Available to hire
Hi there! I’m Monika Limba, a results-driven SEO Specialist with 2+ years of experience driving 35–73% organic traffic growth across multi-client agency portfolios in e-commerce, lifestyle, and B2B. I pair technical SEO with AI engine optimisation (AEO), GA4 reporting, schema markup, and PPC alignment to own the entire optimization lifecycle.
I collaborate closely with content and development teams to scale rankings, improve Core Web Vitals, and build data-driven editorial calendars. I translate insights into actionable briefs that boost traffic, CTR, and conversions, while delivering clear dashboards and transparent reporting for stakeholders.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Thai
Advanced
Work Experience
SEO Executive at Monarch Web World
July 1, 2024 - PresentOptimized websites to boost search engine rankings, increase organic traffic, and improve user experience. Conducted keyword research and competitor analysis to identify growth opportunities. Implemented on-page SEO strategies including meta optimization, internal linking, and technical fixes. Managed off-page SEO activities such as backlink generation, guest blogging, and digital PR outreach. Maintained and optimized WordPress and Shopify websites by adding blogs, improving meta descriptions, and enhancing page content. Analyzed traffic and performance using Google Analytics and Search Console, recommending actionable SEO improvements. Collaborated closely with content creators to deliver SEO-friendly blog posts and landing pages.
Off-Page SEO Analyst at TrafficHQ Digital Media LLP
June 1, 2024 - August 7, 2025Developed and implemented off-page SEO campaigns including link building, social bookmarking, guest posting, and outreach. Performed keyword research and competitor audits targeting high-value search terms. Enhanced domain authority via targeted backlink strategies and partner collaboration. Created detailed competitor reports to guide content development and SEO strategy adjustments. Supported growth in organic visibility through customized content and off-page SEO techniques.
SEO Executive at Monarch Web World
July 1, 2024 - PresentOptimized websites to boost search engine rankings, increase organic traffic, and improve user experience. Conducted comprehensive keyword research and competitor analysis to identify growth opportunities. Implemented effective on-page SEO strategies including meta optimization, internal linking, content structuring, and technical fixes. Managed and executed off-page activities such as backlink generation, guest blogging, and digital PR outreach. Maintained and optimized WordPress and Shopify websites by adding blogs, improving meta descriptions, and enhancing page content. Analyzed traffic and performance via Google Analytics and Search Console, recommending actionable SEO enhancements. Collaborated closely with content creators to deliver SEO-friendly blog posts and landing pages.
Off-Page SEO Analyst at TrafficHQ Digital Media LLP
June 30, 2024 - August 7, 2025Developed and implemented off-page SEO campaigns including link building, social bookmarking, guest posting, and outreach. Performed keyword research and competitor audits to target high-value search terms. Enhanced domain authority through targeted backlink strategies and partner collaboration. Built detailed competitor reports to guide content development and SEO adjustments. Supported growth in organic visibility through customized content and off-page techniques.
SEO Executive at Monarch Web World
July 1, 2024 - PresentOptimized websites to boost search engine rankings, increase organic traffic, and improve user experience. Conducted comprehensive keyword research and competitor analysis to identify growth opportunities. Implemented on-page SEO strategies such as meta optimization, internal linking, content structuring, and technical fixes. Managed off-page SEO activities including backlink generation, guest blogging, and digital PR outreach. Maintained and optimized WordPress and Shopify websites by adding blogs, improving meta descriptions, and enhancing page content. Analyzed traffic and performance with Google Analytics and Search Console and recommended SEO enhancements. Collaborated with content creators to deliver SEO-friendly blog posts and landing pages. Worked on projects including Quality Stone Veneer, Hunter Roofing, Smart Movers, Vasculex, Illuit, and Thaylonsearth.
Off-Page SEO Analyst at TrafficHQ Digital Media LLP
June 30, 2024 - August 7, 2025Developed and implemented off-page SEO campaigns including link building, social bookmarking, guest posting, and outreach. Performed keyword research and competitor audits targeting high-value search terms. Enhanced domain authority through targeted backlink strategies and partner collaboration. Built detailed competitor reports to guide content development and SEO adjustments. Supported growth in organic visibility with customized content and off-page techniques. Key projects included IBA Cosmetics and Accessorize London.
