Asiya Siddiqui
I am Asiya Siddiqui, an enthusiastic and dedicated product marketing professional with a strong background in electronics and communications engineering.
About
I am Asiya Siddiqui, an enthusiastic and dedicated product marketing professional with a strong background in electronics and communications engineering. I specialize in optimizing user conversion funnels, managing digital marketing campaigns, and collaborating closely with technical and customer experience teams to create seamless user journeys. Passionate about innovation, I enjoy leading product operations and am driven by data-driven insights to improve marketing ROI and conversion rates.
My experience includes managing Google Ads, automating lead nurturing workflows, and improving SEO content strategies while working remotely and onsite across various dynamic sectors. I have also led marketing and PR initiatives for entrepreneurial competitions and managed product development cycles for smart solutions, honing my skills in project management, agile methodologies, and go-to-market strategies.
- 2 years' experience
- Joined August 2025
Industry experience
- Software & Internet
- Education
- Government
- Professional Services
- Media & Entertainment
Work experience
Coordinated sourcing, customer experience, and tech teams to support development of an internal project management tool called Commander. Translated client feedback into technical requirements after demonstrating new product features and mapping user journeys. Analyzed lead lifecycle in CRM to generate reports on marketing campaign ROI and conversion funnel performance.
Optimized the full user conversion funnel by managing Google Ads for acquisition and designing automated lead nurturing workflows to improve conversion rates. Collaborated with technical and customer experience teams to enhance website features, define product positioning, and simplify the user journey. Managed Google My Business and Facebook Business Manager accounts, and implemented a no-code chatbot using WATI.io for WhatsApp automation.
Analyzed website performance using Google Analytics and Search Console to build SEO content strategies, boosting site clickthroughs by over 50,000 via Google Web Stories. Wrote and optimized technical case studies and product articles with targeted meta titles and descriptions to improve search rankings and communicate product value.
Education
Certifications and awards
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