I am Juan Esteban Rua, a passionate musician, producer, and composer from Medellín with over 20 years of experience in the music and audiovisual industry. I founded Natural Estudio, Donkey Monkey Records, Set Led, and recently Recognize Underground Artists, a movement aimed at giving visibility to talented underground artists in Medellín and beyond. My journey began in 2000 with Discos Fuentes, collaborating with prestigious Colombian artists, which laid a strong foundation in traditional and popular music styles. My style blends blues, tango, and rock influences with urban music trends, reflected in my work as a producer and audiovisual creator. I've developed innovative audiovisual projects, produced multiple artists locally and internationally, and have been involved in high-profile musical festivals. Recognize Underground Artists is my creative platform to spotlight hidden urban music talents, uniting artists from diverse backgrounds and supporting their professional growth.

RUA

I am Juan Esteban Rua, a passionate musician, producer, and composer from Medellín with over 20 years of experience in the music and audiovisual industry. I founded Natural Estudio, Donkey Monkey Records, Set Led, and recently Recognize Underground Artists, a movement aimed at giving visibility to talented underground artists in Medellín and beyond. My journey began in 2000 with Discos Fuentes, collaborating with prestigious Colombian artists, which laid a strong foundation in traditional and popular music styles. My style blends blues, tango, and rock influences with urban music trends, reflected in my work as a producer and audiovisual creator. I've developed innovative audiovisual projects, produced multiple artists locally and internationally, and have been involved in high-profile musical festivals. Recognize Underground Artists is my creative platform to spotlight hidden urban music talents, uniting artists from diverse backgrounds and supporting their professional growth.

Available to hire

I am Juan Esteban Rua, a passionate musician, producer, and composer from Medellín with over 20 years of experience in the music and audiovisual industry. I founded Natural Estudio, Donkey Monkey Records, Set Led, and recently Recognize Underground Artists, a movement aimed at giving visibility to talented underground artists in Medellín and beyond. My journey began in 2000 with Discos Fuentes, collaborating with prestigious Colombian artists, which laid a strong foundation in traditional and popular music styles.

My style blends blues, tango, and rock influences with urban music trends, reflected in my work as a producer and audiovisual creator. I’ve developed innovative audiovisual projects, produced multiple artists locally and internationally, and have been involved in high-profile musical festivals. Recognize Underground Artists is my creative platform to spotlight hidden urban music talents, uniting artists from diverse backgrounds and supporting their professional growth.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Intermediate
Spanish; Castilian
Fluent

Work Experience

Propietario / Productor Musical at Natural Estudio
January 1, 2003 - Present
Founder and owner of Natural Estudio since 2003, providing music production services to local, national, and international artists. Responsible for producing a wide range of musical works across different genres, managing studio operations, and nurturing artist development.
Socio / Realización Audiovisual y Diseño de Iluminación at Set Led
January 1, 2018 - Present
Partner in Set Led from 2018, focusing on audiovisual production of short films, music videos, commercials, and institutional videos. Also involved in lighting design for recording sets.
Propietario / Gerente y Logística de Eventos at Acústica Sala de Ensayo
December 31, 2013 - August 6, 2025
Owner and manager responsible for structural design and logistics for events from 2010 to 2013, including music event organization and event production oversight.
Director General / Productor Musical y Audiovisual at Trailer Group
December 31, 2014 - August 6, 2025
General Director and producer overseeing musical and audiovisual projects in 2014, managing creative direction and production processes.
Organizador Logístico at Oktober Fest Colombia
January 1, 2013 - Present
Organizer and logistic manager for a large three-day musical festival in Medellín featuring over 25 local bands, including notable groups connected to Enrique Bunbury.
Músico, Técnico de Grabación y Producción Musical at JJB Producciones
December 31, 2006 - August 6, 2025
Musician and music technician responsible for recording and production from 2001 to 2006, gaining foundational experience working with various artists and projects.
Editor y Camarógrafo at Canal Comunitario del Barrio La Floresta TV Floresta
December 31, 2007 - August 6, 2025
Editor and cameraman for community TV program "El Espacio de la Gente," utilizing participatory budget funding for Comuna 12 in 2007.
Propietario / Productor Musical at Natural Estudio
January 1, 2003 - Present
Founder and owner of Natural Estudio since 2003, focusing on music production. Produced numerous local, national, and international artists, and continuously evolving studio capabilities to meet industry demands.
Socio / Realización Audiovisual y Diseño de Iluminación at Set Led
January 1, 2018 - Present
Co-owner involved in audiovisual production of short films, video clips, commercials, and institutional videos. Designed lighting solutions for recording sets to enhance production quality.
Propietario / Gerente y Logística at Acústica Sala de Ensayo
December 31, 2013 - August 6, 2025
Managed structural design and event logistics for the rehearsal hall from 2010 to 2013, coordinating events and overseeing venue operations.
Director General / Productor Musical y Audiovisual at Trailer Group
December 31, 2014 - August 6, 2025
Led general direction and production efforts in music and audiovisual media in 2014, delivering high-quality projects.
Organizador Logístico Festival Musical at Oktober Fest Colombia
January 1, 2013 - Present
Organized logistics for a three-day music festival in Medellín since 2013, involving over 25 local bands and notable guest artists.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Professional Services, Travel & Hospitality, Other