SEO / Digital Marketing at Monarch Web World Digital Marketing Agency
June 1, 2024 - October 19, 2025Specialized in off-page SEO campaigns and domain authority improvement for diverse e-commerce and lifestyle clients. Executed backlink-building, guest posting, and digital PR; delivered performance reports using GA4, GSC, and SEMrush; increased engagement through targeted outreach and link placements.
SEO Lead / Digital Marketing at Monarch Web World Digital Marketing Agency
July 1, 2024 - PresentLead in SEO initiatives for multiple client portfolios, optimizing performance and driving organic growth. Conducted full-scale SEO audits (GA4, GSC, Screaming Frog); achieved 35% organic traffic growth in 3 months; optimized landing pages and blogs (CTR improvements). Increased ROI by 18% by aligning SEO and Google Ads campaigns. Improved domain authority by 12 points via strategic backlink-building and digital PR. Delivered performance reports and collaborated with content and social teams to boost engagement by 20%.
SEO Specialist (Contract) at Firstboard Sdn Bhd – Billboard Advertising Agency Malaysia (Remote)
December 1, 2025 - PresentDeveloped and executed holistic SEO strategies across 7 corporate websites targeting both traditional SERPs and AI-driven search platforms (AI Overviews, Generative Search), increasing keyword rankings by 200%. Conducted comprehensive technical site audits and in-depth keyword/search intent research targeting 100+ high-intent terms; applied findings to reinforce organic acquisition pipelines. Owned advanced on-page optimisation — site architecture, entity tuning, internal linking, and content relevance — ensuring assets were optimised for both users and crawlers (including AI bots). Collaborated with content team to produce 50+ SEO-optimised blog posts/month, aligning all digital assets for maximum search visibility and generating a 47% organic traffic increase. Monitored performance via GA4, GSC, SEMrush, and Ahrefs; proactively identified ranking fluctuations and opportunities, resulting in 73% combined growth in traffic, CTR, and conversions. Resolved 20+ technical SEO issues (c
SEO & Digital Marketing Specialist at Monarch Web World – Digital Marketing Agency India
July 1, 2024 - December 1, 2025Led SEO campaign execution across multiple client portfolios; conducted comprehensive technical site audits using GA4, GSC, and Screaming Frog, achieving 35% organic traffic growth in 3 months. Executed technical SEO improvements with QA rigour — reduced LCP by 1.2s and CLS by 30% — significantly lifting Core Web Vitals and SERP performance. Took full ownership of advanced on-page optimisation: meta tags, schema markup, entity signals, and internal linking across 50+ landing pages and blogs, improving CTR by 15%. Built and maintained automated GA4 dashboards to track KPIs and conversion funnels; debriefed account managers on campaign performance for transparent client communication. Partnered with PPC team to align SEO and paid search strategies, delivering an integrated approach that improved blended ROI by 18%. Conducted deep competitor and keyword intent research, identifying top 10% ranking opportunities and content gaps across client verticals. Managed WordPress and Shopify SE
Off-Page SEO Analyst (Internship) at TrafficHQ Digital Media LLP – Digital Marketing Agency India
February 1, 2024 - June 1, 2024Executed backlink-building, guest posting, and digital PR campaigns for e-commerce and lifestyle clients, boosting Domain Authority by 12 points. Performed competitor SEO audits across beauty, lifestyle, and e-commerce niches, identifying 100+ keyword gaps. Increased referral traffic by 20% through targeted outreach, link placements, and publisher relationship management. Delivered consolidated performance reports using GA4, GSC, and SEMrush; collaborated with content and social media teams to increase engagement by 20%.
