I am an experienced marketing and e-commerce specialist with over 5 years of expertise in SEO, content marketing, advertising, and analytics. I have a proven track record of supporting both Polish and international brands in B2B and B2C sectors, leading direct and remote teams to achieve impactful business goals. My professional journey spans managing WooCommerce stores, launching international sales channels, optimizing product listings for SEO, and running successful advertising campaigns on platforms like Google Ads and Meta Ads. I am passionate about blending creative marketing strategies with data-driven insights to help businesses grow in competitive markets.

Olena Hulchenko

I am an experienced marketing and e-commerce specialist with over 5 years of expertise in SEO, content marketing, advertising, and analytics. I have a proven track record of supporting both Polish and international brands in B2B and B2C sectors, leading direct and remote teams to achieve impactful business goals. My professional journey spans managing WooCommerce stores, launching international sales channels, optimizing product listings for SEO, and running successful advertising campaigns on platforms like Google Ads and Meta Ads. I am passionate about blending creative marketing strategies with data-driven insights to help businesses grow in competitive markets.

Available to hire

I am an experienced marketing and e-commerce specialist with over 5 years of expertise in SEO, content marketing, advertising, and analytics. I have a proven track record of supporting both Polish and international brands in B2B and B2C sectors, leading direct and remote teams to achieve impactful business goals.

My professional journey spans managing WooCommerce stores, launching international sales channels, optimizing product listings for SEO, and running successful advertising campaigns on platforms like Google Ads and Meta Ads. I am passionate about blending creative marketing strategies with data-driven insights to help businesses grow in competitive markets.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

