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I am a Berlin-based Egyptian-German creative and marketing professional with over 5 years of experience turning briefs into stories that work. I build brands and content end to end across video, social, and digital with clarity, pace, and measurable impact. I run Smart Pfote, an e-commerce brand for smart pet products, as a living portfolio to show my full stack in action. For film and social cuts, explore my video portfolio. What I bring to a team is strong creative judgment and taste. I find the hook, shape the idea, and keep the tone on brand with a story-first mindset. I turn strategy into simple messages and memorable visuals, setting light processes and templates that raise quality without slowing teams. I would love to bring this mix of strategy and craft to your team and can share concise case studies and walk through live work at your convenience.…I am a Berlin-based Egyptian-German creative and marketing professional with over 5 years of experience turning briefs into stories that work. I build brands and content end to end across video, social, and digital with clarity, pace, and measurable impact. I run Smart Pfote, an e-commerce brand for smart pet products, as a living portfolio to show my full stack in action. For film and social cuts, explore my video portfolio. What I bring to a team is strong creative judgment and taste. I find the hook, shape the idea, and keep the tone on brand with a story-first mindset. I turn strategy into simple messages and memorable visuals, setting light processes and templates that raise quality without slowing teams. I would love to bring this mix of strategy and craft to your team and can share concise case studies and walk through live work at your convenience.

Islam Ashraf

Creative Director, Content Creator, Film Director, +4

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I am a Berlin-based Egyptian-German creative and marketing professional with over 5 years of experience turning briefs into stories that work. I build brands and content end to end across video, social, and digital with clarity, pace, and measurable impact. I run Smart Pfote, an e-commerce brand for smart pet products, as a living portfolio to show my full stack in action. For film and social cuts, explore my video portfolio. What I bring to a team is strong creative judgment and taste. I find the hook, shape the idea, and keep the tone on brand with a story-first mindset. I turn strategy into simple messages and memorable visuals, setting light processes and templates that raise quality without slowing teams. I would love to bring this mix of strategy and craft to your team and can share concise case studies and walk through live work at your convenience.…I am a Berlin-based Egyptian-German creative and marketing professional with over 5 years of experience turning briefs into stories that work. I build brands and content end to end across video, social, and digital with clarity, pace, and measurable impact. I run Smart Pfote, an e-commerce brand for smart pet products, as a living portfolio to show my full stack in action. For film and social cuts, explore my video portfolio. What I bring to a team is strong creative judgment and taste. I find the hook, shape the idea, and keep the tone on brand with a story-first mindset. I turn strategy into simple messages and memorable visuals, setting light processes and templates that raise quality without slowing teams. I would love to bring this mix of strategy and craft to your team and can share concise case studies and walk through live work at your convenience.

Available to hire

I am a Berlin-based Egyptian-German creative and marketing professional with over 5 years of experience turning briefs into stories that work. I build brands and content end to end across video, social, and digital with clarity, pace, and measurable impact. I run Smart Pfote, an e-commerce brand for smart pet products, as a living portfolio to show my full stack in action. For film and social cuts, explore my video portfolio.

What I bring to a team is strong creative judgment and taste. I find the hook, shape the idea, and keep the tone on brand with a story-first mindset. I turn strategy into simple messages and memorable visuals, setting light processes and templates that raise quality without slowing teams. I would love to bring this mix of strategy and craft to your team and can share concise case studies and walk through live work at your convenience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Content Creator (Film Editor) at Global Media Image

July 1, 2025 - August 27, 2025

Led creative production for international campaigns, including the UN-backed Global Vision 30 project.

Creative Director, Marketing & Social Media Manager at Solar GMI GmbH

July 1, 2025 - August 27, 2025

Designed and launched the full Solar GMI website, creating a modern UX/UI aligned with brand and sales goals. Directed digital marketing campaigns across Meta, LinkedIn, and Google Ads, driving lead generation and ROI. Managed online and offline campaigns, driving lead generation and brand growth. Directed video and branding campaigns for global organizations, including the UN-backed Global Vision 30 project. Led creative strategy and execution across formats, managing teams, budgets, and timelines. Delivered storytelling that connected impact with innovation and social change.

Content Creator (Film Editor) at Global Media Image

July 1, 2025 - August 6, 2025

Produced dynamic branded videos, animations, and content aligned with marketing objectives. Supported strategic marketing and employer branding through targeted content and design for both digital and physical channels. Collaborated with stakeholders to align creative assets with product vision. Delivered professional film content for notable clients including Harry-Brot, HABA, Kaldewei, WELT, and Reuters. Managed full production lifecycle from conceptual narrative development to audiovisual editing, ensuring brand consistency and story alignment for digital and broadcast purposes.

Founder & Creative Lead at SmartPfoe.com

April 1, 2025 - Present

Created SmartPfoe.com, a fully self-developed direct-to-consumer e-commerce brand specializing in pet smart products. Managed all aspects from branding and UX/UI design using Shopify, to producing all visual and content materials. Launched and grew the social media strategy through organic engagement, directing video and branding campaigns for global organizations including the UN-backed Global Vision 30 project. Led creative strategy and execution across multiple formats, managing teams, budgets, and timelines to deliver impactful storytelling tied to innovation and social change.

Producer & Content Creator at CELUS GmbH

May 1, 2023 - August 27, 2025

Produced dynamic branded videos, animations, and content aligned with marketing objectives. Supported strategic marketing and employer branding through targeted content and design for digital and physical channels. Collaborated with stakeholders to align creative assets with product vision. Delivered professional film content for notable clients including Harry-Brot, HABA, Kaldewei, WELT, and Reuters. Managed full production lifecycle from conceptual narrative development to audio-visual editing. Ensured brand consistency and story alignment across video deliverables for both digital and broadcast use.

Producer & Content Creator at CELUS GmbH

May 1, 2023 - August 6, 2025

Produced dynamic branded videos, animations, and content aligned with marketing objectives. Supported strategic marketing and employer branding via targeted content and design for digital and physical channels. Collaborated with stakeholders to align creative assets with product vision. Delivered professional film content for notable clients, managing full production lifecycle from conceptual narrative development to audiovisual editing. Ensured brand consistency and storytelling across video deliverables for both digital and broadcast use.

Producer & Content Creator at TBD Media

December 1, 2022 - August 27, 2025

Produced branded videos and editorial films, collaborating with stakeholders to keep narrative, brand, and timelines aligned.

Social Media Content Creator at TBD Media

December 1, 2022 - August 6, 2025

Led and produced video content focused on social impact, sustainability, and community stories. Crafted short-form videos delivering human-centered experiences across platforms like Instagram, TikTok, and YouTube. Balanced cinematic visuals with relatable documentary-style narratives to engage and inspire audiences. Managed creative direction remotely, maintaining alignment with wider campaign messages for community farm initiatives.