SEO Specialist (Contract) at Firstboard Sdn Bhd
December 1, 2024 - PresentScaled keyword rankings 200% across 7 websites within 5 months by executing full-funnel SEO strategies (targeting traditional SERPs and AI-driven search surfaces). Grew combined organic traffic, CTR, and conversions 73% by monitoring GA4, GSC, Ahrefs, and Screaming Frog daily and acting on ranking signals before they impacted revenue. Lifted organic traffic 47% by partnering with the content team to produce and optimise 50+ blog posts per month, aligned to high-intent keyword clusters and entity relevance signals. Resolved 20+ critical technical issues (crawl errors, indexing gaps, page speed); improved Core Web Vitals (LCP -1.2s, CLS -30%), delivering sustained ranking gains across all 7 sites. Improved Google Ads campaign ROI by 36% and reduced CPC by 68% through restructured keyword targeting and bidding strategies; briefed account managers on weekly performance. Researched 100+ high-intent terms per site and applied findings directly to content briefs and internal linking architect
SEO & Digital Marketing Specialist at Monarch Web World — Digital Marketing Agency, India
July 1, 2024 - November 1, 2025Drove 35% organic traffic growth in 3 months by leading technical SEO audits across multiple client accounts using GA4, GSC, and Screaming Frog, then executing fixes with full QA rigour. Improved average CTR by 15% through advanced on-page optimisation — meta tags, schema markup, entity signals, and internal linking — across 50+ landing pages. Strengthened Core Web Vitals (LCP -1.2s, CLS -30%) via targeted speed and UX improvements, reducing bounce rate and lifting SERP performance for key client sites. Improved blended ROI by 18% by aligning SEO and paid search strategies with the PPC team, producing an integrated acquisition approach across shared client accounts. Built and maintained automated GA4 dashboards tracking KPIs and conversion funnels; presented weekly performance summaries to account managers for transparent client reporting. Identified top-decile ranking opportunities and content gaps through deep competitor and keyword intent analysis, directly shaping editorial cal
Off-Page SEO Analyst (Internship) at TrafficHQ Digital Media LLP
February 1, 2024 - June 1, 2024Grew Domain Authority by 12 points in 4 months by building and managing backlink acquisition campaigns — guest posting, digital PR, and publisher outreach — for e-commerce and lifestyle clients. Grew referral traffic by 20% through targeted link placements and publisher relationship management across beauty, lifestyle, and e-commerce niches. Surfaced 100+ keyword gaps across 3 competitor audits, feeding directly into client content strategies and topic cluster planning. Lifted cross-channel engagement by 20% by coordinating with content and social media teams; delivered consolidated weekly performance reports via GA4, GSC, and SEMrush.
Education
B.Ed. at SCRIET, Ellenabad
January 1, 2020 - January 1, 2022M.A. at Khalsa College, Sri Ganganagar
January 1, 2017 - January 1, 2019B.A. at Jain College, Sri Ganganagar
January 1, 2014 - January 1, 2017B.Ed. at SCRIET, Ellenabad
January 1, 2020 - January 1, 2022M.A. at Khalsa College, Sri Ganganagar
January 1, 2017 - January 1, 2019B.A. at Jain College, Sri Ganganagar
January 1, 2014 - January 1, 2017B.Ed. at SCRIET, Ellenabad
January 1, 2020 - January 1, 2022M.A. at Khalsa College, Sri Ganganagar
January 1, 2017 - January 1, 2019B.A. at Jain College, Sri Ganganagar
January 1, 2014 - January 1, 2017MA at Khalsa College
January 1, 2017 - January 1, 2019BA at Jain College
January 1, 2014 - January 1, 2017Bachelor of Education (B.Ed.) at SCRIET India
January 1, 2020 - January 1, 2022Master of Arts (M.A.) at Khalsa Col lege India
January 1, 2017 - January 1, 2019Bachelor of Arts (B.A.) at Jain Col lege India
January 1, 2014 - January 1, 2017Bachelor of Education (B.Ed.) at SCRIET, India
January 1, 2020 - January 1, 2022Master of Arts (M.A.) at Khalsa College, India
January 1, 2017 - January 1, 2019Bachelor of Arts (B.A.) at Jain College, India
January 1, 2014 - January 1, 2017Qualifications
Industry Experience
Software & Internet, Retail, Professional Services, Media & Entertainment, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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