Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hello, I'm Anamaría, a specialist in digital marketing with over 5 years of experience creating and executing campaigns that connect, educate, and convert. I studied Business Administration and hold a Master's in Marketing and Sales Management. I've worked with high-profile brands like Accenture, Kellogg’s, IEP, and Structuralia, gaining a comprehensive view of marketing across corporate and educational sectors. I focus on content, Inbound Marketing, and Social Media, combining strategy, execution, and a strong aesthetic sense that allows me to manage every visual and narrative detail of the brands I work with. I'm adaptable, creative, and passionate about adding value from day one in every team and project I join.…Hello, I'm Anamaría, a specialist in digital marketing with over 5 years of experience creating and executing campaigns that connect, educate, and convert. I studied Business Administration and hold a Master's in Marketing and Sales Management. I've worked with high-profile brands like Accenture, Kellogg’s, IEP, and Structuralia, gaining a comprehensive view of marketing across corporate and educational sectors. I focus on content, Inbound Marketing, and Social Media, combining strategy, execution, and a strong aesthetic sense that allows me to manage every visual and narrative detail of the brands I work with. I'm adaptable, creative, and passionate about adding value from day one in every team and project I join.

Anamaría Castelo

Social Media Manager, Marketing Strategist, Content Creator, +2





Hello, I'm Anamaría, a specialist in digital marketing with over 5 years of experience creating and executing campaigns that connect, educate, and convert. I studied Business Administration and hold a Master's in Marketing and Sales Management. I've worked with high-profile brands like Accenture, Kellogg’s, IEP, and Structuralia, gaining a comprehensive view of marketing across corporate and educational sectors. I focus on content, Inbound Marketing, and Social Media, combining strategy, execution, and a strong aesthetic sense that allows me to manage every visual and narrative detail of the brands I work with. I'm adaptable, creative, and passionate about adding value from day one in every team and project I join.…Hello, I'm Anamaría, a specialist in digital marketing with over 5 years of experience creating and executing campaigns that connect, educate, and convert. I studied Business Administration and hold a Master's in Marketing and Sales Management. I've worked with high-profile brands like Accenture, Kellogg’s, IEP, and Structuralia, gaining a comprehensive view of marketing across corporate and educational sectors. I focus on content, Inbound Marketing, and Social Media, combining strategy, execution, and a strong aesthetic sense that allows me to manage every visual and narrative detail of the brands I work with. I'm adaptable, creative, and passionate about adding value from day one in every team and project I join.

Available to hire

Hello, I’m Anamaría, a specialist in digital marketing with over 5 years of experience creating and executing campaigns that connect, educate, and convert. I studied Business Administration and hold a Master’s in Marketing and Sales Management. I’ve worked with high-profile brands like Accenture, Kellogg’s, IEP, and Structuralia, gaining a comprehensive view of marketing across corporate and educational sectors.

I focus on content, Inbound Marketing, and Social Media, combining strategy, execution, and a strong aesthetic sense that allows me to manage every visual and narrative detail of the brands I work with. I’m adaptable, creative, and passionate about adding value from day one in every team and project I join.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Intermediate

Work Experience

Asistente Virtual en entorno de marketing digital e influencia de marca

July 1, 2024 - Present

Responsible for creating and designing content while supporting administrative and marketing tasks such as editing videos in reels format using CAPCUT, managing calendars, emails, and WhatsApp communities, designing carousels for Instagram using CANVA, designing eBooks and flyers for events in CANVA, and participating in collaborative dynamics with profiles from the aesthetic and wellness environment. Achieved development of visual identity including mini brand guides for clients and projects, improving aesthetic coherence and content recognition on social media.

Asistente Virtual

July 1, 2024 - Present

Responsible for creating and designing content while supporting administrative and marketing tasks such as video editing for social media reels using CAPCUT, managing calendars, emails, and WhatsApp communities, designing Instagram carousels, event eBooks and flyers in CANVA, and collaborating in the aesthetic and wellness environment. Achieved development of visual identity guidelines for clients and projects, improving aesthetic coherence and content recognition on social media.

Social Media Specialist at Structuralia Grupo Euroinnova

June 30, 2024 - August 6, 2025

Coordinated marketing campaigns and digital projects with educational organizations including the OEA, ensuring coherence in visual strategy, communication tone, and social media positioning as well as Inbound Marketing efforts. Tasks included preparation of campaigns and KPIs, creating marketing plans for Meta, TikTok, YouTube, and LinkedIn, approval of social media content calendars, management of campaigns for scholarships with OEA, coordination and approval of Lead Magnets with inbound marketing agencies using HubSpot CRM, email marketing copywriting and design, alignment with sales teams, KPI monitoring, social media post scheduling, agency management, and conceptualizing visual content with AI support. Key achievements include growing TikTok followers to over 13,000 in 2023, launching an international Meta profile with AI-adapted multilingual content, and integrating multichannel content scheduling.

Social Media Specialist at Structuralia Grupo Euroinnova

June 30, 2024 - August 6, 2025

Coordinated marketing campaigns and digital projects with educational organizations including OEA, ensuring visual strategy, communication tone, and social media positioning alignment with Inbound Marketing actions. Prepared campaigns and KPI tracking, created marketing plans for Meta, TikTok, YouTube and LinkedIn, managed inbound marketing CRM activities (HubSpot), designed and wrote email marketing campaigns, liaised with sales teams, monitored KPIs using Metricool, managed creative agencies, conceptualized AI-supported social content. Achievements include growing TikTok profile to over 13,000 followers, launching English Meta profile with AI localization, and creating synchronized multichannel editorial calendar.

Marketing Analyst at Instituto Europeo de Posgrado (IEP)

September 30, 2020 - August 6, 2025

Implemented and designed new newsletters for students, directed creative website changes, managed social media communities, analyzed lead commercial management, and conducted benchmarks and market studies. Improved student newsletter open rates by approximately 15% through better subject lines, segmentation, and relevant content focus, enhancing engagement with the educational community.

Marketing Analyst at Instituto Europeo de Posgrado (IEP)

September 30, 2020 - August 6, 2025

Implemented and designed new newsletters for students, directed creative and website changes, managed social media community, carried out commercial lead analysis, and performed benchmarking and market studies. Improved student newsletter open rates by approximately 15% through better subject lines, segmentation, and relevant content.

Auxiliar Administrativo de Reporting at Accenture

December 31, 2019 - August 6, 2025

Presented financial reports of funds and SICAVS to the CNMV, prepared income tax reports, and managed data files.

Auxiliar Administrativo de Reporting at Accenture

December 31, 2019 - August 6, 2025

Presented financial reports on funds and SICAVs, CNMV reports, income tax reports, and managed files.

Asistente de Marketing at Kellogg`s Company

October 31, 2017 - August 6, 2025

Approved product packaging, participated in new product launches, approved social media content calendars, managed suppliers and partners for collaborations, and coordinated creative agencies including Leo Burnett. Key achievement was contributing to the launch of Ecopack, the first 100% ecological colored packaging without white cardboard, in collaboration with the Venezuelan Basketball Federation, marking an innovation milestone in sustainability within the cereal category.

Marketing Assistant at Kellogg's Company

October 1, 2017 - August 6, 2025

Approved product packaging, supported new product launches, approved social media content calendars, managed suppliers and partners for collaborations, and managed creative agencies such as Leo Burnett. Participated in launching Ecopack, the first 100% ecological colored packaging without white cardboard in cereals, in collaboration with the Venezuelan Basketball Federation.