I am a Digital Marketing Specialist focused on performance and ROI. I help businesses scale through data-driven strategies, paid traffic optimization, and high-converting campaigns across Google, Meta, and beyond. My expertise lies in managing and optimizing ads to ensure maximum return on investment and effective audience targeting. With years of experience working in Lisbon across multiple marketing roles, I have developed strong skills in Google Ads, Meta Ads, SEO, SEM, conversion tracking, and email marketing automation. I thrive on problem-solving, creative thinking, and leadership, always aiming to deliver measurable growth and impactful marketing solutions.

Afonso Cabral

I am a Digital Marketing Specialist focused on performance and ROI. I help businesses scale through data-driven strategies, paid traffic optimization, and high-converting campaigns across Google, Meta, and beyond. My expertise lies in managing and optimizing ads to ensure maximum return on investment and effective audience targeting. With years of experience working in Lisbon across multiple marketing roles, I have developed strong skills in Google Ads, Meta Ads, SEO, SEM, conversion tracking, and email marketing automation. I thrive on problem-solving, creative thinking, and leadership, always aiming to deliver measurable growth and impactful marketing solutions.

Available to hire

I am a Digital Marketing Specialist focused on performance and ROI. I help businesses scale through data-driven strategies, paid traffic optimization, and high-converting campaigns across Google, Meta, and beyond. My expertise lies in managing and optimizing ads to ensure maximum return on investment and effective audience targeting.

With years of experience working in Lisbon across multiple marketing roles, I have developed strong skills in Google Ads, Meta Ads, SEO, SEM, conversion tracking, and email marketing automation. I thrive on problem-solving, creative thinking, and leadership, always aiming to deliver measurable growth and impactful marketing solutions.

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Language

Portuguese
Fluent
English
Advanced
Spanish; Castilian
Beginner

Work Experience

Marketing Manager at intra Tech
December 31, 2018 - August 6, 2025
Managed marketing strategies and campaigns to drive business growth and brand awareness for intra Tech in Lisbon. Led marketing initiatives from 2016 to 2018 focusing on optimization and performance.
Marketing Manager at Nextscreen
December 31, 2023 - August 6, 2025
Oversaw marketing management including campaign planning, execution, and performance analysis for Nextscreen in Lisbon from 2018 to 2023. Contributed to scaling the business through targeted digital marketing efforts.
Digital Marketing Specialist at MNM - Multi Nivel Marketing
January 1, 2024 - Present
Currently responsible for digital marketing strategies including Google Ads, Meta Ads, campaign optimization, SEO, SEM, video editing, web development, and email marketing. Lead and execute data-driven campaigns with a focus on ROI and lead generation.

Education

Bachelor's Degree in Economics at Jean Piaget University Angola
January 1, 2002 - January 1, 2007

Qualifications

Nível 3 QRQA FO N SOC
January 11, 2030 - August 6, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Financial Services