I am a passionate graphic and web designer with extensive experience creating cohesive brand identities, from designing graphics and marketing materials to revitalizing social media presence and enhancing user experience on websites. I enjoy leveraging a variety of design tools and digital platforms to help businesses present a professional image and connect effectively with their audiences. Collaboration with marketing teams and clients to drive engagement and growth is a key part of my work. Over the years, I've developed creative solutions that merge aesthetic appeal with functional design. From managing social media growth and content creation to leading projects using Magento and Adobe Suite, I continually aim to deliver high-quality results that align with client goals. I am eager to bring my skills and creativity to new challenges in graphic design, marketing, and digital media.

Matthew Ruffett

I am a passionate graphic and web designer with extensive experience creating cohesive brand identities, from designing graphics and marketing materials to revitalizing social media presence and enhancing user experience on websites. I enjoy leveraging a variety of design tools and digital platforms to help businesses present a professional image and connect effectively with their audiences. Collaboration with marketing teams and clients to drive engagement and growth is a key part of my work. Over the years, I've developed creative solutions that merge aesthetic appeal with functional design. From managing social media growth and content creation to leading projects using Magento and Adobe Suite, I continually aim to deliver high-quality results that align with client goals. I am eager to bring my skills and creativity to new challenges in graphic design, marketing, and digital media.

Available to hire

I am a passionate graphic and web designer with extensive experience creating cohesive brand identities, from designing graphics and marketing materials to revitalizing social media presence and enhancing user experience on websites. I enjoy leveraging a variety of design tools and digital platforms to help businesses present a professional image and connect effectively with their audiences. Collaboration with marketing teams and clients to drive engagement and growth is a key part of my work.

Over the years, I’ve developed creative solutions that merge aesthetic appeal with functional design. From managing social media growth and content creation to leading projects using Magento and Adobe Suite, I continually aim to deliver high-quality results that align with client goals. I am eager to bring my skills and creativity to new challenges in graphic design, marketing, and digital media.

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Work Experience

Graphic Designer / Web Designer / Marketing Coordinator at Standard Building Supplies
May 31, 2025 - August 6, 2025
Developed brand guidelines using Illustrator and Photoshop to strengthen the company's identity, ensuring consistency across ads, graphics, and newsletters for 170+ recipients, enhancing the professional image. Revitalized the company's social media presence, increasing Instagram followers by 36% and engagement by 80% through strategic video and photo content creation. Utilized DSLR camera and drone to capture high-quality visuals, enhancing customer connection and brand awareness. Led a team in developing the company website on Magento, improving aesthetics, functionality, and user experience. Added over 1,400 products, ensuring accurate listings and seamless navigation.
Graphic Designer at York University Student Centre
June 30, 2023 - August 6, 2025
Leveraged Photoshop, Illustrator, and InDesign to design graphics for banners, media posts, menus, presentations, and branded apparel for YUSC-affiliated brands. My design was selected as the key concept for the new extension of "The Break Room" café. Worked closely with the marketing department to identify and reach target markets, collaborating on product selection, advertising strategies, and event campaigns to drive engagement and sales.
Graphic Designer at Reflex 2000 / The Apparel Guys
December 31, 2022 - August 6, 2025
Created custom designs and logos for clients using Adobe Suite and Corel, transferring artwork onto apparel. Collaborated with clients to develop logos and unique designs, ensuring high-quality results. Held client meetings to brainstorm and refine apparel design concepts, discussing desired aesthetics and placement on clothing. Provided mock ups and clothing dimensions to ensure alignment with client expectations and product specifications.
Chief Creative Officer at Esports How
June 30, 2023 - August 6, 2025
Worked with 4 clients to create standout resumes for digital industry careers, incorporating out-of-the-box submission ideas. One client submitted a resume formatted as a receipt with a pizza delivery. 75% of clients secured jobs, with employers highlighting my work. Led and trained a junior graphic designer in developing resume templates for future use, providing guidance on design principles and best practices to ensure high-quality, consistent results.

Education

Advanced Diploma - Advertising & Marketing Communications at Ontario College / Mohawk College
January 11, 2030 - August 6, 2025
Bachelor of Arts - Communication & Media Studies at York University
January 11, 2030 - August 6, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Retail, Media & Entertainment, Professional Services