Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a growth marketing professional with 5+ years of experience driving multi-channel campaigns in retail, banking, and local services. I specialize in building conversion funnels, optimizing local search, and crafting high-converting landing pages using Webflow, GoHighLevel, and Unbounce. I love turning data into action and delivering measurable results. By blending analytics (GA4, Looker Studio, BigQuery, SQL) with experimentation (A/B tests, multivariate tests) and automation (Zapier, Make), I optimize customer journeys, improve attribution, and accelerate lead generation and revenue. I thrive partnering with cross-functional teams to scale campaigns and reporting across channels.…I'm a growth marketing professional with 5+ years of experience driving multi-channel campaigns in retail, banking, and local services. I specialize in building conversion funnels, optimizing local search, and crafting high-converting landing pages using Webflow, GoHighLevel, and Unbounce. I love turning data into action and delivering measurable results. By blending analytics (GA4, Looker Studio, BigQuery, SQL) with experimentation (A/B tests, multivariate tests) and automation (Zapier, Make), I optimize customer journeys, improve attribution, and accelerate lead generation and revenue. I thrive partnering with cross-functional teams to scale campaigns and reporting across channels.

Mohmed Sehjad Allaudin Khoja

Growth Marketer, Marketing Analyst, Digital Marketer, +4





I'm a growth marketing professional with 5+ years of experience driving multi-channel campaigns in retail, banking, and local services. I specialize in building conversion funnels, optimizing local search, and crafting high-converting landing pages using Webflow, GoHighLevel, and Unbounce. I love turning data into action and delivering measurable results. By blending analytics (GA4, Looker Studio, BigQuery, SQL) with experimentation (A/B tests, multivariate tests) and automation (Zapier, Make), I optimize customer journeys, improve attribution, and accelerate lead generation and revenue. I thrive partnering with cross-functional teams to scale campaigns and reporting across channels.…I'm a growth marketing professional with 5+ years of experience driving multi-channel campaigns in retail, banking, and local services. I specialize in building conversion funnels, optimizing local search, and crafting high-converting landing pages using Webflow, GoHighLevel, and Unbounce. I love turning data into action and delivering measurable results. By blending analytics (GA4, Looker Studio, BigQuery, SQL) with experimentation (A/B tests, multivariate tests) and automation (Zapier, Make), I optimize customer journeys, improve attribution, and accelerate lead generation and revenue. I thrive partnering with cross-functional teams to scale campaigns and reporting across channels.

Available to hire

I’m a growth marketing professional with 5+ years of experience driving multi-channel campaigns in retail, banking, and local services. I specialize in building conversion funnels, optimizing local search, and crafting high-converting landing pages using Webflow, GoHighLevel, and Unbounce. I love turning data into action and delivering measurable results.

By blending analytics (GA4, Looker Studio, BigQuery, SQL) with experimentation (A/B tests, multivariate tests) and automation (Zapier, Make), I optimize customer journeys, improve attribution, and accelerate lead generation and revenue. I thrive partnering with cross-functional teams to scale campaigns and reporting across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Lead Digital Analytics at Walmart

September 1, 2022 - Present

Optimized customer journey funnels using Adobe Analytics, GA4, and Tealeaf, resulting in a 15% increase in eCommerce conversion rates. Conducted A/B and multivariate testing with Adobe Target that improved CTR by 22%. Developed dynamic dashboards in Looker Studio and BigQuery to accelerate data-driven decisions, cutting reporting time by 40%. Enhanced local SEO through collaboration and Google Business Profile improvements, boosting store locator traffic by 30% YoY. Streamlined unified reporting to improve attribution accuracy by 25%. Created cross-platform dashboards merging Meta Ads, Google Ads, and in-store promotions for better budget allocation. Automated campaign data management with Zapier and Google Sheets API, saving 10+ hours weekly. Identified high-converting categories with Adobe CJA analytics, lifting seasonal campaign ROI by 12%.

Senior Digital Marketing Analyst at TD Bank

August 31, 2022 - August 6, 2025

Executed and scaled Google Ads and Meta Ads campaigns for mortgage and credit divisions, improving lead quality and reducing CPA by 18%. Developed landing pages and retargeting flows using Unbounce and Meta Pixel, raising lead-to-application conversion by 26%. Built custom dashboards with Tableau and GA4, enabling real-time KPI tracking and 50% reduction in reporting lags. Deployed comprehensive A/B testing workflows via Google Optimize and Adobe Target, enhancing funnel performance. Automated email nurturing with Salesforce Marketing Cloud and Zapier, boosting engagement by 35%. Implemented local SEO strategies leading to improved visibility for over 80 branches. Utilized SQL and Python for customer data segmentation, improving ROAS by 22%. Collaborated with development teams for accurate tracking via GTM, reducing discrepancies by 90%. Created acquisition dashboards covering 10 business units using Looker Studio and BigQuery. Initiated predictive analytics projects with Google Cloud

Senior Digital Marketing Analyst at TD Bank

June 1, 2020 - August 1, 2022

Managed Google Ads and Meta Ads campaigns for mortgage and credit divisions; developed landing pages and retargeting flows; built real-time dashboards with Tableau and GA4; deployed end-to-end A/B testing with Google Optimize/Adobe Target; automated email nurturing with Salesforce Marketing Cloud and Zapier; enhanced local SEO for 80+ branches; used SQL and Python to segment data for improved ROAS; collaborated with devs to ensure accurate tracking (GTM); launched cross-unit customer acquisition dashboards and explored predictive analytics for fraud detection and lead scoring.