Hi, I’m Afonso Cabral, a remote-first digital marketing specialist focused on delivering real, measurable results for international clients. I excel at Google Ads, Meta Ads, funnel optimization, and data-driven decision making to boost lead generation and ROAS. I thrive in collaborative, fast-paced environments and bring a strong mix of strategic thinking, hands-on execution, and a passion for clear, proactive communication. I’ve led campaigns across multiple markets, managed sizable ad budgets, and built scalable marketing systems (tracking, attribution, and analytics) that help businesses grow with confidence. I’m committed to continuous improvement, ownership of outcomes, and delivering value through every project.

Afonso Cabral

Hi, I’m Afonso Cabral, a remote-first digital marketing specialist focused on delivering real, measurable results for international clients. I excel at Google Ads, Meta Ads, funnel optimization, and data-driven decision making to boost lead generation and ROAS. I thrive in collaborative, fast-paced environments and bring a strong mix of strategic thinking, hands-on execution, and a passion for clear, proactive communication. I’ve led campaigns across multiple markets, managed sizable ad budgets, and built scalable marketing systems (tracking, attribution, and analytics) that help businesses grow with confidence. I’m committed to continuous improvement, ownership of outcomes, and delivering value through every project.

Available to hire

Hi, I’m Afonso Cabral, a remote-first digital marketing specialist focused on delivering real, measurable results for international clients. I excel at Google Ads, Meta Ads, funnel optimization, and data-driven decision making to boost lead generation and ROAS. I thrive in collaborative, fast-paced environments and bring a strong mix of strategic thinking, hands-on execution, and a passion for clear, proactive communication.

I’ve led campaigns across multiple markets, managed sizable ad budgets, and built scalable marketing systems (tracking, attribution, and analytics) that help businesses grow with confidence. I’m committed to continuous improvement, ownership of outcomes, and delivering value through every project.

See more

Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Beginner

Work Experience

Marketing Manager at intra Tech
December 31, 2018 - August 6, 2025
Managed marketing strategies and campaigns to drive business growth and brand awareness for intra Tech in Lisbon. Led marketing initiatives from 2016 to 2018 focusing on optimization and performance.
Marketing Manager at Nextscreen
December 31, 2023 - August 6, 2025
Oversaw marketing management including campaign planning, execution, and performance analysis for Nextscreen in Lisbon from 2018 to 2023. Contributed to scaling the business through targeted digital marketing efforts.
Digital Marketing Specialist at MNM - Multi Nivel Marketing
January 1, 2024 - Present
Currently responsible for digital marketing strategies including Google Ads, Meta Ads, campaign optimization, SEO, SEM, video editing, web development, and email marketing. Lead and execute data-driven campaigns with a focus on ROI and lead generation.
Marketing Manager at Sintra Tech
January 1, 2016 - January 1, 2018
Led digital marketing initiatives including Paid Media (Google Ads, Meta Ads), media buying, and funnel optimization. Built and optimized WordPress Elementor landing pages; conducted A/B testing and data-driven optimization to improve conversions and performance.
Marketing Manager at NextScreen
January 1, 2018 - January 1, 2023
Managed €20K monthly ad budget; implemented conversion tracking and attribution models; improved qualified leads by 42% via Google Ads campaigns; reduced cost per acquisition by 31%.
Digital Marketing Specialist at MNM - Multi Level Marketing
January 1, 2024 - Present
ROI optimization, GA4 conversion tracking, attribution modeling; data-driven decision making; led Google Ads and Meta Ads campaigns with a focus on ROAS and lead generation.

Education

Bachelor's Degree in Economics at Jean Piaget University Angola
January 1, 2002 - January 1, 2007

Qualifications

Nível 3 QRQA FO N SOC
January 11, 2030 - August 6, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Financial Services