerships and enhance event reach. Produced reports on battle rap culture, identifying key sponsors and event opportunities.