Ukrainian
Fluent
Russian
Fluent
Polish
Advanced
English
Advanced
German
Beginner

Work Experience

E-commerce & Marketing Specialist at Art Con Design Sp. z o.o.
December 1, 2024 - Present
Managed WooCommerce store including UX, SEO configuration, and category optimization; developed SEO strategies for Polish and English content with keyword-rich product descriptions; created B2B catalogs, blog articles, and social media content; optimized listings for Allegro, Etsy, and Amazon using BaseLinker; conducted keyword analysis and collaborated remotely on content and product development.
SEO & Content Marketing at Freelancer
December 1, 2024 - August 6, 2025
Provided SEO audits, keyword research, internal linking, and content optimization for individual and business clients; created Google Ads product and remarketing campaigns; designed landing pages and WordPress websites focusing on user experience; collaborated with small teams and business owners; utilized tools such as Google Analytics, Google Search Console, SEMrush, and Ubersuggest.
E-commerce & Sales Specialist at RRart Rafał Wilejto
August 1, 2023 - August 6, 2025
Launched international sales channels including Etsy, Amazon, TmFy, and Wayfair; established dropshipping partnerships and managed cross-border sales logistics; optimized Singapore Etsy store improving rating and conversion, achieving Star Seller badge; created SEO-optimized product listings and visuals; managed Google Ads and Meta Ads campaigns; worked with WooCommerce and Shopify; used BaseLinker for automation and order management; cooperated with dropshipping partners and buyers across EU, US, and Asia.
Customer Service – Amazon at Global Outsourcing Group Limited
December 1, 2019 - August 6, 2025
Supported Amazon customers in English and German handling order inquiries, returns, and dispute resolution; improved store rating through fast and helpful communication and timely shipping; increased average customer review score and reduced complaints; managed Amazon FBA logistics, product shipments, sourcing, distributor communication, and stock coordination; maintained social media presence on Facebook for dietary supplements startup focused on cross-border sales.
Real Estate Sales Specialist at Standard-Invest Ukraine
February 1, 2015 - August 6, 2025
Sold residential apartments for completed and planned buildings; prepared contracts and supported technical documentation; temporarily replaced branch manager, handling sensitive processes and files; trusted with supervisory tasks and offered promotion to team lead; gained experience in real estate law, paperwork, and high-stakes negotiations.
Sales Manager / Branch Owner – Water Filtration Products at ООО "Меачс" Ukraine
March 1, 2014 - August 6, 2025
Progressed from sales representative to owner of two branch offices; recruited, trained, and led a team of 12; achieved top-7 sales performance nationally within 4 months; conducted direct B2C sales, built local networks, and optimized team productivity; provided support to underperforming offices; recognized for mentoring skills, adaptability, and leadership.
Sales Representative – Internet Services at ПАТ «ІТТК „МІТЕЛ“» Ukraine
January 1, 2012 - August 6, 2025
Conducted telephone sales of fiber-optic internet services; delivered personalized offers; maintained client relationships; consistently met KPIs in a fast-paced call center environment.
Sales Representative – Clothing (retail & wholesale) at Khmelnytskyi Market Ukraine
September 1, 2011 - August 6, 2025
Managed children’s and later women’s fashion clothing stall; served individual and wholesale customers; gained early experience in customer service and negotiation; learned fundamentals of pricing, product presentation, and sales psychology.
E-commerce & Marketing Specialist at Art Con Design Sp. z o.o.
December 1, 2024 - Present
Managed WooCommerce store focusing on UX, SEO configuration, and category optimization. Developed SEO strategy for Polish and English content including keyword-rich product descriptions. Created B2B catalogs, blog articles, and social media content. Sold via Allegro, Etsy, and Amazon with SEO-optimized listings using BaseLinker. Conducted keyword analysis and improvements via Google Search Console and collaborated with remote teams on content and product development.
SEO & Content Marketing, Freelancer at Self-employed
December 1, 2024 - August 6, 2025
Delivered SEO audits, keyword research, internal linking, and content optimization for individual and business clients. Created Google Ads product and remarketing campaigns. Designed landing pages and WordPress websites with a focus on user experience. Collaborated with small teams and business owners, utilizing tools such as Google Analytics, Google Search Console, SEMrush, and Ubersuggest.
E-commerce & Sales Specialist at RRart Rafał Wilejto
August 1, 2023 - August 6, 2025
Launched international sales channels including Etsy, Amazon, TmFy, and Wayfair. Set up dropshipping partnerships and managed cross-border sales logistics. Took over and optimized the Singapore Etsy store, improving ratings and conversion rates, achieving the Star Seller badge. Created SEO-optimized product listings and visuals, ran Google Ads and Meta Ads campaigns, and used WooCommerce, Shopify, and BaseLinker for automation and order management. Worked closely with dropshipping partners and international buyers across EU, US, and Asia.
Customer Service – Amazon at Global Outsourcing Group Limited
December 1, 2019 - August 6, 2025
Supported Amazon customers in English and German handling order inquiries, returns, and dispute resolution. Improved store rating through fast responses, helpful communication, and timely shipping. Contributed to raising customer review scores and reducing complaints. Managed Amazon FBA logistics, product shipments, product sourcing, distributor communication, stock coordination, and social media presence on Facebook for a startup focused on dietary supplements and cross-border sales.
