Available to hire
I’m Juan Pablo Piedrahita Araque, a.k.a. “Jota P” — a creative strategist with 17+ years of experience in the music and entertainment industry. I’ve played a key role in the development and international positioning of major global artists like J Balvin and Feid, among others. I co-founded iconic independent labels such as Infinity Music, Icon Music, and currently run BO Music Hub. | Beyond music, my greatest strength lies in identifying potential, building strategic vision, and turning ideas into profitable and sustainable projects. I now apply that same capacity in mentorship, executive production, branding, music business consulting, and creative direction—boosting not just artists, but also brands, teams, and people seeking purpose and clarity.
Skills
Experience Level
Expert
Expert
Language
Spanish; Castilian
Fluent
English
Intermediate
Work Experience
Founder – CEO – Strategic A&R at BO MUSIC HUB
January 1, 2020 - PresentLead the independent label BO MUSIC HUB, focusing on strategic A&R, creative leadership, artist development, and sustainable project creation within the music industry.
Founder – Executive Producer – Co-director at VISUAL 1 (Audiovisual Production Company)
January 1, 2016 - PresentFounded and led an audiovisual production company delivering high-impact audiovisual content, including executive production and creative direction.
A&R Director at SONY MUSIC ENTERTAINMENT (Andean Region)
December 31, 2020 - August 6, 2025Directed the A&R efforts for the Andean region, managing artist relations, negotiations, and strategic creative development from 2018 to 2020.
Manager – Artistic Partner – Development Director at FEID (Artist)
December 31, 2018 - August 6, 2025Managed and developed artist Feid, overseeing concept design, storytelling, brand identity, and deal negotiations from 2014 to 2018.
Founder – General Manager – Project Strategist at ICON MUSIC (Independent Label)
December 31, 2018 - August 6, 2025Founded and managed ICON MUSIC, providing creative direction, label structure, and artist management from 2016 to 2018.
Co-founder – A&R – General Manager at INFINITY MUSIC (Independent Label)
December 31, 2015 - August 6, 2025Co-founded Infinity Music and led its A&R strategy and general management from 2012 to 2015, contributing to the label’s success in the urban music scene.
Tour Manager – Personal Manager at J BALVIN (Artist)
December 31, 2016 - August 6, 2025Managed tours and personal management duties for artist J Balvin during his rise from 2011 to 2016, supporting his global breakout and international expansion.
Radio Programmer – DJ – Host at RCN RADIO (La Mega Medellín)
December 31, 2011 - August 6, 2025Worked as a radio programmer, DJ, and host, curating music and managing programming from 2009 to 2011.
DJ – Host at CARACOL RADIO (Los 40 Principales Medellín)
December 31, 2009 - August 6, 2025Served as DJ and host for radio programming from 2008 to 2009.
Founder – CEO – Strategic A&R at BO MUSIC HUB (Independent Label)
January 1, 2020 - PresentFounded and currently leads BO Music Hub, an independent label. Responsible for strategic A&R and overall executive management, focusing on artist development and international positioning.
Founder – Executive Producer – Co-director at VISUAL 1 (Audiovisual Production Company)
January 1, 2016 - PresentFounded and manages Visual 1, producing high-impact audiovisual content as Executive Producer and Co-director, integrating music and visual media production.
A&R Director at SONY MUSIC ENTERTAINMENT (Andean Region)
December 31, 2020 - August 6, 2025Directed A&R operations for Sony Music in the Andean Region, leading artist discovery, development, and strategic positioning from 2018 to 2020.
Manager – Artistic Partner – Development Director at FEID (Artist)
December 31, 2018 - August 6, 2025Managed and partnered artistically with Feid, directing his development, brand identity, storytelling, and closing key deals during 2014–2018.
Founder – General Manager – Project Strategist at ICON MUSIC (Independent Label)
December 31, 2018 - August 6, 2025Founded and managed Icon Music, overseeing label structures, strategic artist management, and creative direction between 2016 and 2018.
Co-founder – A&R – General Manager at INFINITY MUSIC (Independent Label)
December 31, 2015 - August 6, 2025Co-founded Infinity Music, led A&R strategy and general management helping to develop key artists and producer talents between 2012 and 2015.
Tour Manager – Personal Manager at J BALVIN (Artist)
December 31, 2016 - August 6, 2025Managed tours and acted as personal manager for J Balvin during his rise to international fame from 2011 to 2016.
Radio Programmer – DJ – Host at RCN RADIO (La Mega Medellín)
December 31, 2011 - August 6, 2025Worked as radio programmer, DJ, and host for La Mega Medellín from 2009 to 2011, contributing to music programming and audience engagement.
DJ – Host at CARACOL RADIO (Los 40 Principales Medellín)
December 31, 2009 - August 6, 2025Performed as DJ and host at Los 40 Principales radio station in Medellín between 2008 and 2009.
Education
B.A. in Social Communication and Journalism at Universidad Pontificia Bolivariana
January 11, 2030 - August 6, 2025General English Course (B2) at Malvern House College (London, UK)
January 11, 2030 - August 6, 2025B.A. in Social Communication and Journalism at Universidad Pontificia Bolivariana
January 11, 2030 - August 6, 2025General English Course (B2) at Malvern House College (London, UK)
January 11, 2030 - August 6, 2025Qualifications
YouTube Music Certification / Music Rights Management (YouTube)
January 11, 2030 - August 6, 2025Diploma in Digital Communication
January 11, 2030 - August 6, 2025Diploma in Digital Platforms (Altafonte)
January 11, 2030 - August 6, 2025Seminar on Digital and Mechanical Royalties – SESAC / YouTube
January 11, 2030 - August 6, 2025Music Production & DJ Course – Esencial Estudio
January 11, 2030 - August 6, 2025Microsoft Office Certificate
January 11, 2030 - August 6, 2025YouTube Music Certification / Music Rights Management
January 11, 2030 - August 6, 2025Diploma in Digital Communication
January 11, 2030 - August 6, 2025Diploma in Digital Platforms (Altafonte)
January 11, 2030 - August 6, 2025Seminar on Digital and Mechanical Royalties – SESAC / YouTube
January 11, 2030 - August 6, 2025Music Production & DJ Course – Esencial Estudio
January 11, 2030 - August 6, 2025Microsoft Office Certificate
January 11, 2030 - August 6, 2025Industry Experience
Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
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