I am a creative and technically skilled Senior Digital Designer with over 10 years of experience delivering polished, responsive, and user-friendly websites. I specialise in WordPress and HTML/CSS with a strong foundation in UX/UI, branding, and visual design. I thrive in managing projects independently, often in remote, contract-based environments. Throughout my career, I've successfully led major website redesigns and collaborated with clients to create engaging digital experiences that align with strategic goals. My passion lies in crafting digital solutions that improve user experience and drive business growth.

Andrea Baldovic

I am a creative and technically skilled Senior Digital Designer with over 10 years of experience delivering polished, responsive, and user-friendly websites. I specialise in WordPress and HTML/CSS with a strong foundation in UX/UI, branding, and visual design. I thrive in managing projects independently, often in remote, contract-based environments. Throughout my career, I've successfully led major website redesigns and collaborated with clients to create engaging digital experiences that align with strategic goals. My passion lies in crafting digital solutions that improve user experience and drive business growth.

Available to hire

I am a creative and technically skilled Senior Digital Designer with over 10 years of experience delivering polished, responsive, and user-friendly websites. I specialise in WordPress and HTML/CSS with a strong foundation in UX/UI, branding, and visual design. I thrive in managing projects independently, often in remote, contract-based environments.

Throughout my career, I’ve successfully led major website redesigns and collaborated with clients to create engaging digital experiences that align with strategic goals. My passion lies in crafting digital solutions that improve user experience and drive business growth.

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Experience Level

Work Experience

Creative Digital Specialist at PM-Partners
June 1, 2024 - August 7, 2025
Led a full website redesign, migrating an outdated third-party booking system into a seamless WordPress + WooCommerce experience. Designed and built pages using page builder, custom theme, and HTML/CSS, aligning visual design with strategic course promotion goals. Integrated campaign assets, email marketing, and seasonal promotional banners. Improved UX to drive course bookings, streamline CMS updates, and enable cart tracking and upselling.
Designer at Dentsu MB
May 1, 2022 - August 7, 2025
Designed and developed assets for various digital campaigns for American Express.
Senior Digital Designer at Freelance
January 1, 2016 - Present
Delivered end-to-end WordPress/WooCommerce websites for various clients including CHOICE, Raw Bean Espresso, Anonymous Killers, ChildFund, Alphabet Rockers, and TimeTracker. Built responsive WordPress sites using themes, page builders, Gutenberg blocks, and custom HTML/CSS, often starting from provided content. Collaborated with clients to refine content layout, integrate media, and ensure mobile-friendliness.
Senior Digital Designer at The Australian
December 1, 2015 - August 7, 2025
Designed a new and improved website for The Australian, enhancing user experience, visual design, and functionality. Designed and delivered a standalone 50th Anniversary microsite that received industry recognition and design awards. Collaborated closely with editorial, development, and marketing teams to ensure design consistency, performance, and brand alignment across platforms.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Software & Internet