Real Estate Sales Specialist at Standard-Invest Ukraine
February 1, 2015 - August 6, 2025
Sold residential apartments of completed and planned buildings. Prepared contracts and supported technical documentation. Temporarily replaced branch manager handling sensitive processes and files. Trusted with supervisory tasks and promoted to team lead role. Gained experience in real estate law, paperwork, and high-stakes negotiations.
Sales Manager / Branch Owner – Water Filtration Products at ООО "Меачс" Ukraine
March 1, 2014 - August 6, 2025
Progressed from sales representative to owner of two branch offices. Recruited, trained, and led a team of 12 people. Delivered top-7 sales performance nationwide within 4 months. Conducted direct B2C sales, built local networks, and optimized team productivity. Provided on-site support to underperforming offices and recognized for mentoring skills, adaptability, and leadership.
Sales Representative – Internet Services at ПАТ «ІТТК „МІТЕЛ“» Ukraine
January 1, 2012 - August 6, 2025
Conducted telephone sales of fiber-optic internet services delivering personalized offers and maintaining client relationships. Consistently met KPIs in a fast-paced call center.
Sales Representative – Clothing (retail & wholesale) at Khmelnytskyi Market Ukraine
September 1, 2011 - August 6, 2025
Managed clothing stall for children's and women's fashion, serving both individual and wholesale customers. Gained early experience in customer service, negotiation, pricing, product presentation, and sales psychology.
E-commerce & Marketing Specialist at Art Con Design Sp. z o.o.
December 1, 2024 - Present
Managed WooCommerce store focusing on UX, SEO configuration, and category optimization. Developed SEO strategies for Polish and English content with keyword-rich product descriptions. Created B2B catalogs, blog articles, and social media content. Sold products via Allegro, Etsy, and Amazon using SEO-optimized listings through BaseLinker. Conducted keyword analysis and improvements with Google Search Console. Collaborated with remote teams on content and product development.
SEO & Content Marketing Freelancer at Freelance / Remote
December 1, 2024 - August 11, 2025
Delivered SEO audits, keyword research, internal linking, and content optimization for individual and business clients. Created Google Ads product and remarketing campaigns. Designed landing pages and WordPress websites focused on user experience. Collaborated directly with business owners and small teams using tools such as Google Analytics, Google Search Console, SEMrush, and Ubersuggest.
E-commerce & Sales Specialist at RRart Rafał Wilejto
August 1, 2023 - August 11, 2025
Launched international sales channels including Etsy, Amazon, TmFy, and Wayfair. Set up dropshipping partnerships and managed cross-border sales logistics. Improved Singapore Etsy store's rating and conversion rate, achieving Star Seller badge. Created SEO-optimized product listings and visuals, ran ad campaigns on Google Ads and Meta Ads. Worked with WooCommerce and Shopify and used BaseLinker for automation and order management. Coordinated with dropshipping partners and international buyers across EU, US, and Asia.
Customer Service – Amazon at Global Outsourcing Group Limited
December 1, 2019 - August 11, 2025
Provided customer support for Amazon in English and German including order inquiries, returns, and dispute resolution. Improved store rating through effective communication and prompt shipping. Managed Amazon FBA logistics, product shipments, sourcing, distributor communication, and stock coordination. Maintained social media presence on Facebook for a startup focused on dietary supplements and cross-border sales.
Real Estate Sales Specialist at Standard-Invest Ukraine
February 1, 2015 - August 11, 2025
Sold residential apartments in completed and planned buildings. Prepared contracts and supported technical documentation. Temporarily replaced branch manager handling sensitive processes and files. Trusted with supervisory tasks and offered promotion to team lead. Acquired experience in real estate law, paperwork, and high-stakes negotiations.
Sales Manager / Branch Owner – Water Filtration Products at ООО "Меачс" Ukraine
March 1, 2014 - August 11, 2025
Progressed from sales representative to owner of two branch offices. Recruited, trained, and led a team of 12 people. Achieved top-7 sales performance out of 20+ offices nationwide within 4 months. Conducted direct B2C sales, built local networks, optimized team productivity, and provided on-site support to underperforming offices. Recognized for mentoring skills, adaptability, and results-oriented leadership.
Sales Representative – Internet Services at ПАТ «ІТТК „МІТЕЛ“» Ukraine
January 1, 2012 - August 11, 2025
Conducted telephone sales of fiber-optic internet services. Delivered personalized offers and maintained client relationships. Consistently met KPIs in a fast-paced call center environment.
Sales Representative – Clothing (retail & wholesale) at Khmelnytskyi Market Ukraine
September 1, 2011 - August 11, 2025
Managed a clothing stall focusing initially on children’s and later women’s fashion. Served both individual and wholesale customers. Gained early experience in direct customer service, negotiation, pricing, product presentation, and sales psychology.

Education

MA in International Relations – International Information specialization at Khmelnytskyi National University
September 1, 2005 - July 1, 2010
MA in International Relations – International Information specialization at Khmelnytskyi National University
September 1, 2005 - July 1, 2010
MA in International Relations – International Information specialization at Khmelnytskyi National University
September 1, 2005 - July 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Professional Services, Wholesale & Distribution, Real Estate & Construction, Travel & Hospitality, Consumer Goods, Software & Internet